I have a return guest today. Initially we spoke about optimizing a users website experience to increase conversions – it was so great I had to have him back! Jon MacDonald, Founder of (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. Today I want to take this to the next level and talk about strategies on HOW to convert traffic.
Jon MacDonald is the founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.
As President, Jon has helped lead The Good to become one of Oregon’s top 20 fastest-growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%.
Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO)
We all know the power of community and groups, especially in Facebook, but so many people start a group that fizzles out or just doesn’t bring them the results they were hoping. This is why I’m connecting with Kelly McCausey who instead of harder, discovered better ways to build an income online, and founded Love People + Make Money. Kelly will share her secrets to creating a Facebook Group that folks will not only want to be a part of but that brings results.
Kelly McCausey
Kelly began her business ventures in 2002 as a broke single mom making graphics and creating websites for home-based business owners. Kelly eventually started working smarter instead of harder, discovered better ways to build an income online, and founded Love People + Make Money. Now, she has a six-figure online business running a membership program and hosting live retreats (on the beach!) for female entrepreneurs to help them build up their communities and businesses.
https://createmorecommunity.com/ *get affiliate link from Kelly
We KNOW that Facebook Advertising is key in building a business, to extend our reach, grow our audience and our e-list but so many business owners get frustrated with the amount of money spent, the potential reach and attracting their IDEAL client (which is key). This is why I had to have Social Advertising Expert and CEO of Divine Social, Traci Reuter on my show. We are going to chat about how to get in front of the right people at the right time.
Key Questions Asked
Traci Reuter is the founder/CEO of Divine Social. She’s passionate about supporting businesses in growing their brands through authentic, meaningful social advertising. Traci has an uncanny gift for looking at any business’s mission, vision, and message, and mapping out the right strategy to get their brand in front of the right people at the right time. With 25 years of experience in sales and marketing, Traci knows her stuff when it comes to high-level marketing strategy. Combined with her tactical knowledge of social advertising, Traci can write the recipe for any brand’s success, and she would love to share some of her greatest secrets behind mapping out your own powerful social advertising strategy.
Website: divinesocial.com
LinkedIn: in/tracireuter
Facebook: /TraciReuterSocial
Instagram: @tracireuter
Mini Class - https://divinesocial.com/sbg/
So you create all this content to get more website traffic, but ARE you converting them to your e-list to get the opportunity to nurture and convert? That is a struggle that many entrepreneurs face and don’t have dialed in. This is why I’m chatting with Jon MacDonald, Founder of (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers.
Jon MacDonald is founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.
As President, Jon has helped lead The Good to become one of Oregon's top 20 fastest growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%.
Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO)
https://thegood.com
www.thegood.com/sign-up
Email: jon@thegood.com
Twitter: @thegood
Linkedin: /in/jonnymac/
Resources
For any entrepreneur that wants rapid growth, building and growing a team is key – but man – why does it have to be so hard?! This is why I had to have Mads Singers on my podcast to share effective management practices – the super power you need to scale and grow your business.
Mad’s Story:
Having worked as a management coach for 6+ years, I have coached people in large organizations such as Shell and Coca-Cola and I have worked with entrepreneurs in small companies.
My one main focus remain the same, effective people management – Organization no matter what size is build with awesome people. If you don’t know how to get the most out of your staff, you are missing out big time... and this is why I’m here!
Management isn’t terribly complicated – with my Effective Management Mastery course, you can learn the most important management processes and start becoming a more effective manager and with that start growing and scaling your company.
Walking the walk!
Working in large organization like Xerox & IBM I have had a lot of coaches myself over the last 15 years and one of the things I personally look for in a coach is someone who is walking the walk, hence I’m only spending a max of 20% of my time coaching, the rest of my time goes to manage some of my other businesses:
AristoSourcing – An outsourcing company specializing in helping clients execute repeatable processes.
Client Powerhouse – A Local SEO company, providing SEO services to smaller local companies.
Who out there has said that they get business through word of mouth? A ton of us right? Well today we are going to chat with Bill Bice who has created a new approach to marketing, one that fuses technology and expertise together to deliver marketing-as-a-service for B2B and law firms at scale. He’s going to share how to turn conversations into conversions with word of mouth marketing. Here are some questions I asked.
Bill Bice has always been an entrepreneur, starting his first company at age 14, putting on road races with corporate sponsors. At 18, he started ProLaw Software, the first integrated ERP for law firms. After selling the company to Thomson Reuters, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the Southwest.
One of the core things that Bill has learned in building and investing in companies is that the go-to-market is always the hardest part of growing a business. He got so frustrated in trying to get great marketing for his companies that he decided to tackle the problem. A programmer at heart, Bill founded boomtime, tackling marketing as a technology problem. It turns out that when you follow the data, really good things happen. That’s why boomtime built the world’s first marketing-as-a-service platform: fuse. boomtime’s marketing strategists follow the data: they already know what will work. Instead of reinventing the wheel, boomtime applies proven marketing techniques at scale.
WEBSITE - https://www.boomtime.com/
We KNOW that writing a book is key in creating your authority platform and showcasing yourself as an expert, but for many (including me) it feels like such a big task to get it done. This is why I had to have Mitchell Levy on my show. Not only is he a best selling author of over 60 books BUT he is the AHA Guy with AHAthat.com helping people get their book out with ease.
Global Credibility Expert Mitchell Levy (pronounced Lee Vee) is a TEDx speaker and international best selling author of over 60 books. As The AHA Guy at AHAthat (https://AHAthat.com), he helps to extract the genius from your head in a two hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for twenty-nine years and regularly spends four weeks in Europe with family and friends.
www.MitchellLevy360.com
www.AHAthat.com/author
LinkedIn: Linkedin.com/in/MitchellLevy
Facebook: Facebook.com/HappyAbout
Twitter: Twitter.com/HappyAbout
We all want to make MORE with less stress and overwhelm, so we are in for a treat today chatting with Johnson Emmanuel of Clients Attraction who has created 6 unique multi-million dollar marketing strategies, campaigns, and systems.
Johnson Emmanuel is the founder and head of growth, Clients Attraction.
They help coaches, consultant, and professional services providers consistently attract high paying clients who pay premium fees, exponentially grow their revenue while maintaining higher profit margin using custom marketing.
Johnson has developed 6 unique multi-million dollar marketing strategies, campaigns, and systems.
He’s generated over 100 million dollars in revenue for his clients across the world and He has consulted and advised businesses in 42 countries and in over 100 different industries, teaching over 650,000 people through his seminars, contents, and training’
We all want to create more engagement and increase sale and what better way to do that than create a demonstration online. Greg Dickinson, serial entrepreneur and founder of SaaS company, Omedym, gives software companies a way to capture more early-stage prospects faster, accelerate sales, and reduce costs.
Greg Dickinson, serial entrepreneur and founder of SaaS company, Omedym, started his career in software working as a pre-sales engineer. He loved the speed of the industry and enjoyed delivering product demonstrations of the newest, most innovative software to business buyers. Recently, he began to question why modern companies were giving demos in a way that was virtually identical to how he delivered his first demo in 1997. After he overheard his sons discussing their difficulties finding specific information in the pre-recorded videos of their online college courses, Greg decided that instructional videos and product demonstrations needed to catch up to the modern world.
And so Omedym (which, in reverse, reads "My Demo") and the DemoOnDemand technology was born.
Greg combined search and video technologies, the two most common mechanisms used by today’s software buyers, to develop DemoOnDemand. His clients now provide online demos so their buyers can type a question in the demonstration app and be brought to the correct video queued to the exact frame that answers their question. Greg believes this process is the way of the future. In a world where 85% of buyers who start filling out the ‘request a demo’ form abandon the process, Greg gives software companies a way to capture more early-stage prospects faster, accelerate sales, and reduce costs.
Omedym.com
Whether we sell products or services, have 10 clients or thousands, we all need to give WOW service to keep and grow our client base. Brigham Dickinson, author of Pattern For Excellence, Engage your team to WOW More Customers, and president of Power Selling Pro’s is going to share HOW to create WOW service for your business.
Brigham Dickinson is president of Power Selling Pros and founder of the Power Certification Program, a call handling training program that holds teams accountable to booking calls and creating WOW Experiences over the phone. Brigham started Power Selling Pros when he saw that call handlers needed assistance consistently converting calls to bookings back in 09. As a result, Brigham answered the need and created Power Certification to effect change in our Industry’s call centers in the U.S. Canada and Australia. This program guarantees that contractor call-handling teams will book at least 85% of their calls and WOW more customers. We hold your team accountable with a combination of online training, call- monitoring, regular one-on-one phone based coaching, and in-person training--all supported by our vast library of pre-recorded calls that showcase best practices. The purpose of the Power Certification Program is to partner with contractors and certify their CSRs to deliver a world class customer experience.
Many of us cringe at the word sales. We know it’s important, we likely aren’t good at it and we fear being too salesy. Well that’s going to end after chatting with Sales Strategist Michelle Weinstein who has landed big contracts with the likes of Costco and pitched herself to ABC’s Shark Tank, but more importantly she’ll share with us today how to have empowered sales conversations to skyrocket our top-line revenue.
Michelle Weinstein is a Sales Strategist, Entrepreneur, and Innovator. She has over 20 years of sales experience, selling everything from multi-million dollar homes to Paleo meatballs. Her achievements include raising over $1M dollars for her last company, landing contracts with major retailers such as Costco and The Vitamin Shoppe, and pitching her way onto ABC’s Shark Tank.
She is now the founder of The Pitch Queen, where she helps small business owners and entrepreneurs learn to LOVE selling, make a bigger impact in the world, and skyrocket their top-line revenue.
In your business do you want incremental growth or exponential growth? I would hope you’d say exponential! Brad Sugars, the founder of the global business coaching franchise ActionCOACH ® has written 16 books, and grew Action Coach to be one of the top franchises. In fact, it operates in over 70 countries and has more than 1,000 coaches around the world, coaching 15,000 business every week. We’ll be chatting about his book Pulling Profits Out Of A Hat to show us that we CAN exponentially grow our business.
So many entrepreneurs, including our listeners have membership based programs and thus membership sites, but they aren’t all created equal, so I’m super pumped to be chatting with WP-Tonic Founder, Jonathan Denwood, who’s going to share how to build profitable online courses and membership sites with the flexibility of Wordpress.
Founder of WP-Tonic
WHAT I DO: I help eLearning Entrepreneurs; Business & Health Consultants increase revenue through building profitable online courses using the power and flexibility of WordPress.
WHAT MAKES ME UNIQUE: I run a leading podcast in the WordPress LMS and membership website space and I have over 10 years experience developing and managing WordPress projects with budgets from $5,000 to over $30.000.
WHY IT MATTERS: If you've decided you want to create an online course/membership website so you can scale and add an additional income stream to your existing business, I can help. I support entrepreneurs and organizations to launch LMS websites that are effective, engaging and get the transformation that the students, are looking for.
I help my clients in three main ways:
So you all should know by know that I love podcasting and love systems, so I am pretty darn pumped to be chatting today with podcast consultant, systems strategist, international speaker and podcaster – and good friend Yann Ilunga. He’ll be sharing key podcast systems hosts and guest need to get more exposure, leads and prospects, so let’s set sail.
Welcome aboard Yann
Yann Ilunga is a podcast consultant, systems strategist, international speaker and podcaster. He helps consultants and business owners increase exposure, attract more leads and drive prospects into their pipeline by leveraging podcasting and the implementation of automated systems.
Originally from the Italian-speaking part of Switzerland and polygot who speaks 5 language, Yann is the creator of Forbes dubbed ‘Podcast Community to Join’: The Podcast Mastermind.
Having hosted 4 podcasts over the years, Yann teaches podcasting with a brand new format, experiments and special effects on his latest show, The Podcaster Lab.
https://www.yannilunga.com/community
Other resources:
We know how important Search Engine Optimization but implementing it can be a whole other story. We’ll be chatting with Clapping Dog Media Founder, who his a master at growing organic traffic. We’ll be chatting about how to harness the power of Google and ensure your site is SEO healthy!
Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques, and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg is a passionate cheerleader for businesses. She teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world. When she is not learning the ins and outs of the latest algorithm update, Meg is enjoys playing with her three boys, husband and golden doodle - and company mascot, named Vader.
https://clappingdogmedia.com/seo-made-simple/
2 great tools shared are www.semrush.com and www.kwfinder.com
SEO and digital marketing can feel overwhelming, so why not bring on someone that is featured in Wall Street, Entrepreneur and named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years right? So let’s welcome CEO Of Cardinal Digital Marketing Alex Membrillo. Here's what we covered:
Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi location companies. His work as CEO of Cardinal also recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta, Atlanta Business Chronicle’s 2016 Small Business Person of the Year and Digital Marketer of the Year by Technology Association of Georgia (TAG).
Cardinal has experienced exponential growth under Membrillo’s leadership, being consecutively named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years. Membrillo’s innovative approach to digital marketing has transformed the industry and delivered remarkable results to clients of all sizes and markets. He has been featured in leading national publications including The Business Journals, Entrepreneur, Search Engine Journal, and The Wall Street Journal. He has also served as an expert speaker for conferences including the American Marketing Association, SouthWired, and Vistage Executive Leaders, where he spoke on his unique approach to Millennial Management to over 400 CEOs.
https://www.cardinaldigitalmarketing.com/
Other shared resources:
Moz.com
SEMrush.com
Upwork.com
Online courses are a huge passive income strategy and business growth tool so we are lucky to have joining us Cindy Nicholson, The Course Whisperer to share her best tips!
Cindy Nicholson wants to help you take your online course to the next level. As a former high school teacher and corporate trainer Cindy has spent thousands of hours designing course material. Too often, entrepreneurs get stuck between the inspiring thought leader in their world and translating that vast experience into a profitable online course. Reaching a broader audience and earning passive income eludes them. That’s become the Course Whisperer, Cindy Nicholson’s calling.
Get a FREE Course Outline and other FREE Resources at:
We know the power of podcasting but do you know how to take your podcast from fun and exposure to a converting content marketing strategy? We’ll be chatting with elite podcast producer Kelly Glover of the Talent Squad.
Kelly Glover is the founder of The Talent Squad, a podcast guest booking agency based in New York and Los Angeles. With 18 years working in media, Kelly went from interviewing celebrities on the red carpets in Hollywood, to working as a talent agent in Sydney, to hosting her own syndicated radio show across 22 commercial stations. She is an award-winning podcast producer and heads a team of talent bookers, agents, and producers in representing, packaging, and booking a diverse roster of guest experts and shows.
We are talking money and taxes today – don’t groan – this will save you thousands of dollars! My guest Tax Coach Diane Gardner has saved people over $3M in taxes will share signs that you might be outgrowing your accountant and how to stop overpaying your taxes.
Diane Gardner, Your Tax Coach, is a best-selling author and a Quilly Award recipient. She is also a Certified Tax Coach and an Enrolled Agent.
Diane’s expertise lies in the area of tax planning. Her goal is to make sure successful entrepreneurs across the United States are paying the least amount of income tax they can legally pay. As a tax coach, she offers a FREE tax analysis for those interested in finding out if they are overpaying their income taxes. Her goal is to save taxes one business at a time through the use of pro-active tax planning.
Diane is also a believer in the mastermind and coaching concepts. She leads the "Business Breakthrough Mastermind Group" and offers coaching services to other entrepreneurs.
Get ready for some powerful tips about online hiring with Remote Hiring Expert and Co-Founder and CEO of FreeeUp.com
Nathan Hirsch is a serial entrepreneur and expert in remote hiring and eCommerce. He started his first eCommerce business out of his college dorm room and has sold over $30 million online. He is now the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more. He regularly appears on leading podcasts, such as Entrepreneur on Fire, and speaks at live events about online hiring tactics.
Get a $25 credit by mentioning this podcast!
10 Common Mistakes Outsourcing
https://freeeup.com/10-common-mistakes-of-outsourcing/
The 100 Most Popular Jobs To Outsource To Online Workers
A Beginners Guide To Hire Online Workers With Freeeup
Today’s SEO’d world ranks impressions over legitimacy and it comes down to a number’s game. In order to get the most out of the media’s increasing reach, you have to be newsworthy. Today we are going to learn how to become a media mogul with serial entrepreneur, coach and host of The Swift Kick Show, Timothy Craggette
Timothy D. Craggette is a serial entrepreneur, an educator, and coach for small business entrepreneurship and marketing. He has trained business owners globally through his online coaching and his radio show, "The Swift Kick Show", on WERA 96.7 FM. As a member of the NBEA, he has spoken at the University of Maryland, NIH, FDA, and on stages nationally on the topics of business and health. As a member of the entrepreneurship advisory board for The Yleana Leadership Academy, he serves as an advisor and mentor to teenagers in underserved communities. Timothy is also a 6x award-winning product creator and engineer with over $300,000,000 in sales.
Get ready for some profit building tips as I chat with Carl Gould, leading authority on business who built 3 multimillion dollar businesses by the age of 40! Today he’s going to share tips on how to eliminate your competition.
Welcome aboard Carl
Carl Gould is a worldwide leading authority on business and entrepreneurship. His company, 7 Stage Advisors helps organizations grow to the next level. He is an entrepreneur who built three multi-million dollar businesses by age 40. 7 Stage Advisors, has mentored the launch of over five thousand businesses. He has advised over 100 of the Inc. 500/5000 Fastest-Growing Companies. Some of the companies he’s helped are companies like Walgreens, Walmart, American Idol , USA Olympic Track, IBM, McGraw-Hill and the US Army.
Gould created the farthest-reaching business mentoring organization in the world, and his methodologies are in practice in 35 countries. He has trained, certified or accredited over 7,000 Business Coaches and Mentors since 2002.
Carl has written multiple books on the subject of business strategy, leadership and sustainable growth. He co-authored "Blueprint for Success" with Stephen R. Covey and Ken Blanchard; and his best-selling book, "The 7 Stages of Small Business Success", lays out the formula for HyperGrowth. In 2016, ‘Biz Dev Done Right" became a #1 Best Seller on Amazon. Each week he co-hosts "Quit and Get Rich" on iHeart ® radio; and shares his insights from working with top companies from around the world. Carl’s dynamic and energetic presentation style has made him one of the most sought after speakers internationally. He combines practical and impactful content with real-world experience...no theory here! He engages his audiences and keeps them on the edge of their seat. Gould’s content is original, profound and battle-tested.
For anyone out there you know how important video marketing is, so stand by as we chat with Co-Founder of Animoto an award winning online video maker used by millions today, Jason Hsiao So let’s set sail.
Welcome aboard Jason
Jason is the Chief Video Officer & Co-Founder of Animoto (animoto.com), an award-winning online video maker that makes it easy for anyone to create professional-quality video. Used by millions of consumers, businesses, photographers and educators, Animoto is deeply rooted in the belief that making videos should be simple, cost-effective, and accessible to everyone. Prior to Animoto, Jason served as a television producer for MTV Networks. He hails from Dartmouth College and resides in New York City.
I am super thrilled to be speaking to author, speaker, hypnotic success coach Jason Linett who has hypnotized and helped more than 250,000 people. Today he’ll share how we can achieve a peak performance state of mind to accelerate business growth.
Can a hypnotist really help you grow your business? Jason Linett has hypnotized more than 250,000 people. He used the principles of rapport and modeling to track what top business performers and professional athletes do differently to build his own million-dollar brand.
As a master of the micro-niche, he speaks to groups around the world and offers hypnotic-success-coaching to share how people in business can put his WORK SMART principles and strategies to use.
Rather than just ‘hypnotize’ you to become more successful, he will help you de-hypnotize the misconceptions, fears, doubts, and ineffective strategies that are holding you back.
Jason’s process isn’t magic, the results can be magical.
https://www.instagram.com/jasonlinett/
Now we’ve spoken to some other business owners in the PPC and Facebook Ad space, but what caught my attention on today’s guest Jacob Baadsgaard is that he grew his company, Disruptive Advertising, to over 120 employees and 18M in revenue since 2012. And if that wasn’t impressive enough Jacob is a regular contributor on sites like Forbes, Entrepreneur, Unbounce and KissMetrics. I’m excited to tap into his experience on growing a team to spur business growth and make more of an impact.
Jacob Baadsgaard founded Disruptive Advertising in 2012 and has grown the company to over 120 employees and 18 million dollars in annual revenue with ZERO debt of outside funding. Disruptive Advertising helps businesses advertise profitably on Google and Facebook by leveraging theirsoftware and team of marketers. They have worked with over 1,000 businesses to date and have found that on average 76% of AdWords and Facebook Ad budgets are wasted. While most business leaders focus on personal financial gain, Jacob reinvests a fair amount of his profits back into his employees and the community; donating 10% of his salary to his church every month, spending upwards of $1k a week on snacks for the office, donating monthly to a charity cause his employees choose, and developing employees with no experience into leadership roles within his company that earn six figure salaries.
Jacob is a regular contributor on sites like Forbes, Entrepreneur, SearchEngineLand, MarketingLand,SearchEngineJournal, Unbounce and KissMetrics.
https://www.disruptiveadvertising.com/