Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle

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Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle





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Dec 29, 2017

On this episode we hear some killer strategies from LinkedIn Ads pro, AJ Wilcox, founder of, a LinkedIn Ads-specific agency, and official LinkedIn partner that manages among the world’s most sophisticated accounts worldwide. 

Here are some questions I asked AJ

  • There are a few ways to advertise with LinkedIn- can you give us a summary of what they are?
  • How do you know which is best for you?
  • Sponsored InMail has become quite popular and is being used more and more - what are some do's and don'ts when looking to invest in this advertising?
  • What are realistic expectations when launching an InMail ad?
  • Is it something any entrepreneur can do, or is it quite involved like Facebook Ads?

We also touch upon retargeting, look-a-like audiences, the pro's and con's of different advertising methods. If you are looking to start advertising in LinkedIn do not miss this episode!

Dec 22, 2017

Dan Moyle is the Chief Marketing Officer at Interview Valet where he sets the marketing strategy for the business in addition to working directly with clients. Dan talks about interview marketing and what you need to do to have successful interview based podcast.

Main Questions Asked:

  • What do you mean by interruptive advertising?
  • What is inbound marketing?
  • What is podcast interview marketing?
  • What kinds of goals should you have when you start your podcast?
  • What are the do’s and don’ts of podcast marketing?
  • What makes a good guest?
  • What should you do once the podcast goes live?
  • Do you have any tips for Instagram?
  • Are there any other directories we should be syndicating to?

Key Lessons Learned:


  • People are tired of being interrupted in their life with advertising they don’t ask to see, but that seems to be most common way of getting attention in the market today.
  • Inbound marketing includes content marketing but it can include other aspects.
  • Convert. Delight.
  • Most of the people we do business with are people we know, like, and trust. Inbound marketing is really all about relationships.
  • Podcast interview marketing is the newest tool in the marketing toolbox alongside social media, paid ads, and content marketing. It’s about telling your story and sharing value with the audience.


  • When starting out, your goal should be to figure out your goals in the first place and then define your buyer persona.
  • Most people who start a podcast don’t carry it through. Podcasting is a long term marketing strategy.
  • It’s almost a selfish act, you get to ask the questions you always wanted to know from someone who may not have the time to speak to you one on one.
  • If you are a guest on someone’s podcast, treat it like a full fledged media appearance.
  • As a guest, invest in quality equipment, show up early, and help promote the show afterwards. Don’t worry about stumbling on your words, a podcast is meant to be an authentic conversation.
  • A good guest is prepared and professional, being a good story teller is helpful too.
  • Be conversational but focus on the interview itself.
  • Having a one-sheet is a great way to advertise yourself as an interview guest. It includes the bio and possible interview topics. People are busy so don’t bombard them with your pitch.
  • Send the listeners back to a specific page at the end of the interview and then promote the show once you’re done.
  • Your podcast has to have a home base. You should have a website where you own and control the content.
  • Show notes are great but transcribing is also another way to leverage your audio content.
  • Focus on the main directories like iTunes and Stitcher.

Interview Valet

  • Dan’s company essentially a media agency that helps their clients get on relevant podcasts to spread their message.
  • They focus on the business, faith, and health and wellness niches.

Final Tips

  • Be helpful, servant leadership should be your focus when coming onto someone’s podcast.
  • Be prepared, be courteous, and offer value to the audience. Don’t forget to promote, promote, promote!

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned


Dec 15, 2017

Nick Loper is the Chief Side Hustler at Side Hustle Nation and has been exploring non-job income opportunities and supporting an amazing community of aspiring and part-time entrepreneurs seeking to add a little more financial freedom and security to their lives.

He is also the host of the top-rated Side Hustle Show podcast.

Main Questions Asked:

  • What is Side Hustle Nation and what does it mean?
  • What was your main goal?
  • What made you start your podcast?
  • What is the Listener Pyramid?
  • What are some of the biggest mistakes you’ve seen?
  • What are some great ways to convert listeners to subscribers/raving fans?

Key Lessons Learned:

Side Hustle

  • A side hustle is a job or gig that you can do outside of your day job to make some extra money.
  • Nick was always looking for the chance to diversify his income. After running a footwear comparison shopping site, Nick did some soul searching and thought about what he wanted to be known for which is where the idea for the Side Hustle brand came from.
  • “Because your 9 to 5 makes you a living, but your 5 to 9 makes you alive.”
  • Nick never wanted to climb the corporate ladder, so after three years of working nights and weekends, Side Hustle Nation became Nick’s full time focus.
  • One of the toughest parts of being a solo entrepreneur is that if something is sitting on your to do list for a long time, no one else is going to motivate you to get it done.


  • Nick originally started his podcast from peer pressure. He missed the boat on Youtube and video marketing but iTunes was seen as the future.
  • He started off with very inexpensive equipment and free tutorials to figure out the process.
  • Nick’s podcast grew slowly and wasn’t an overnight viral success. He began by reaching out to his friends and family to download, listen, and leave reviews. You have to give it an initial push.
  • Once you get going, the algorithm takes over and makes it easier for people to find you.
  • Everyone starts from scratch and there’s value in every episode.
  • You have to keep the listener in mind when titling your episodes. What’s in it for them? When creating content, ask yourself what the hook is.
  • Make your podcast too good not to share.
  • A content upgrade strategy where you offer something extra to listeners is a good way to convert them to your email list. Nick realized that treating the podcast as a content marketing channel and not a business in itself was the mindset change he needed to make.
  • Consistency and results are the two main components of a great podcast. If you can deliver that, you will create raving fans.
  • Using the same language in your podcast is a way to create a rhythm that your listeners will respond to.
  • Don’t start a business around a passion, start around a skill and it will turn into a passion.

Listener Pyramid

  • The base of the pyramid is strangers, people who have never heard of you.
  • Listeners are the second tier, people who listen to your show at least once.
  • Above that, you have subscribers and fans. Subscribers consume your content regularly and fans are your advocates.
  • Even without an email list, you probably have a list of contacts and people you have interacted with online that can get you started.
  • Getting people who have never listened to a podcast before is probably the biggest hurdle to overcome. The most overlooked tactic of podcast marketing is word of mouth.

Final Tips

  • Your friends and family are the first step in growing your podcast. Once you get the ball rolling, you just have to stay consistent, keep delivering value, and keep the momentum going.
  • Check out Side Hustle Nation to get inspired and begin your journey to financial freedom.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Side Hustle Podcast Show

Dec 8, 2017

Baird Hall is a tech entrepreneur and digital marketer, and the Founder of Wavve. He leads all sales, marketing, and support efforts for the Wavve team. Prior to founding Wavve, he did co-found a social media startup and was an early team member at 500 startup company. Baird and Lyndsay discuss what Wavve is and how you can use it so your podcast can reach more people.

Main Questions Asked:

  • What is Wavve?
  • How do you find the right clip to share?
  • How tech savvy do you have to be to use Wavve?
  • Has anyone used Wavve for other applications?
  • Are there any mistakes you see that we shouldn’t do?
  • Do you have any Instagram tips?

Key Lessons Learned:

Podcasting And Video

  • Podcasting is an incredible way to build relationships with prospects and customers. It’s the only way to have an authentic conversation without actually talking to someone.
  • Tech is making growing an audience with podcast easier than ever.
  • Wavve was originally an internal marketing tool developed for Baird’s previous startup. They realized that there is no great way to put long form audio content onto social media.
  • Think about the kind of people in your niche and try to anticipate where they spend their time and what kinds of content they are interested so you can grab their attention. Focus on the platform that gets you the best results.
  • Use the analytics the social platforms provide to understand where you should be spending your time.
  • Give your prospect a reason to listen to what you are creating. Answer the question of why someone should listen and how they can listen.
  • If you have a website, you should push people to your site but it depends on your goals for your content. Avoid using your Libsyn link.
  • Posting on Instagram at the same times each day consistently will get you the best engagement rates. If you don’t include hashtages
  • Promote your old episodes. Podcasts are evergreen content. Try different approaches and keywords and see how you can increase the reach of your past episodes.
  • People go to social media to be entertained and get away from work. Use your authentic voice, be yourself, and create an emotional connection with your audience.


  • Wavve is an app that takes long form audio and turns it into short video clips that includes images, waveforms, and text. You can put it anywhere that supports video.
  • Generally the clip you choose should be between 30 seconds and 2 minutes. You want to pick a clip that really stands out and if possible, leaves the listener hanging and wanting to listen to whole thing.
  • Some users get creative and use Wavve to put out a quick summary of the episode instead of a quote from the episode itself.
  • If you are tech savvy enough to create a podcast, you will have no problem using Wavve.
  • Stories on Instagram, Snapchat, and Instagram are where many users are starting to spend their time. Wavve allows you to change the format of the video depending on the platform you are focusing on.
  • Wavve templates allow you to match your branding. You can customize the position of the images and text.
  • Authors and musicians are using the app to put out snippets of their content on social media. There are so many benefits of putting out video content on social media, but not everyone is comfortable in front of a camera.
  • Anytime you can get your voice in front of someone, you will have much more impact that just using text or a blog post. Viewers are seeing the same time of posts over and over again. If you can create something that stands out, you are much more likely to succeed.
  • When you boost a video post like one created with Wavve, you get a lot more bang for your buck.
  • Make sure your design is clear and accomplishes your goals for what you want the listener to do.

Final Tips

  • Check out Wavve for your podcast and reach out to Baird and the team, they’ll be happy to help you get started.
  • Don’t forget to be yourself! Your listeners want to connect with a real person so be authentic and honest and start building a real relationship with them.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Wavve on Instagram

Dec 1, 2017

Todd Tresidder’s background includes getting a B.A. in Economics from University of California at Davis. Todd is a member of the Economics Honors Society and Deans List and has been a serial entrepreneur since childhood building many businesses and retiring at age 35 from his position as a Hedge Fund Investment Manager responsible for a 20+ million dollar portfolio.

Todd raised his net worth from less than zero at age 23 to self-made millionaire 12 years later by “walking the talk” using the same personal finance and investment strategies taught on this web site. Todd reached financial independence at the age 35 through investing – not marketing – unlike many other financial gurus who made their money through marketing courses and books.

Main Questions Asked:

  • How much money do we need to retire?
  • Is there a point where it’s too late?
  • What does financial coaching mean?

Key Lessons Learned:

Retirement Planning

  • The default age for retirement has always been 65 but that’s beginning to change.
  • Life spans are getting longer and the length of time people are retired is expanding. This means it takes way more money to support the additional years of retirement and financial independence doesn’t mean the same thing it used too.
  • The new retirement involves having a career in the early stages and accumulating the capital you need for later on. The later stages in your life are focused on fulfillment.
  • Most people think of retirement as a box where you save money for the first 65 years of your life and then you don’t do anything until the day you die, but that’s not the way life goes. They also tend to rely on their financial planner to create the wealth they need to survive when they retire.
  • There are only three asset classes that you can viable for retirement planning and financial independence: Business entrepreneurship, direct ownership of real estate, and owning conventional paper assets. All three are acceptable, they just have different characteristics that have to match up to your needs.
  • Financial planners will always try to sell you the conventional paper assets path but it’s not your only option.
  • If you have a website, you should push people to your site but it depends on your goals for your content. Avoid using your Libsyn link.
  • The advanced planning framework uses a different set of mathematics where you use other asset classes to build wealth.
  • It’s never too late to start planning for retirement, you just need to have different strategies for different ages and skill sets.
  • Almost everybody has the assumption that paper assets are the only real way to reach financial independence, they’re missing the framework they need to understand their other options.
  • Everyone has a conflict of interest on your money except you. That’s why traditional financial plans don’t include non-traditional financial assets. You can delegate authority over your financial assets, but you can never delegate responsibility.
  • You don’t have to do everything yourself, you just need the knowledge to make good decisions.
  • Wealth is math, if you don’t put it to work for you it will work against you.
  • Technology has made a number of business models possible that couldn’t have existed only 5 years ago.
  • Todd was a pioneer of financial coaching in the early days of the internet. A financial coach is an educator, the goal is to make you independent of your relationship with the coach. Once you learn something and act on it, it starts to become ingrained.

Final Tips

  • The secret to financial planning is that there is no secret. You just need the knowledge to make good decisions about your wealth.
  • It’s never too late to get started planning your retirement and trying to achieve financial independence!

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Seven Steps To Seven Figures

How Much Money Do I Need To Retire

Step 3 Course

Nov 17, 2017

Scott Whitaker is an author and membership business guru. In this episode you will learn why people will quit your membership program and what you can do to keep them. He is the author of “Why People Quit Your Membership Program & What You Can Do About It” and an online course “Seven Systems of a Growing Membership Business.”

Scott has led membership organizations in both non-profit and for profit companies since 1997. He’s noted for having built the largest for profit coaching network for pastors of churches; growing from just 72 pastors a year to over 3,000 pastors a year.

Main Questions Asked:

  • What are some of the reasons people cancel?

Key Lessons Learned:

Membership Retention

  • The major reasons people cancel a membership include:
    • The cost being too much, many people impulse purchase a membership without understanding the value it provides.
    • They’re too busy. Your members will never really tell you the real reason they’re quitting. Being “busy” is a socially acceptable way for them to opt out.
    • “I’m not getting anything out of it.” You are not responsible to make sure your members make use of their membership, you have to show them how to use it properly.
    • “I’m getting too much.” Membership overwhelm is a real thing, some people get intimidated by too much information too fast.
    • “I found something else.” Never put your competitors down. How can you add value to what you are currently giving your customer. Make them an offer to keep them and make them feel like you value them.
  • Many membership business owners don’t know why their members quit.
  • If you really believe in your membership, you are doing your customer a disservice by not trying to keep and help them.
  • Get rid of the button that makes it easy to cancel a customer’s account. Make it clear, but make sure they need to speak to someone first.

Rescuing A Quitter

  • Never process a cancellation without a conversation.
  • Recognize that every member matters. A member that wants to quit deserves your attention.
  • Always have a pre call plan and script. Know their name, business, location, how long they’ve been a member, their lifetime value, and why they matter to you. Have a conversation about their engagement and avoid putting them on the defensive.
  • Never have a conversation without an offer. Always have a good/better/best offer that you can make to keep them. If people don’t know their options, they have no reason not to cancel. Always include a deadline.
  • Get to the heart of the matter. Try to discover the true reason someone is quitting. People join a membership with their heart and the quit with their head. Use the three words: feel/felt/found and help the person solve whatever their issue is. It’s difficult to say no to someone who is honestly trying to help you.
  • Always follow up. Send them an email and recap the conversation. If they didn’t take your offer, tell them what they will no longer have access to.
  • Build a reactivation campaign. Your former member’s circumstances will change. Check in with them and make the offer again. Use different forms of media to start the conversation again.
  • Leave an open door. Your members should always feel welcome to come back.
  • Implement systems that keep people from quitting. A system is anything that saves you stress, time, energy, and money.
  • Constantly grow yourself and stretch your abilities. Growing businesses are lead by growing leaders.

Final Tips

  • Check out Scott’s website and his course if you are serious about growing your membership business.
  • Never tell your members that they are quitting your membership, nobody likes to be called a quitter.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned


Nov 3, 2017

Hani Mourra is a dad, softwarepreneur, and the founder of the, a software designed to help content creators automatically publish their Podcasts and Facebook Lives to all major media platforms and grow their audience faster. He’s also the CEO and founder of Simple Podcast Press Plugin, a company that specializes in online software for content creators.

Main Questions Asked:

  • What is and how does it help content creators?
  • Are content creators nervous about repurposing content?
  • What does Simple Podcast Press do?
  • What are some mistakes that podcasters do?
  • How difficult is it to get started with Simple Podcast Press?

Key Lessons Learned:

  • Repurpose is software that is meant to automate the creation of content in different formats and publishing it to a variety of platforms.
  • You can create one piece of content like a Facebook Live and then create a set of rules that upload the video to YouTube, convert the video to audio and then upload it to Libsyn so you can use it as a podcast.
  • Content creators are cautious about reusing their content but people consume content in different ways. People have different learning styles and having your content in a variety of formats is a good way to reach a larger audience.
  • Repurpose doesn’t ask you to change your workflow, it takes over after you hit the publish button and does everything automatically.
  • Repurpose also comes with templates for when you are converting audio to video, that makes uploading a podcast to YouTube easy. It also adds a Call To Action link in the first two lines of the description so it’s always visible when the episode is viewed on YouTube.

Simple Podcast Press

  • Simple Podcast Press started out as a tool that focused on automating publishing your podcast onto your WordPress site.
  • The focus later became the player itself and the buttons that encourage the user to take action. It’s customizable for whatever platforms and actions you need and also encourages the listener to opt in to your email list.
  • It also has an option for custom buttons that allow you to give away custom content that is specific to that episode.
  • Another great feature is the clickable timestamps, they make it very easy for the listener to zero in on exactly what they want and creates a better listener experience.
  • When it comes to the opt in box, it’s important to offer something that is short, actionable, and valuable.


  • Many podcasters edit too much, focus more on the content than the presentation of the episode.
  • Ask for feedback and provide the content that your listeners are asking for.
  • Email the segment of your list that opted in for the content that makes sense to them, don’t blast your whole list if it’s a topic that doesn’t interest them.
  • Recycle your episodes with tools like MeetEdgar and Social Jukebox.
  • Send people to your site to listen, don’t send them a link to the mp3.
  • Don’t neglect Facebook, Facebook videos often have more views than the same video on YouTube.
  • Podcasting is not usually the core of your business, you should focus on creating good content without spending hours on manually posting it on various platforms.

Simple Video Press

  • Simple Video Press is a WordPress plugin that brings in all your YouTube videos and creates blog posts for each video. It also incorporates the comments on the video automatically.
  • Simple Social Press does essentially the same thing but for Facebook Live videos.

Final Tips

  • If you are a content creator, save yourself some time by using the suite of tools that Hani has built.
  • Don’t be afraid to repurpose and recycle your content in different formats.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Simple Podcast Press

Simple Video Press

Simple Social Press

Hani Mourra on Facebook

Oct 20, 2017

Sandra Rea is the founder of The Bathrobe Investor as well as a writer, content creator, digital marketing expert, and real estate investor. She specializes in the change and use of short term rental properties and has two sides to her professional life.

She is launching a new program as part of the Catapult Crew all about building funnels and digital marketing.

Main Questions Asked:

  • What is a copywriter?
  • What should people look for in a copywriter?
  • What is a ghostwriter and what does that entail?
  • Where did Bathrobe Investor come from?
  • How do you write in different voices and niches?

Key Lessons Learned:


  • There is a major difference between someone that has been writing for many years and an amatuer writing copy.
  • Copywriting is a style of writing that focuses on convincing the reader to take an action specifically by resonating with the reader.
  • You have to understand the psychology of the target that the copy is being written for.
  • SEO is part of the process, but it’s normally very subtle. Good content is what matters most when it comes to SEO.
  • Finding the right copywriter for you is a matter of knowing what skills you need. Some copywriters focus on ghostwriting and some have other marketing skills that make them more expensive to hire. It depends on your goals and targets.
  • Research is a major part of a copywriter’s job, that’s how they understand the target and the voice they need to write in.

Ghost Writing

  • A ghostwriter is someone who writes in someone else’s voice to create content in their name.
  • Many of the books on store shelves have been written by ghostwriters who have interviewed the “author” and then created the content of the book through that process.
  • Not everyone is skilled at writing and hiring a ghostwriter can be a great resource for you to create the book you’ve always wanted.
  • Having a book is a great way for entrepreneurs to market themselves and their businesses. It increases the value of your brand and your customer’s perception of your business.


  • After learning the skills around real estate investing and writing in that niche, Sandra started to implement the knowledge she was writing about to invest in real estate herself.
  • Everyone has the same number of hours in the day, entrepreneurs just have to put their head down and do the work whether they want to or not.
  • Building a team that shores up your weaknesses is a good idea and allows you to focus on where your strengths are.

Final Tips

  • Entrepreneurs need to keep learning, we are never truly satisfied with what we know.
  • If writing's not your thing, do yourself a favour and hire a copywriter.
  • Don’t underestimate the power of being a published author and what a book can do for your business and brand.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned


Oct 13, 2017

Phil Singleton is a self-described “SEO grunt” obsessed with tweaking websites for search engine optimization and functional performance. He is a Duct Tape Marketing Certified Consultant and holds a B.S. in Finance from Fairfield University, as well as an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona.

Phil is a co-author of the award-winning, Amazon best-seller The Small Business Owner’s Guide To Local Lead Generation and author of the Amazon best-seller How To Hire A Web Designer: And Not Get Burned By Another Agency.

In addition to providing inbound marketing consulting services to companies across the United States, Phil provides custom SEO-friendly websites under the brand Kansas City Web Design® at and online marketing and search engine optimization services under the brand Kansas City SEO® at

Phil is an active blogger, and his content has been featured at Duct Tape Marketing, Freshbooks,,,,, and many local Kansas City and Midwest regional print publications and media sites.

Oct 9, 2017

Scott Whitaker is an author and membership business guru. You will learn in depth, the seven systems of growing a membership site business. He is the author of “Why People Quit Your Membership Program & What You Can Do About It” and an online course “Seven Systems of a Growing Membership Business.”

Scott has led membership organizations in both non-profit and for profit companies since 1997. He’s noted for having built the largest for profit coaching network for pastors of churches; growing from just 72 pastors a year to over 3,000 pastors a year.

Main Questions Asked:

  • What got you into the membership site business?
  • What are the main benefits of offering a membership program?
  • What are the Seven Systems?

Key Lessons Learned:

Membership Business

  • After building up the network for pastors, Scott learned a number of lessons that apply to nearly every kind of business. Almost every business owner should become an expert in the idea of membership.
  • A membership business is a model that works in many different industries including coaching, real estate, travel, and more.
  • A membership program is unique because your customers are giving you the authority to reinvest into them as members of your community.
  • A membership program creates an affinity relationship between the members themselves and not just the content creator.

Growing Your Membership Business

  • A system is not just software, it’s anything that saves you stress, time, energy, and money.
  • If you find yourself losing money or wasting time, you have to look at the systems you have in place and improve them.
  • There a seven systems that exist in every membership business:
    • Content - Everything that you provide, broken down into categories and put onto a content calendar.
    • Assimilation - How you take someone who has just become a member and get them to the point where they feel like they own the membership. What do you want your members to believe, achieve, and receive?
    • Marketing - You should have your market, message, and media match and you have to constantly reevaluate what’s working. Look at the source of your leads and whether or not they are high quality over the long term.
    • Retention - There are two key words when it comes to retention, results and relationship. You need to have both aspects in your want your members to stick around. There should be a pain of disconnect, which is ultimately tied to the results and the relationship.
    • Ascension - You should have at least three levels to your membership business. There will always be someone who wants the highest level of service. You want to maximize and leverage the different levels. Multiple levels also allow a member to descend instead of cancel.
    • Strategy - A process for constant improvement and optimization of all your key metrics.
    • Leadership - A business can’t grow beyond the abilities of its leader. What are you learning and applying that will help your membership business grow?
  • Thinking about your membership business, what system or area of your membership business are you most concerned about?

Final Tips

  • Check out Scott’s website and his course if you are serious about growing your membership business.
  • Make learning a priority, your business will now grow beyond what you are capable of so you have to grow too!

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned


Oct 6, 2017

Peter Lisoskie is the founding partner of Chatbot Nation as well as the CEO of InViral Business Incubator. He helps companies deploy chatbots for leads, sales, ecommerce, and customer service. His technology helps foster a more humanized experience between brands and people.

Main Questions Asked:

  • What is a chatbot?
  • What are some applications for a chatbot?
  • What types of businesses are chatbots suitable for?
  • What kind of feedback are you getting from people who are using chatbots?

Key Lessons Learned:


  • Chatbots are essentially software programs that simulate human conversation.
  • Relationship Experience Technology is the future of communication where we create emotional interactive experiences within the technology itself.
  • All new technologies face an initial backlash but eventually reach equilibrium.
  • Chatbots are superior to every other form of marketing because it’s instant and consumer driven.
  • Every interaction with a chatbot can be used to tag the conversation and keep track of the unique individuals.
  • Peter believes that chatbots will be the end of email. The average US American gets 121 emails a day, chatbots are how you get above the noise.
  • Your existing marketing efforts can put people into your chatbot which allows you to develop the lead with an autoresponder sequence. Be careful not to overwhelm a person by spamming them with messages.
  • The open rates and click through rates of chatbots is currently extremely high.
  • Facebook Messenger isn’t the only platform where chatbots can be found, they can be found on websites and other chat apps too.
  • Chatbots are good options for both large, established businesses as well as the solopreneur.
  • The character embodies the brand.
  • If you’re just using chatbots for text communication, you’re missing out on an opportunity. Injecting humour into your message is a great way to make the interactive experience more memorable.

Use Cases

  • Chatbots can be used as a funnel facilitator that keeps leads moving through the various stages of the funnel.
  • The interactive character of the chatbot can also be used as an accountability partner to keep the user on track.
  • Messenger codes can allow the consumer to scan the code and have an interactive educational experience around their product.

Final Tips

  • If you want to rise above the noise, you have to do something different.
  • Interactive experiences are the future of marketing communication. Chatbots are going to change the way businesses and brands communicate.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Sep 29, 2017

Chris Spurvey is the author of It’s Time to Sell: Cultivating the Sales Mindset. After consciously choosing the sales profession as a means to create a better life for his family. Chris realized that negative images of sales were holding him back. By shifting his mind-set, Chris was able to transform his “inner game” and use his innate values and talents to become a top sales professional.

Chris joined a boutique IT consulting firm in 2006 and spearheaded its growth to the point it was acquired by KPMG Canada in 2013, where he now serves as the VP of Business Development for Atlantic Canada.

He has delivered talks throughout North America on cultivating the sales mindset.

Main Questions Asked:

  • What do you consider the characteristics of a good salesperson?
  • Where does the sales mind-set come in?
  • What do you consider social selling?
  • What do you attribute your success to in LinkedIn?

Key Lessons Learned:


  • Sales has changed, social media and the ability to educate ourselves has made selling different in the modern day.
  • A salesperson used to have to be highly manipulative since it was a very competitive environment. The psyche of the buyer has changed, they have more defenses in place against that kind of sales process. Being authentic and caring about the customer is more effective today.
  • Sales are the means to acquire the skills of the entrepreneur.
  • Many people struggle because of their preconceived notions of what selling means.
  • Sales is about being of service, problem solving, and finding ways to bring people your true value. When you change your mindset around sales it will feel much more natural for you.
  • Social selling is the way people are educating themselves via the web and the signals they are giving off. It’s about looking through the eyes of the buyer and connecting personally. If you want to grow your business you have to focus on those platforms as a strategist with intention. Stick with the platform that works best for you.


  • There are only two major ways to change, either something emotionally impactive or forced repetition and adjusting what you see on the “screen of your mind”.
  • Chris formulated a motto that allowed him to focus on the energy of progress instead of just the numbers. He celebrated the small wins and focused on building relationships and the progress.
  • Changing your mindset can bring your life more happiness at the same time as make your sales process easier.
  • Now matter what stage your life is in, there is always a box around you determined by your mindset and perceptions.


  • After creating his profile as a place to put his resume, Chris realized that LinkedIn was a great multiplier effect. He used LinkedIn as a way to network with other IT consultants after learning about them personally.
  • Later on, LinkedIn became a publishing platform for Chris and allowed him to start giving value to the people who would later on become his network.
  • Chris has seen that posts have been the most effective effort that he has been putting in, many of which are focused on sharing the multidimensional aspects of his personality. It helps to show yourself as a person who is relatable and not just aa brand.
  • Creating a nice flow and congruity between your LinkedIn profile and your website is a good way to generate leads.
  • LinkedIn groups are hit or miss at this point.
  • People are on LinkedIn to promote themselves but they also bring the other aspects of their life and the problems they want to solve. It’s not always about professionalism, there is space to connect.

Final Tips

  • Sales doesn’t have to be salesy. If you change your mindset towards sales, it can be your greatest tool for growing your business.
  • When it comes to personal branding, don’t be afraid to share the other aspects of your life.
  • LinkedIn is for more than just your resume, try connecting with people on a personal level first.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

The Greatest Networker In The World

Mach 2 With Your Hair On Fire

LinkedIN Success

Sep 22, 2017

Kris Reid started out as a software engineer and worked for a variety of companies before he took a break from the corporate world to backpack and find his passion. He ended up developing a game and was looking for ways to promote it, which led him to learn about SEO. He started creating tools that increase website ranking, which is now the basis of his company Ardor SEO.

Ardor SEO is the ultimate multi-national backlink building company that helps businesses achieve utmost success in their respective niches by using the most innovative methods of marketing online, including search engine optimization, reputation management, search engine ranking and link building.

Sep 15, 2017

Andrew Kan is the Director of Video Production for TubeBuddy. His role is to produce and deliver digital projects and productions for TubeBuddy, working with Tubebuddy staff; and to work on all stages of production including proposals, design, pre-production, production and post-production.

Sep 8, 2017

David Kadavy is the best-selling author of Design For Hackers, a mentor at 500 Startups, and host of the Love Your Work podcast. He writes about creativity, writing, email marketing, productivity, & entrepreneurship.

Sep 1, 2017

Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. He writes about new ways to connect with customers and build trust with them.

Aug 25, 2017

Nitin Chhoda is an immigrant who arrived in the US penniless in 2002, in a post 9-11 world. Delivered pizza, slept in his car, and didn’t have money for winter clothes, but always a hustler. Became a licensed physical therapist, entrepreneur, author and public speaker in 2007. Now owns and runs several multi-million dollar companies with 30+ employees worldwide.

He is the author of “Total Activation: The 5 Step Fitness Mantra”. It is a dynamic new approach to weight loss and personal wellness. It is a system modeled in three stages of change: Identity, Compare, Integrate (ICI) which has 5 components: Emotional, Physical, Social, Spiritual and Intellectual (EPSSI).

In connection, Nitin has created a skincare and nutrition line – products that work in synergy to activate the best version of you ( Since its launch in April 2014, our team has grown and our nutrition and skincare products have been purchased by thousands of customers largely by word of mouth. We have bootstrapped the entire way. We’re now happily providing nutrition and skincare products to customers in 7 countries.

As a licensed physical therapist, Nitin is also a co-owner of an industry-leading electronic medical records software, In Touch EMR (, which offers scheduling, clinical documentation, billing, practice management and referral generation modules for physical therapists.

From being a penniless immigrant to a licensed physical therapist, who earns his millions mainly through entrepreneurship, in just 15 years, Nitin has shown resilience and hard work actually pays off.

Aug 18, 2017

Summer Tannhauser teaches online entrepreneurs and bloggers how to increase their audience, influence, and revenue through the power of Pinterest and passive income strategies. She believes in creating a “Live More, Work Less” business model by utilizing the powerful combination of Pinterest and blogging strategy to grow your email list, increase traffic, and ultimately create more revenue for your business.

Aug 11, 2017

Since the advent of the commercial internet, Stephen Woessner has collected tens of thousands of data points that have given him the ability to identify what he calls the 8 Money Draining Mistakes. These are the things that literally cause a website to leak serious money…every day. Stephen teaches companies and organizations how to fix them…and how to fix them immediately.

Aug 4, 2017

Felicia J. Slattery lives her life with energy, passion and enthusiasm because she realizes each moment is precious. During Christmas week of 2004, while just 34 weeks pregnant with her second daughter, she contracted a rare and horrifically painful pregnancy-related disease and according to doctors, came within 4 -8 hours of death. As she spent the days, weeks, and months recovering physically, mentally and emotionally from the trauma, she realized her life – and all our lives — are a gift. After more than a year of healing and soul-searching, she decided to put her communication and public speaking talents to use to create a positive impact on the world. As a Mom she wanted a professional career she could run at home to be with her two “angel babies.” Her coaching and consulting business was born in 2006.

Jul 28, 2017

Shaun has a unique story. He had his first son at just 16 years of age and made the life-changing decision to raise him on his own. This choice both inspired and motivated him to become the successful man he is today.

Shaun Buck has been a serial entrepreneur for over 15 years, and currently owns and operates The Newsletter Pro, based out of Boise, Idaho. Although The Newsletter Pro has only been operating for 6 years, Shaun and his 60+ member team have grown the company into the nation’s largest custom print newsletter company—printing and mailing millions of newsletters annually for diverse industries spread across four countries.

In 2015, Shaun and The Newsletter Pro landed at No. 120 on the Inc. 500 Fastest Growing Companies list with a shocking growth rate of 2,975%, and No. 343 in 2016. Shaun is a regular contributor to and has both published his own book, The Ultimate Guide To Newsletters (the second edition of Amazon bestseller, Newsletter Marketing), as well as collaborating with marketing guru, Dan Kennedy, to co-write the No B.S Guide to Maximum Referrals and Customer Retention.

Jul 21, 2017

Ben is the founder of the Client Enrollment Academy where he shows coaches and consultants how to attract quality leads and turn them into client success stories.

Jul 14, 2017

Kyle Martin is the creator of PodHero. After discovering the world of podcasting Kyle’s life changed. He learned about a number of pain points that podcasters and storytellers experience and that inspired the creation of PodHero.

PodHero is a swiss army knife of marketing tools geared towards podcasters that help them build their audience and find success.

Jul 7, 2017

Michelle Shaeffer’s entrepreneurial journey began early in life with experiments in sales from Girl Scout cookies and 4H fundraisers to creating websites for her parents’ friends. It nearly came to a tragic end when she discovered her 6th grade teachers really didn’t like her idea of selling super-tactical test taking strategies and coaching services to other students in the classroom prior to a test. She still maintains the entire class grade could have been lifted with a smarter learning approach but the threat of suspension was quite effective in quieting her down–temporarily.

Her first official business ventures as a teen (which came along with a fancy business license, not-so-fancy tax bill and no threats of suspension) included teaching piano lessons and tutoring students in math, history and science, allowing her to explore our many different learning styles and how to work within them to help students retain information and acquire new skills.

As an adult, free to serve others in ways that help them reach their goals faster and get better results with less stress, Michelle helps entrepreneurs and small business owners discover how simple it can be to get real results from their websites, transforming them from ghost towns into ideal client attracting, lead generating, authority building tools.

Jun 30, 2017

Simon Payne is the founder of LeadPages and Convert Player. LeadPages went from just two other founders and himself to 160 employees worldwide, with over $38 million in venture capital raised and over 50000 active customers.

Simon has left the company and is now challenging himself with his second venture.

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