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Leverage Your Podcast Show

This show is for podcast hosts and guests, bringing insider secrets from podcast industry experts and entrepreneurs who have created a successful lifestyle business through podcasting. We share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize and simply grow their business.
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Now displaying: Page 2
Sep 25, 2023

What is a great way to get infront of your target market, your ideal client in a strategic and highly visible way? Do a podswap with a podcast that serves the SAME audience as you. Plus it’s a way to create lasting relationships and collaboration and partnership opportunities that will grow your podcast AND your business. Today I’m going to share what makes a good swap, how to pitch, and how to create collaborations in the process. 

 

🤝 Learn how podswaps can benefit your podcast and business

🤝 My podcast swap checklist (so you are strategic with your swaps)

🤝 My 4 step Podswap Pitch Process

🤝 Mistakes to avoid when pitching

🤝 What to ask during your collaboration calls and interviews

🤝 What you MUST do after the interviews to tap into eachothers audiences

🤝 How to further the collaboration for more opportunities and business growth 

Head to https://LeverageYourPodcastShow.com to read the blog


>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Sep 18, 2023

There can be several reasons why podcast guests may not promote their episodes as actively as podcast hosts would hope. Understanding these reasons can help hosts and podcast agencies address the issue and encourage better promotion, but it can also help bring awareness to podcast guests so they truly understand what opportunities they are missing. 

 

Join me as I share some potential reasons why podcast guests may not promote their episodes

 

Head to https://LeverageYourPodcastShow.com to read the blog


>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

 

Sep 11, 2023

DMing is more than just a communication tool. It's a way to build intimate relationships with your listeners, humanize your brand, and capture their attention in a crowded digital space. But it’s so time consuming, right? Well it doesn’t have to be with Stampede Social. I chatted with creator Jeffrey Dwoskin about social media engagement, DM strategies, how to automate, track results and grow your podcast using Stampede Social.  

 

Here’s a taste of what we chatted about:

  • The challenges of engagement on social media and why DM’g is the way to go to connect with prospects. 

  • A tool to automate your DM’g strategy 

  • How to build listeners and relationships through a DM strategy 

  • Features of Stampede Social, such as direct episode sharing and data analytics

  • How to use Stampede Social for automations, sponsor promotions, and tracking 

  • A way to create a 360-degree view of your Instagram engagement

 

Head to https://LeverageYourPodcastShow.com to read the blog


>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Sep 4, 2023

More and more business owners are crying the blues over Facebook Advertising - the changes, the costs.

 

And as a podcaster and small business - it can feel like it’s just not an option. Matt Shields of Chimehouse Media is here today to change that. He’s going to pull back the curtain and share how he’s using podcast content to create targeted audiences in Facebook and Instagram to grow your podcast and get more leads (without breaking the bank I might add!). 

 

  • The changes in Facebook advertising and algorithms and what that means for you

  • The challenges faced by small businesses and what strategies can help build an audience and monetize your podcast

  • Tips for using video clips for social media marketing and how to reach the right audience (yep with Facebook Ads)

  • Misconceptions about Facebook ads and the need for transparency and education in the ad management process.

  • Strategies to win people’s attention and get more ‘eyes and ears’ on your podcast

  • Cost-effectiveness of learning to run ads oneself

 

His approach is GOLD without losing an arm and leg!  

 

Head to https://LeverageYourPodcastShow.com to read the blog


>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Aug 28, 2023

AI is HOT - but it can also be confusing and overwhelming. There are a ton of tools out there so what should you use, how do you use them and how can they help your business and productivity?

Learn from Denise Wakeman, co-founder of the AI success club as she shares insider secrets including: 

  • How AI can save podcasters and marketers a TON of time. Efficiency and time-saving benefits of using AI for podcasters and marketers

  • The power of using prompts with ChatGPT to create specific and targeted content

  • Using AI tools to generate original content from podcast conversations and interviews

  • Tools and strategies for podcasting, including Descript, Headliner, Cast Magic, Grammarly, Otter, and Audio Notes

  • The future of podcasting and advancements in audio and image generation

 

Aug 21, 2023

I have such a hard time weaving stories into my interviews - it does NOT come naturally and it’s so frustrating! I mean, don’t you love those podcast episodes where the guest shares an engaging story that illustrates their point perfectly! I chat with Storytelling Expert Mark Carpenter to share HOW to bring intentional storytelling into your podcast interviews. 

📘 How to be intentional about storytelling and having a pre-designed story

📘 Tailoring stories to suit the audience and purpose

📘 The impact of storytelling on increasing followers and engagement

📘 How to craft a story and build out a library (so smart!) 

📘 Why authenticity is key and what to focus on (ie the whole point of the story) 

Whether you are a guest or a host, I know you’ll gain some actionable tips to improve your podcasting game.

 

Aug 14, 2023

You know the podcast industry is growing when you see very niched companies launching and producing podcasts for lawyers. Love it! I had such a great chat with Robert Ingalls of LawPods about the podcasting industry (and no it’s not saturated), how to make your podcast stand out, how to repurpose your content to attract leads and why lawyers are launching podcasts. 

So, whether you're a lawyer looking to expand your reach or a content creator seeking to make waves in the podcast market, this episode offers valuable advice and inspiration to help you succeed.

Here’s a taste of what we cover:

  • Why focusing on a specific niche can help establish you as an expert and build a loyal following. 

  • How podcasts can help you nurture leads, educate prospects and referral sources,and ultimately attract more clients.

  • Roberts ‘cocktail party podcast’ strategy to bring authenticity to your show to be more relatable and engaging. 

  • How to stand out and attract the RIGHT listeners

  • How to use podcasting as your #1 content marketing strategy

 

Aug 7, 2023

Grabbing and maintaining the attention of online visitors has become a challenging feat in today's fast-paced digital world. As a podcaster, you know the struggle of trying to guide your audience towards taking a specific action – be it signing up for a newsletter, making a purchase, or simply listening to the entire show. Crafting an effective Call-to-Action (CTA) is like a well-tuned symphony; it requires a careful blend of creativity, psychology, and an understanding of your audience's behavior.

In this podcast episode, I invite Steve Stewart, a podcast editing expert, to discuss call to actions for podcasters. We explore the significance of call to actions and the different types, such as hard and soft ones. Steve shares his personal experience and emphasizes the importance of having a clear next step for listeners. We discuss the placement of call to actions within episodes and the use of tips of the week as a promotional strategy. We also touch on asking for reviews and the importance of feedback from listeners.

In This Episode

  • (01:12) The importance of call to actions

  • (03:13) Difference between hard and soft call to actions

  • (05:49) Having a clear and concise call to action

  • (08:32) The power of suggestion

  • (09:34) Ninja call to action

  • (10:38) Tips on where to strategically place call to actions in podcast episodes

  • (14:13) Using tips of the week as a way to promote products or services

  • (15:59) Using reviews as content and call to actions

  • (18:40) The wrong way to ask for reviews 

  • (22:07) Tips for making it easier for listeners to take action

  • (27:36) The benefits of directing listeners to a website to learn more about the podcaster

 

Jul 31, 2023

Podcasting means you have a ton of content to share and need a social media scheduler - but do you have the RIGHT one? 

My go-to tool is Social Champ, so I have a return visit from Sameer Ahmed Khan to share what you need to ‘know’ about algorithms, what social media metrics to focus on, AI, and what’s hot and working right now (hint carousels and reels). 

  • Debunk myths about social media schedulers

  • How to analyze the data to improve your ROI

  • The effectiveness of carousels 

  • Features that you’ll want to look for in a social media scheduler

  • How AI can be used for your content creation

  • What’s happening in social media right now

 

Watch the episode or read the show notes on https://LeverageYourPodcastShow.com

 

Get your FREE Podcast Leverage System Training to create authority boosting content with less overwhelm.  https://www.leverageyourpodcast.com/free

 

Jul 24, 2023

Anyone in podcasting knows there are a multitude of tasks involved in podcast production, from finding the right guests, coordinating with them, conducting research, prepping for episodes, publishing on websites, and marketing on various platforms like TikTok and Instagram. It can be overwhelming, and that's why Adam Burha created Podtask.

He not only shared his incredible healing journey through podcasting but shares how the pandemic and the rise in remote communication has made podcasting more accessible and familiar to people, fostering greater openness, authenticity, vulnerability, and a desire to help others.

Here are my top three takeaways from the episode

1️⃣ Efficient Podcast Production: Managing multiple podcasts and tasks involved in production can be overwhelming, which is why Podtask's Content Creator feature is a game-changer. With the click of a button, it uses OpenAI API to generate transcripts, show notes, episode titles, and key points. It can even generate impactful hooks for the first 20 seconds of each episode automatically. 

Plus, it automates the addition of tasks and notifications for each new episode recording, streamlining the process and eliminating the need for manual management and email communication.

2️⃣ Streamlined Guest Spotting: Guest spotting is a fantastic way to grow your podcast, and Podtask has made it easier than ever. 

Harnessing the power of the entire podcasting database through the Listen Notes API, you can now effortlessly send targeted podcast pitch requests to shows in your genre or category. Stand out from the crowd by including a short video introducing yourself and explaining why you would be the perfect guest. This proactive approach will increase your chances of securing spots on ideal shows and taking your podcast to new heights.

You can even include a short video introducing yourself and explaining why you'd be a great guest. This proactive approach increases your chances of getting on ideal shows and expanding your reach.

3️⃣ Regain Time and Prevent Burnout: One of the biggest challenges podcasters face is finding balance and avoiding burnout. 

As a CEO overseeing multiple businesses, we understand the stress and anxiety that come along with such responsibilities. That's why we wanted to create a tool that not only saves you time but also helps you avoid burnout. We believe that by regaining precious time in your life, you can continue pursuing your passion and purpose without compromising your well-being.

That's the essence of Podtask - an affordable and comprehensive podcast management tool dedicated to reducing stress, streamlining your workflow, and enabling you to focus on what matters most: creating incredible content and connecting with your audience.

Key Times: 

00:00:44 Podcasting heals trauma, helps overcome anxiety attacks.

00:04:17 Podcasting: therapeutic, transformative, and accessible in modern times.

00:08:48 Entrepreneur started podcast production company eIQ Media.

00:11:13 Built and customized Podtask 

00:15:55 Automated episode recording and scheduling with notifications.

00:20:36 AI-based podcasting tool simplifies marketing and content creation.

00:23:45 Pitching guests to grow your podcast audience.

00:31:35 Podcaster launching new show, interviewing other podcasters.

00:33:51 Free podcast setup help for newbies.

 

Jul 17, 2023

Do you want to enhance your content creation and expand your audience reach? Are you seeking improved engagement and growth for your podcast? Look no further! I have the solution that will help you achieve these desired outcomes. 

 

As a guest, Tiago will share a game-changing approach that leverages AI to repurpose your content in a way that optimizes its impact and captivates a wider audience. Discover how this innovative solution can revolutionize your podcasting experience, resulting in elevated content repurposing and increased engagement and expansion. Don't miss out on this opportunity to take your podcast to new heights!

In this episode, you will be able to:

🤖 Uncover AI's unprecedented impact on reshaping the podcasting industry.

🤖 Understand the significance of show notes in enhancing podcasting experiences.

🤖 Gain insights into the usage of AI for generating captivating podcast episode titles.

🤖 Explore AI's potential in optimizing content recycling for newsletters.

🤖 Comprehend the advantages of maintaining consistent audience communication via emails. 

 

The key moments in this episode are:

  • 00:00:00 - Introduction

  • 00:03:39 - Creating a Business Opportunity

  • 00:06:36 - Magic of Pod Squeeze

  • 00:09:55 - Importance of Show Notes

  • 00:11:58 - Spotify's Smart Segmentation

  • 00:13:36 - Benefits of Timestamps

  • 00:15:39 - Helping Podcasters Grow Their Audience

  • 00:16:07 - Creating Catchy Titles

  • 00:18:05 - Repurposing Content with Pod Squeeze

  • 00:19:56 - Benefits of Email Marketing

  • 00:22:59 - Leveraging AI for Content Creation

 

Jul 10, 2023

Have you ever listened to a podcast and the interview or host was ‘meh’ - boring, awkward, too verbose or stiff - Not a great listening experience. 

Up your game and boost your communication skills by hearing my next guest Paul Finck Maverick Millionaire who share tips on how to create a podcast that your audience will WANT to hear over and over again. We even did a little game show like exercise - so much fun! 

In this episode, you will be able to:

  • Elevate your podcast communication, for superior listener engagement and seamless conversation flow.

  • Sharpen your active listening skills to create high-quality, responsive podcasts.

  • Master efficient guest researching to bolster interview preparations and ensure content relevance.

  • Learn how to prepare interview questions that balance structure and spontaneity.

  • Discover how to effectively use available resources to triumph over any apprehensions you might have as an entrepreneur.

 

The key moments in this episode are:

00:00:00 - Introduction

00:00:47 - Importance of Effective Communication in Podcasting

00:02:32 - The Flow of Conversation

00:03:28 - Making the Interview More Natural

00:05:07 - Developing Listening Skills

00:16:43 - Pre-Planning Questions and Transition Statements

00:22:16 - Dealing with Guests' Monologues

00:24:15 - Effective Podcast Wrapping Up

00:25:59 - Nuances of Speaking on Stage vs Podcasting

00:29:47 - The Importance of Practice and Imperfection

00:33:34 - Success and Asking for Help

00:34:18 - Maverick Offer

00:34:26 - Gratitude and Future Collaboration

00:34:39 - Farewell

 

Jul 3, 2023

If you're feeling frustrated and stuck, constantly churning out podcast episodes without seeing any significant income from your efforts, then you are not alone! Despite your hard work, your current approach to podcast monetization may be falling short, leaving you wondering why your audience isn't responding to your affiliate marketing efforts. Instead of the desired result of creating a profitable income stream, you may find yourself struggling to attract affiliate partnerships, failing to understand your audience's preferences, and missing out on potential revenue opportunities. But fear not, there are effective strategies and insights available that can help you turn things around and finally achieve the financial success you deserve.

In this episode, you will be able to:

  • Gain a fresh perspective on how to transform your podcast platform into a money-making machine.

  • Foster winning partnerships with affiliates, amplifying the potential of your podcast success.

  • Learn how to showcase your products and services in a classy and non-aggressive manner while staying authentic to your podcast's voice.

  • Discover the potency of recommendations and resources in propelling your affiliate marketing ventures.

  • Deepen your understanding of the affiliate marketing industry, bestowing you with insights that will keep you ahead of your competitors.

 

Jun 26, 2023

Are you tired of being told to just use SEO to increase your podcast visibility and attract clients, yet seeing little to no results? It's time to ditch the generic advice and get specific. 

In this episode, we'll show you how to tap into YouTube's powerful search engine, strategically title your podcast episodes with the right keywords, and use AI technology and targeted blogs to revolutionize your content creation process. Say goodbye to the frustration and hello to measurable growth for your podcast.

The key moments in this episode are:
00:00:00 - Introduction,
00:02:10 - Podcasting on YouTube,
00:05:02 - Niche-Specific SEO,
00:09:25 - Website Marketing Strategy,
00:13:26 - Integration,
00:14:39 - Biggest SEO Mistakes,
00:15:53 - Writing Great Blogs,
00:20:56 - Invest in Your Marketing,
00:22:57 - Video First Strategy,

 

Jun 19, 2023

You’ll always hear me saying that a podcast is NOT a SILO. 

It’s a PART of your marketing plan. 

And if you want to accelerate growth and lessen stress, you’ll want a marketing plan that not only includes podcasting, but one that that brings results. 

I chat with podcaster and digital marketing expert Tori Barker about how to create a visionary marketing plan, why you need one, how to create one and what’s important to consider. 

 

In this episode, you will be able to:

📑 Comprehend the critical role a marketing plan plays in measuring and fostering business growth.

📑 Identify the risks of being lured by shiny object syndrome and the advantages of committing to 90-day cycles

📑 Learn the five-stage approach [the 5 C’s] to formulating an effective marketing plan.

📑 Utilize your skills in pinpointing the marketing avenue that best suits a particular client's requirements.

📑 Assess your marketing capabilities using a visionary marketing quiz, uncovering areas of improvement.

 

The key moments in this episode are:


00:01:11 - Benefits of Having a Marketing Plan
00:06:27 - Tori's Framework for Creating a Marketing Plan
00:10:11 - Do You Have to Do It All?
00:14:11 - Common Mistakes in DIY Marketing Plans
00:15:09 - The Importance of Reviewing and Analyzing Your Marketing Plan
00:16:34 - Implementation and Budgeting
00:19:07 - Identifying the Right Marketing Priorities
00:23:20 - The Visionary Marketing Quiz

 

Jun 12, 2023

If you are NOT publishing your podcast episodes on your website, or publishing the episodes you guest on, you are short changing your podcasting ROI and missing out on multiple opportunities to leverage your podcast and convert leads. So let me share, in this episode my cardinal rule of podcasting in my Podcast Leverage System and that’s publishing for results  using podcast show notes. I’ll share why, what styles you can create and what to include. 

One of the first rules in my Podcast Leverage System (for guests or hosts) is to publish the episode on your website for bigger results. Yep even if you are a guest!

 

Jun 5, 2023

Influential leaders don’t happen by accident. They have a consistent, clear message and know how to use their voice to deliver it. And so what qualities do you need to have an effective leaders’s voice?  How can you boost your confidence and impact? Listen to my chat with top podcaster and vocal leadership expert Tina Dietz.

 

In this episode, you will be able to:

  • Uncover the significance of persuasive vocal leadership in cultivating trust and respect.

  • Refine your voice by understanding the nuances behind successful communication.

  • Overcome your fears and establish a robust foundation in confident public speaking.

  • Explore the benefits of various leadership styles in inspiring change within the workplace.

  • Harness the potential of podcasting to optimize your vocal leadership for lasting effects.

Time Stamps

00:00:11 - Introduction

00:01:01 - Mission of Vocal Leadership

00:06:04 - Becoming a Vocal Leader

00:11:05 - Vocal Qualities and Trust

00:15:16 - Shifting Thought Leadership

00:17:11 - The Importance of Messaging

00:19:44 - The Different Types of Leadership Styles

00:22:26 - Twin Flame Studios' Vocal Leadership Training

00:25:21 - Boosting Confidence Through Vocal Exercises

00:27:07 - Where to Find Twin Flame Studios and Vocal Leadership Resources

 

May 29, 2023

With the rise of audio media such as podcasts, voice interface, and streaming content, along with more established media like TV, radio, and online content, how you sound is just as important as how you look. When you can’t see the brand, you have to hear the brand. I chat with audio branding expert John Sanfilippo about assessing your sonic footprint, creating a sound style guide and the benefits to boosting your audio brand. 

In this episode, you will be able to:

  • Delve into the crucial nature of sonic identity for enhanced brand acknowledgement.

  • Master the technique of fusing brand qualities with an evocative musical language.

  • Understand the fundamental connection between consistency, uniqueness, and thriving sonic branding.

  • Design a comprehensive sound portfolio to express your brand's essence in the auditory realm.

  • Cultivate emotional branding that strikes a chord with your audience through authenticity and personal touches.

 

00:01:22 - Audio in Branding

00:08:24 - Mistakes in Sound Selection

00:15:19 - Creating a Sound Style Guide

00:16:16 - Sonic Branding

00:18:15 - Authenticity in Branding

00:20:47 - Sonic Assets in Different Media

00:24:07 - Creating Sonic Assets

00:26:32 - Authenticity in Music

 

May 22, 2023

In this episode of the LYP podcast, Lyndsay Phillips interviews Hersh Rephun, who shares his message therapy approach to branding and copywriting. 

Rephun discusses how he helps businesses find their voice through his company Yes Brand and his specialty message therapy. He emphasizes the importance of getting clarity on what sets a brand apart and crafting emotionally compelling messages that resonate with audiences. Rephun's approach involves long-form conversations that prioritize client stories, resulting in a better understanding of the company's goals, character, personality, and values. His emphasis on authenticity and being truthful offers valuable insights for small business owners who struggle with messaging. 

Overall, the conversation offers valuable insights on message therapy and effective communication, making this episode a must-listen for anyone looking to improve their messaging and communication skills.

00:06:27 - Challenges in Messaging
00:11:36 - Finding the Right Balance
00:15:45 - Importance of Podcast Naming,
00:17:34 - The Importance of Clarity in Podcasting
00:18:14 - Finding Yourself in Podcasting
00:20:09 - The Importance of Truth in Messaging
00:25:14 - The Role of a Message Therapist

May 15, 2023

Are you tired of being told to just practice more to improve your podcast editing skills? Are you feeling frustrated and stuck in a cycle of mediocre content? It's time to break free and discover the crucial role that solid editing skills play in crafting top-notch podcasts. 

In this episode, we'll show you how to master the art of blending authenticity and expert editing to win your audience's trust, and how investing in professional podcast editing can save you time and elevate your content. Don't miss out on the key insights and strategies to take your podcast to the next level.

 

May 8, 2023

I left Twitter a couple of years ago, but I’ve noticed my friend (and Content Conversion Strategist) Deb Coman has been crushing it on there - and she keeps telling me to go back to it. 

So I brought her back on the show to share WHY Twitter is great for podcasters, what are its best features, tips on how to leverage it, best practices, and why social trust is key to getting the most out of it. 

Are you tired of hearing the same old ineffective advice on how to boost engagement for your podcast on Twitter? 

Have you spent countless hours trying to increase your follower count without seeing any real results?

If you're feeling frustrated and stuck, it's time to tune in to our latest episode where we give you practical strategies to authentically connect with your audience, prioritize quality interactions, and share content strategically for maximum visibility and impact. 

Say goodbye to the pain of stagnant engagement and hello to a thriving online presence.

 

May 1, 2023

This episode will change the way you measure the success of your podcast. I chat with CoHostPodcasting CEO Fatima Zaidi - what a powerhouse woman - she completely amazes me honestly. She shares what metrics you should be looking at, including show consumption, how to track listener engagement, how to know where your listeners are coming from and what benchmarks matter. If you are interested in ANY way to improve the success of your podcast - take a listen…

Apr 24, 2023

If you are looking for a networking, client attraction, celebrity expert branding strategy, then you’ll want to start a podcast using the Podcast REACH System. I chat with creator Adam Hommey to share why a launch is the go to solution for growing your business and how the REACH System will help you take command of your market. 

"Don't obsess over technology; focus on your message and connecting with your audience."

Adam Hommey was captivated by podcasting and its potential for connecting with people, and it led him on an unexpected journey - from reinventing and representing his brand, to being hunted by his market, and leveraging connections to create opportunities he had never imagined possible. What else did this remarkable journey in podcasting reveal?

 

Apr 17, 2023

Josh Tapp is the host of the Apple Podcasts top-ranking show The Lucky Titan, and founder of Pantheon.FM, a company that has helped over 1,000 entrepreneurs launch, monetize, and scale their own industry-learning podcast.

In this episode, Josh breaks down the 3-step Pantheon Method and discusses generating leads non-stop using the method, as well as what you can do to grow your audience in 2023.

 

Apr 10, 2023

Want to make $1000 a month from your podcast right now (without finding sponsors or having thousands of downloads)? Well, it’s totally doable, and monetization expert Chris Hines is going to share with us how! He wants to change the industry and he believes by helping 1,000 podcasters start making $1,000, more podcasters will change their perspective and approach to podcasting. He’ll give us 5 income streams you can choose from and tips on how to get started with podcast monetization.  

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