Guesting on podcasts is a hot way to tap into other people’s audiences, boost authority, expand your reach, establish partnerships and well, grow your list, leads and business.
So let’s make sure you are doing everything to optimize your efforts to get booked on the right shows, with the right message, in front of the right audience so that you can leverage it for leads, content, and sales.
I have interviewed expert podcast booking agencies (tag guests) and gleaned a ton of actionable advice that you can take today to up your podcast guesting game including...
📌 Discover how to present yourself professionally to match the quality standards of top podcasts.
📌 How to use the Cocktail Party Strategy to embrace authenticity and stand out from the crowd
📌 How to craft a compelling one-sheet that highlights your expertise and value proposition.
📌 Why you need to tailor your talk to what people buy
📌 Tips on hiring a podcast booking agency (and when to know you are ready)
Take a listen to these top 10 tips from industry experts…
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
>>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Do you get booked on a podcast and wing it, or are you fully prepared to knock it out of the park? I have Podcast Booking Agency owner Noemi Beres on the show to share how she coaches her clients to research the show and how to prepare to be a successful guest so you can get more ROI from the relationship and opportunity.
The conversation covers topics like finding the right podcasts, building relationships with hosts, and the do's and don'ts of being a great podcast guest.
How to find (and research) the RIGHT shows to guest on to get in front of your ideal client
Discover whether pre-interview chats are a valuable investment of your time or a mere distraction.
How to craft compelling interview topics that will get you booked and engage the audience
What to do AFTER the interview and why it’s important to get more ROI out of the interview
Identify the essential traits of a standout guest while navigating common pitfalls that hinder bookings and lead generation.
Head to https://LeverageYourPodcastShow.com to read the blog
>>>3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Get the free guide & checklist at https://www.leverageyourpodcast.com/guest
Imagine feeling confident on stage, connecting with the audience, getting leads and clients and having a talk that impacts more people. This can be you even if you feel like diamond in the rough or best kept secret because Speaker Consultant and Agent Antoniette is going to show you how to craft your vocal brand, stand out, get booked and maximize your success.
Here’s what you’ll learn in this episode:
What makes a hidden gem as speaker (ie is this YOU?)
How to develop a speaker brand identity (and ensure your signature talk matches)
Develop a signature talk that represents your brand but impacts the audience
The difference between sizzle reels, demo reels, and pro clips for speakers
Why monetizing speaking engagements goes beyond just speaker fees (think impact with the audience)
How she turned a disappointing speaking engagement into a $33,000 opportunity
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
>>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
You know I’m all about leverage - well what about leveraging your network, time and content to get massive results? Patty Farmer gives the lowdown on how to zero in on actual buyers, not just a broad market, and the importance of knowing where these buyers hang out. She talks about the power of partnerships and how to collaborate with those who share your target audience.
Patty's big on giving first—she shares her "podcast sandwich method" for promoting content and the value of authentic connections. She also suggests asking "who do you serve?" to uncover potential collaborations and the benefits of making strategic introductions. Here’s a taste of what we cover:
How to create a personal distribution channel and expand reach using assets, and relationships
How to differentiate your target market and target buyers and how it affects marketing strategies.
How to identify and target ideal clients and partners to leverage monetization opportunities.
Patty’s unique "podcast sandwich method" for promoting episodes and engaging with other podcast hosts.
Patty’s system for creating introductions (MIND BLOWING) to build valuable connections (and make it easier!)
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Consistent content is key, along with repurposing and leverage your podcast content (yup as a guest or host).
And what comes with creating content? Scheduling content.
I’ve used a LOT of different social media schedulers and even posted natively on the platforms. With so many options it can be super confusing to know which scheduler is the BEST one to use or even what features are available, what they are and why they are important.
This episode is to share what features I love the most and what I look for in a scheduler.
Benefits of social media schedulers for podcasters
Factors to consider when choosing a scheduler (what to look for)
What features you’ll want for scheduling videos, reels and shorts
Why the ‘first comment’ feature is key right now for broader reach (and call to actions)
What you want to look for besides ‘features’s to choose the best scheduling tool
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
“Energy” is more than healing modalities like acupuncture or body work — it shows up in the stories you tell, both in terms of WHAT you say and HOW you say it. So how you show up and speak on stage matters.
I had such a powerful conversation with Qigong Master, speaker, presentation mentor Vicki Dello Joio about how to craft a compelling story, conquer stage fright and have a magnetic presence on stage to impact the listeners in a bigger way.
A Taste Of What Is Covered:
How Qigong principles can enhance a speaker's energy, presence and connection with the audience.
How aligning passion, presence and power to help you inspire and motivate your audience
How to craft compelling stories that emotionally engage audiences.
Tips for overcoming stage fright and setting intentions before speaking engagements.
Harnessing energy and charisma for powerful speaking engagements.
Key Moments:
00:03 Intro to Qigong
04:12 The Power of Energy in Public Speaking
10:39 Storytelling to Connect with Your Audience
14:27 Tips for Engaging Your Audience
19:07 Creating a Powerful Presence On Stage
29:36 Tips for Effective Communication and Connection
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
>>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Podcast guesting is more than simply being asked questions on a podcast and then expecting a flood of leads. You have to be strategic, and intentional, and leverage it fully to get the most benefits. Today I chat with Guest Experts On Air owner and visibility expert Josef Schinwald about how to get booked on high-end podcasts, why you should be niche targeting, what makes a good guest, and how every podcast is a networking event.
🎙️ How to get booked on high end podcasts and the impact it can have for your visibility
🎙️ What makes a good podcast guest and what mistakes to avoid
🎙️ How to craft compelling stories that resonates with the audience
🎙️ Niche targeting
🎙️ How to leverage your interviews for collaborations and partnerships
00:00 Intro
03:44 Elite Podcasts and Audience Research
10:14 Maximizing Podcast Guest Opportunities for Niche Targeting and Brand Visibility
18:18 Using Podcasting For Networking Opportunities
22:23 Qualities of a Good Podcast Guest and Crafting a Compelling Story
26:28 Mastering the Art of Podcast Guesting Tour Marketing
29:40 Building Meaningful Online Relationships
33:08 Tips For Pitching Podcasts
Head to https://LeverageYourPodcastShow.com to read the blog
>>>> Get this FREE Guide 7 Checklist For 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales
https://www.leverageyourpodcast.com/guest
Alright podcasters - you are in this to tap into other people’s audiences and get more leads & clients right? Have you thought of launching a webinar? I know I have - I have the leadsology guru himself Tom Poland on today to share how to create a webinar that sells, tips and tricks and how to leverage other people’s networks to boost results.
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Whether you are looking to launch or rebrand your podcast - your artwork is the ONE thing that you should invest in to get noticed and attract your ideal listener. I have Podcast Branding owner Mark Des Cotes on today to share tips on how to create effective podcast cover art and logos, what you should include, whether you need a photo of yourself on there and mistakes to avoid.
What the difference between a podcast logo and cover art is (the concept of a logo is pretty enticing)
Why branding matters for your podcast to attract an audience
Do’s and don’ts when creating your cover art
If you should include your image (as the host) in the artwork or not
Mistakes to avoid to prevent losing listeners
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Podcast guesting takes time, money and strategy. If you are simply relying on the host to do all the heavy lifting when promoting the episode, you are giving up control over how you are positioned, the level of exposure and visibility you get from the episode plus you are leaving leads and money on the table.
In this episode I share
Why consistent content is key (anything you do once rarely works)
What you need to publish the episode on your website (and why that’ll also increase opportunities)
5 ways to distribute your episodes for maximum exposure
How to repurpose the content intentionally
Extra tips on how to create consumable videos that attract leads and clients
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
We work on our brand, logo, podcast art - but when was the last time you worked on branding your self. That’s right… The colors and clothes you wear can affect your connections and income. I have image consultant Amy Janece on the show to help us show up on stage, on podcasts and meetings to get noticed and create a bigger impact.
👔 How colors and clothing choices can have a direct influence on confidence and success.
👚 How aligning clothing to your natural energy and personality can impact connections and collaborations
👔 Why you should understand the correlation between color, energy and psychology
👚 Tips on what to wear (and NOT wear) on podcasts and speaking presentations (online or live)
👔 How your personal brand is just as important as your ‘business’ brand
00:00 Intro
04:53 Unlocking the Power of Colors: How Changing My Wardrobe Transformed My Life
09:24 Debunking Stage Attire Myths: Black, Bright Colors, and Necklines
19:25 Empowering Personal Styling: Embracing Your True Self and Body Confidence
29:18 The Impact of Personal Style and Self-Investment on Professional Success
32:47 Maximize Your Wardrobe: Quality Over Quantity and Embracing Authenticity
36:20 The Impact of Color and Image on Connections, Relationships, and Income
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
There is strength in unity - and podcasting is a fantastic avenue for creating a community. I met Sherley Joseph at a Podfest event and was so impressed with her story of starting a podcast, sharing her voice, turning it into a community and grown it into the Black Canadian Creators podcast, community and directory becoming a leader in the space and helping black canadian creators share their voice.
How the Black Canadian Creators community has grown and transformed, offering lessons on community building and engagement.
Lessons on how to foster a community from the ground up, as exemplified by the creation of the Black Canadian Creators community and Facebook group.
Inspiration from the community's progression into a supportive network, highlighting the benefits of being part of a like-minded group of content creators.
Ideas on how to cultivate a collaborative environment for sharing resources and support, as demonstrated by the community's evolution.
Information on a valuable directory for content creators, which could serve as a platform to showcase your work or discover others'.
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Do you watch a trailer before seeing the movie -I bet you do! Then if you have a podcast, you should definitely have a podcast trailer. I have Arielle Nissenblatt on the show, the host of Trailer Park: The Podcast Trailer Podcast to share the 911 on podcast trailers. Here’s what we cover:
The importance of podcast trailers in marketing and creating buzz before the actual episodes are ready.
Insights on different styles of trailers, their purposes, and their impact on engaging listeners.
Tips for crafting engaging and effective podcast trailers, including ideal length, essential elements, and audio quality.
The value of connecting with other podcasters and leveraging podcast trailers as a tool for exposure.
The ideal elements to include in a podcast trailer, such as show description, hosts' names, and target audience.
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
You hear of buying and selling businesses - get investors etc - but you don’t really hear about folks investing in podcasts, scaling, buying and selling. It CAN happen and I have AJ Lawrence on my show who bought the Beyond 8 Figures Podcast. He shares his experience, mistakes and tips on buying and selling podcasts and what it takes to grow a successful podcast.
AJ's experience of buying and selling a podcast
The challenges faced during the transition and how to overcome them
How to stay consistent and have incremental progress
Ways to understand the audience and catering to their needs
The potential benefits of acquiring a podcast for business growth
00:00 Intro
00:02 The Journey of Buying and Selling a Podcast: Insights from AJ Lawrence
03:23 Building a Successful Podcast: Mistakes, Growth, and Finding Your Audience
09:50 When and How to Buy a Podcast: A Comprehensive Guide
13:04 The Untapped Potential of Acquiring a Business Podcast
31:19 How to Define Your Why and Find Success in Podcasting
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
I don’t think LinkedIn gets enough credit - I know it’s MY favorite platform right now. So how do you create a winning profile that boosts your authority, attracts your ideal client and generate more opportunities?
I have LinkedIn Expert Tom Ryan on the show who gives us the scoop on how to improve your profile, post content effectively, and what the top strategies are to get more leads. You’ll find out…
How podcasters can use LinkedIn to showcase their expertise & build genuine connections
Why you should treat your profile like a landing page and how to optimize it
How the algorithms affect your posts and why video shorts are key
How to target the right audience and generate leads on LinkedIn
The role of value and consistency in getting results
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
When used right, your podcast interviews and episodes should give you a ton of juicy content that will help you attract and convert your ideal client.
It should give you oodles of consistent content, help you be more visible, showcase your authority, grow your list, build an audience and generate clients.
BUT simply posting that a show is live is NOT enough. You need to be STRATEGIC and CONSISTENT. So in this week’s episode, I share 5 podcast promotion mistakes you’ll want to avoid. Avoiding them will help you
Create content that hooks a listener in, solves a problem, and piques their interest
Be consistent on your platforms to stay visible
Create short consumable pieces of content
Leverage your content to use call to actions and grow your e-list or get more calls
Expand your reach and attract a NEW audience
Check out the mistakes you need to avoid and tips to overcome them!
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
You are hosting a podcast to build your authority platform and want to put a bigger flag in the ground as an industry leader (and get more leads!) so maybe it’s time to host your own virtual summit. If it’s been on your mind (I know it has for me), then you’ll want to listen to Marketing Coach Jay Williams who has nailed summits.
Virtual summits have become a powerful tool for building authority, expanding your network, and generating leads. Jay shares key steps to creating a well-structured and engaging virtual summit that will help you achieve your goals.
How hosting virtual summits helped multiply Jay’s e-list and business
The strategies he used to host summits that generated thousands of leads and profits
What you need to start your own summit (and how to decide if you are ready)
Lessons that Jay learned (that you’ll want to avoid) so it’s not a flop
How to find speakers for your summit, align topics and create a stellar experience for the attendees
00:03 How virtual summits helped a marketing coach recover from a setback
04:18 Two C’s that lead to stellar results for your virtual summit
08:24 How summits help build relationships for your business
13:15 How to leverage virtual summits to build your email list
27:00 If you should have your summit free or paid, and if you should charge speakers
33:08 How to create an engaging and profitable event
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Are you leveraging your podcast (or guesting) to build strong relationships, collaboration opportunities, referrals and sales?
Maybe you’ve tried and suck at getting referrals. Been there. And if you are too afraid to ask for referrals, well, you don’t get any.
Referrals are what can change the game in your business to grow exponentially, especially if you are a coach or service provider.
I have sales expert and author Joe Pallo on my show to share why referrals are more important than the sale, how to ask for a referral and how to reach out to the referrals (with silver bullets) that help you gain rapport and sales. He shares…
💸 How shifting your mindset and treating referrals as a sales themselves will boost your results
💸 How to overcome the hesitancy of asking for referrals
💸 Get more ‘yeses’ with a script and ‘silver bullets’
💸 Tips on building rapport that you likely haven’t heard before.
💸 Ways to use podcasting to build stronger relationships that fuel your referral machine
💸 Strategies for overcoming the objection of 'call me back after the holidays'
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
When you hear that someone is a speaker and see that the speak on venues and stages - what is your gut reaction - impressed right? You instantly know they are a coveted authority that is an expert at something. If you want that kind of credibility and become a highly paid authority - then podcast guesting is your gateway to speaking on stage. Today we speak with Anastasia Lipske, a speaker and podcast booking agency to share tips on how to bridge that gap from podcasts to the stage.
How to use podcast guesting to grow your speaking business
Why podcast guesting is a great tool to help speakers gain visibility
How to find the right podcasts to guest on
The difference between a speaker and a podcast one-sheet and whether you need both
How to get the most visibility out of every talk or podcast you’ve been on
Key branding practices that will help you get booked on more shows
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Catherine Roy shares her remarkable journey in podcasting. She reveals her secret sauce for attracting A-list podcast guests, emphasizing the importance of authenticity and genuine relationships. Catherine also spills the beans on her "A-List Method" of networking through LinkedIn. She offers advice on overcoming imposter syndrome and highlights the power of building real connections.
Additionally, she discusses the importance of establishing a strong personal brand. If you're a podcaster looking to attract high-profile guests, this episode is a must-listen. Get ready to take your podcast to the next level with Catherine's guidance.
The art of creating a compelling pitch, and her rule of 5 gifts
Catherine’s A-List Method (Hint - using LinkedIn, and finding ‘super connectors)
How to overcome imposter syndrome and gain confidence to invite high calibre guests
The importance of personal branding that makes it easier for people to find and connect with you
How Catherine landed a nobel prize winner, and athletes to her podcast
00:00:00 - Intro
00:00:44 - The process of starting a podcast
00:02:12 - The benefits of building relationships through podcasting
00:10:31 - Overcoming imposter syndrome and building resilience
00:13:23 - Pitching oneself as a guest
00:16:06 - Criteria for selecting guests
00:27:19 - Surprising Opportunities from Podcasting
00:29:40 - The Power of Personal Branding
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
The quickest way to growing your business, in my books, is collaborating with other businesses that serves a similar audience as you. And the beauty of podcasting is that you get an instant foot in the door to have that collaboration conversation if your guest (or the host) is that fit.
So I have collaboration expert Meg Burrage of Collaboration Station on to share how to approach collaborations, your options and opportunities and how to find them.
You’ll learn:
What collaboration opportunities podcasting brings and how to create a win-win from it.
Who collaboration is right for and the best way to approach it
How to start collaborations and why building and fostering those relationships is key for it’s success
How you can be creative and still collaborate even with a small email list
What Collaboration Station can do you for you to find the perfect collaboration match
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
WOW, 100 Episodes of the Leverage Your Podcast Show! That went by fast!
I actually took the time to reflect (which I rarely do lol) and look at what has changed, what was good, what was not, and lessons along the way.
And so in celebration, I did an episode sharing 17 tips and lessons over the past 100 episodes. I cover
What processes were too complicated and forced me to let go
What advances and changes in the industry I had to ‘run with’ and learn fast
How turning to video made changes to my podcast AND my biz in the most amazing way
Limiting beliefs I had to overcome (and that you can too)
Strategies that worked and didn’t work
I hope you find them useful! It’s been a ride - and one that I plan on continuing for a long time!
Take a listen and celebrate with me!
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Are you guessing at how to promote your podcast in a way that builds your audience and attracts new leads? Have you ever considered paid advertising methods to boost your results? My friend Tori Barker and I did a live training sharing organic and paid promotion strategies to do just that so in today’s episode I’m sharing our advice on how to turn your podcast from a passion project to a profitable marketing tool.
How to tap into paid advertising (Facebook, YouTube & Audio Ads) at ANY stage in your podcast without needing 5000 downloads and 5000 dollars.
The Podcast Leverage System that will help you create consistent authority-boosting content that attracts new leads
Proven podcast growth strategies using both an organic and paid approach.
How to turn your social media assets into Facebook Ads to double your podcast listens in the first 30 days.
Why YouTube Ads are becoming the hottest strategy today to get thousands of views in 30 days without losing your shirt (and pants!). Who doesn’t want that kind of traffic?
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Are you using AI yet? Have you tried out ChatGPT?
If not - you are MISSING OUT! As my friend, Lead Gen expert and latest guest says - it’s the VA you never have to PAY.
You’ll not only be shocked on all the ways it’ll benefit you, but you’ll also learn…
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
YouTube is one of the biggest search engines - and it now showcases podcasts in YouTube. So why are sooooo many podcasters not taking advantage of this platform to grow their podcast, expand their audience, enhance engagement and repurpose content? I honestly have no idea! Video marketing is easier than you think.
In this episode I’ll share some steps on how to get video ready, how to use the video recording, set up in YouTube and leverage it. What you’ll takeaway from this episode is…
🎦 How video can benefit your podcast, brand and business
🎦 Tips on how to get video ready without breaking the bank
🎦 What you need to know before you record and edit
🎦 How to optimize your video in YouTube
🎦 Ways you can repurpose the video to create consumable, authority-boosting content that will also help you grow your podcast
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free