A lot of work goes into producing a podcast, but the work isn’t done once it goes live! You have to LEVERAGE the heck out of the content to boost visibility, build your authority, grow your listeners, your podcast and biz.
I’ve interviewed a ton of amazing experts on the Leverage Your Podcast Show and today I want to share some top tips that will help you with your podcast promotion. I even share a few tools that will make it easier!
Let’s cut to the chase and share my fave podcast promotion tips!
So you are looking at launching a podcast (or maybe even rebranding your current one) but have a ton of questions about podcast art. Do you REALLY need it? What kind of art, what sizing and how should you design it to boost your visibility and grab listeners attention when scrolling through iTunes or other apps?
I cover the 411 on podcast art so you know the best practices, what to avoid and what to consider when creating or rebranding your podcast art work.
What if there was a way you can create podcast episodes, video and content that your audience is DYING to consume…. ideas for podcast topics that you KNOW your avatar (ideal prospect or client) IS in fact searching for.
I am sharing today a strategy I use for myself and clients when planning out content so that podcast topics, blogs and videos are more likely to get ‘found’, clicked, read, listened to, and consumed.
HOW? Being intentional with your podcast topics and doing some back end research…
Why throw spaghetti on a wall and create solo podcast episodes on topics that no one wants to hear. You THINK they want to - but what if they don’t. What a waste of time!
How do you get your podcast out there and get more listeners? The first step is making sure you are distributing and promoting EVERYWHERE. And that includes LinkedIn! There are 380 million users on the platform so now is the time to optimize your profile and how you are promoting your podcast. Let me share my best tips!
Mike Kadin is the founder and CEO of RedCircle, a podcast hosting platform that provides podcasters with hosting, growth and monetization opportunities. Listen to learn about how independent podcasters can tap into cross promotion as a strategy to grow their show, where to place your ad spots, and what elements make up a high-converting one.
Dr. Christine Li is a former clinical psychologist, now known online as the “Procrastination Coach”. The author of 5-Minute Self-Discipline Exercises: Stay Motivated, Cultivate Good Habits, and Achieve Goals, and the host of Make Time for Success, she helps people get to high levels of productivity. Listen to learn about why we procrastinate, what happens when you do, and practical steps that will help you be more efficient in podcasting, business, and in life.
Jodi Krangle is a Toronto-based voice over actor who works with major brands all over the world, including Dell, BBVA, and Nespresso. Listen to learn about why audio branding is key, how to weave it into your podcast and how to create a better listening experience for your audience.
A lot of time gets invested when guesting on podcasts - but it’s worth it! When done right.
Gone are days when you can simply be a guest on a show and voila - leads and clients come your way. There’s more to it than that.
I’ve interviewed so many amazing guests on the Leverage Your Podcast show and I’m truly grateful to have the opportunity to share their lessons, insights, strategies and tips with you.
So whether you are wondering…
I know you’ll glean at least one tip that you can implement today.
Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and turns video, audio and text into dozens of social posts containing those words.
As a former rock 'n' roll dj, prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.
Listen to learn about how to approach your content using the Pillar Method, unlocking the power of long-form content for more engagement, and why your content should be like Turkey dinner on Thanksgiving.
Graham is the founder of the award-winning podcast agency Pikkal & Co., author and storytelling expert. Listen to learn about how to approach storytelling, how to weave it into your content, applying the 80/20 rule to your content, and why you should focus on finding your start before you find your why.
What if a few simple tweaks to your language, messaging or processes generated more sales through your podcast? My conversation with Sales Maven Nikki Rausch was full of golden tips including what to sell in your podcast, the art of relationship selling, how to create curiosity, and how to close more sales.
I was on pinterest recently and I was like where have I been, under a rock? It’s come a long way - video, Pinterest TV, idea pins and wondered - can podcasters use this to attract new listeners and drive business? So I asked Kate Ahl of Simple Pin Media (and host of Simple Pin Podcast) to the show. She shared sooo many actionable tips and insights and has inspired me to look at pinterest in a whole new way.
You see your peers guesting on podcasts, gaining authority, and growing their biz like gangbusters - what is their secret?
I chat with Julie Fry of Your Guest Expert about podcast guesting, how to get on shows, why to hire a guest booking agency, and what to look for when you decide to work with one. Plus this is the first episode where I start sharing a favorite tool and a dad joke!
Deirdre Tshien is the Co-founder & CEO of Capsho, the world’s first AI-powered Podcast Copywriter, the host of Grow My Podcast Show and The Podcasting Entrepreneur, as well as the creator of Content Honey Traps. Listen to learn about the 7 hours rule, content hacking, and how to use Content Honey Traps to attract listeners like bees!
Ahhh the elusive podcasting ranking… where can you rank, does it really matter, and if it DOES matter, how can you boost your ranking to get more listens and in front of a larger audience? That’s why I chat with Adam Adams, who has helped clients rank in the top 1% of iTunes and other top charts. So let’s take a listen.
Launching and producing a podcast is more than simply editing audio files, creating images and show notes, and promoting it. There has to be more STRATEGY involved. It has to be strategic, intentional, and be a moving, living part of your overall marketing plan.
There are certain foundational pieces that need to be created BEFORE you launch a podcast, in order for you to be able to grow your listener base, convert leads, land more clients, and grow your revenue.
Insights that you get from icons in the industry that have been around since the beginning is priceless. And my interview with Todd Cochrane, the CEO of Blubrry Podcasting (a podcast media company that represents 105,000 Audio and Video podcasters) will not disappoint. I love hearing about the growth and changes in the podcasting industry, but Todd also shares tips for growing your own podcast by analyzing the data, and what you should focus on as a new podcaster.
As a podcast host, there is a TON of work that goes on behind the scenes before you hit record and interview your guest. Between booking, getting their headshot, sending the guest the right material, it’s so easy for some important elements to slip through the cracks. Today I share my automated process to save time and money, and allow your guest to show up and wow your audience.
Do you have a targeted podcast interview strategy to profit at a higher rate? What if your guesting on the wrong shows, or your implementation is not serving your goals? Then you need to listen to this episode as I chat with Podcast Guesting Icon, author and founder of Interview Valet Tom Schwab. We covered SO much! Why podcast guesting is not the goal, how your why matters, tips on being a great guest, and how to get more ROI from your podcasting guesting.
Mike Cheng is the CEO and co-founder of the online video creation platform Lumen5. He joins Lyndsay to discuss the evolution of content, why podcasters shouldn’t ignore video, and how they can leverage the medium and platform in the best possible way.
Chris Hines is a podcaster, podcast monetization coach, and soon-to-be author. He helps podcasters of all levels monetize their show, regardless of the audience size. Listen to learn what to consider, where to focus, and what to do to find, attract and get sponsors for your podcast.
Michelle Prince is a motivational speaker, author, and owner of Performance Publishing Group. Listen to this episode to learn what soundbites are all about and how using them in the way you communicate is going to make your podcast interviews memorable.
It’s obvious you need a microphone to record and launch a podcast BUT what you may not realize are all the OTHER tools that make a podcast a breeze to create and promote, so today I’m going to share all my secret weapons in my podcaster toolbox to help you record, produce, promote and automate your podcast.
Danielle Marchese is a personal branding expert and host of The Brand Theory Podcast. She joins Leverage Your Podcast to discuss the pieces that make up the branding puzzle and what to consider and do to create a binge-worthy podcast brand.