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Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle

Entrepreneurs are often starved for time but passionate about moving the needle in their business growth. We want to help entrepreneurs learn powerful strategies about content, online and social media marketing and just great tips and strategies to grow their business and boost success.
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Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle
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May 4, 2018

Today we are chatting with financial expert Todd Tresidder, who raised his net worth from less than zero at age 23 to self-made millionaire 12 years later by "walking the talk" using the same personal finance and investment strategies taught on FinancialMentor.com. Todd will be sharing his ‘scientific’ approach to 7 steps to 7 figures.

Here is what I asked Todd:

  • You say anyone can achieve financial freedom using a scientific wealth building process – that it’s scientific – how?
  • Why do so many fail at creating their wealth?
  • What are the most important financial questions you should ask yourself?
  • You have created this financial freedom puzzle into a step-by-step, paint by numbers process anyone can follow – can you summarize what that looks like?

Todd Tresidder’s background includes getting a B.A. in Economics from the University of California at Davis. Todd is a member of the Economics Honors Society and Deans List and has been a serial entrepreneur since childhood building many businesses and retiring at age 35 from his position as a Hedge Fund Investment Manager responsible for a 20+ million dollar portfolio.

Todd raised his net worth from less than zero at age 23 to self-made millionaire 12 years later by "walking the talk" using the same personal finance and investment strategies taught on this website. Todd reached financial independence at the age of 35 through investing – not marketing – unlike many other financial gurus who made their money through marketing courses and books.

Links to Resources Mentioned
Seven Steps To Seven Figures
https://financialmentor.com/
How Much Money Do I Need To Retire
Step 3 Course

Apr 27, 2018

Today we are chatting with Rob Greenlee who is VP/Head of Partnerships at VoxNest.com and Spreaker.com. 2017 Inductee into the Academy of Podcasters Hall of Fame, and former Content and Business Manager, Podcasts/TV at Microsofts Xbox Live and Zune. He currently hosts the SpreakerLiveShow.com podcast – His rap sheet is long my friend so CLEARLY he knows his stuff when it comes to podcasting. Today I want to focus on analytics and podcast success tips.

  • Podcasting is wildly successful and popular – for someone starting out now – what types of goals should you have going into it?
  • I know that Voxnest helps you track your analytics, along with Spreaker - what analytics should we be looking at?
  • How do you measure the success of your show?
  • What expectations should we set as podcasters?
  • Where should we publish our podcasts – which are the top directories?
  • What is the magic or strategies that will help a show be successful vs flopping and getting no traction.
Apr 13, 2018

Today we are chatting with one of the top 100 productivity experts to follow on Twitter, Nancy Gaines who will share her best productivity tips so you can be more profitable in less time!

Here are the questions we covered!

  • How is NOT being super productive and dialing that in, costing us money?
  • What are some ways, we as entrepreneurs ‘max’ out our revenue capacity?
  • What is holding us back from earning more money in less time?
  • What is your favorite strategy to scale our business?
  • Many entrepreneurs are growing a team but are still doing WAY too much in their biz -how can we battle that?

Nancy Gaines is CEO/Founder of Gain Advantages Inc. and has been advising small businesses and Fortune 100 companies how to increase revenues through proven systems for almost two decades. She is a best-selling author and international keynote speaker. Nancy has been named in the Top 100 Productivity Experts to follow on Twitter and has a global podcast downloaded in over 75 countries. Her passion is compressing the time it takes for entrepreneurs to get profitable because ‘slow and inefficient’ drives her nuts!

http://www.nancygaines.com/
http://www.nancygaines.com/pass

Apr 6, 2018

Today we are chatting with You Tube Ad Expert Jake Larsen with Video Power Marketing a video advertising agency responsible for YouTube ad campaigns that have generated millions of dollars in trackable sales directly related to their video ads. He has a proven track record of getting his clients a 2x, 3x and even 5x return on their ad spend.

Here are some questions we cover:

•Facebook/Instagram ads are the norm – and we all SEE ads on You Tube but it doesn’t seem widely talked about for internet marketers – how come?
•We all know the power of video right now – how does video advertising add another layer?
•Is it for beginners, anyone, someone that has 5000 subscribers?
•Explain what video advertising is and how it works – are there different types of video ad campaigns?
•What should our goals be?
•What ROI should we expect? – how do you measure success?

Jake Larsen is the founder of Video Power Marketing, a video advertising agency that helps people grow their influence and business with YouTube advertising. After Google asked him to be a YouTube Marketing Ambassador, Jake quit his job a month before his first child was born (His wife was a little nervous) to start the agency. They’ve been responsible for YouTube ad campaigns that have generated millions of dollars in trackable sales directly related to their video ads. He has a proven track record of getting his clients a 2x, 3x and even 5x return on their ad spend. (His wife isn’t nervous anymore)

Website Link: http://videopower.com

Mar 30, 2018

Today we are chatting with sales expert, Sales Trainer & Podcast Host Donald Kelly of Sales Evangelist recognized by Entrepreneur Magazine, Huffington Post, Yahoo Finance, South Florida Business Journal and UpStart. We are going to help you boost your sales!

Here are some questions I ask...

  • As entrepreneurs or solopreneurs that don’t necessarily have sales teams – what are the biggest things we are doing wrong – or not doing?
  • What are key areas for successful sales -attract a lead – how to get them to say yes? What strategies need to occur?
  • What is the stages of a sales cycle?
  • What goals should we have and what are some tips to achieve them?
  • Why do many of us suck so bad at closing sales Donald? Is there some mindset issues in there? How can we get over that?


www.salesevangelist.com/sailing
Sales Evangelizers Facebook Group https://www.facebook.com/groups/448729615281826/

Mar 16, 2018

Today we are chatting with Nicole Holland who is recognized internationally as the authority on "Podcast Guesting", and named in the Huffington Post as one of "50 Must-Follow Women Entrepreneurs in 2017 – so naturally we are going to dive into how to get ‘guest ready’.

Here is what we cover!

•"Podcast Guesting" is getting a lot of buzz these days. Why do you think that is?
•Why is podcast guesting the most effective way to grow your brand & business in your opinion?
•When is the right time to start appearing on podcasts – how do you know if you are ready?
•Do I need to have something to sell before I go on a podcast?
•Share your top tips on how to be a great guest?
•How can we best leverage the interview to showcase our expertise and get more leads?

Recognized internationally as the authority on "Podcast Guesting", Nicole Holland is also known as a Catalyst who generates creative, out-of-the-box solutions for her clients, colleagues, and friends. Named in the Huffington Post as one of "50 Must-Follow Women Entrepreneurs in 2017", rated "New & Noteworthy" by iTunes, and featured in trending publications such as Forbes, Entrepreneur Magazine, and the Huffington Post, Nicole regularly shares her expertise on podcasts, through virtual summits and courses, and from stages across North America. Using a high-touch, client-centric service delivery model, Nicole helps leading-edge thought leaders, authors, and entrepreneurs strategically increase their visibility, likeability, and credibility in a way that works uniquely well for them.

http://bbrshow.com
https://interviewsthatconvert.com/
https://interviewsthatconvert.com/podcast

Mar 9, 2018

We are chatting with Tanya Connor-Green who has been coaching female entrepreneurs who are struggling to make money in their business since 2015 and she’s going to share how to charge for your services to move the needle!

So Let’s set sail

  • What are the biggest mistakes we do as entrepreneurs when it comes to pricing our products and services?
  • Why do we struggle with knowing what to charge?
  • You coach people around Money Mindset – what does that mean?
  • What can we do to improve our money mindset?
  • What can we do to boost our profits and charge more?
  • *do not have to work harder – you can work less and make more – many of us don’t believe that.

Hyper link the title of the free 'thing'. 
https://wholeheartedbusinesscoach.clickfunnels.com/optin12540442

Mar 2, 2018

In your book THINK LIKE AN ENTREPRENEUR: TRANSFORMING YOUR CAREER AND TAKING CHARGE OF YOUR LIFE, you say that business and mindset is connected -explain that.


So many transition from the 9-5 to entrepreneurialship - How is the mindset or ‘thinking’ like an entrepreneur different?


In your book you cover Intuition, Creativity, Taking Risks, Decisions, Taking Action and staying motivated.


What is ONE tip you can share on how to make better decisions?
What can we do to take more action on a regular basis?
As an entrepreneur can you share one tip on how to stay motivated?

Deborah A. Bailey is a writer, coach and creative entrepreneur. She offers book coaching to small business owners to help them to publish books to promote their businesses, and "Soul of an Entrepreneur" life coaching for people experiencing business and life transitions. Deborah is a published author of fiction and non-fiction books including,"Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life."

She's the creator and host of the Women Entrepreneurs Radio podcast where she has weekly conversations with thought leaders and industry innovators. Her bylines have appeared in Dailyworth.com, More.com, Working World Magazine and CNN.com. She's been a guest on Good Day Street Talk on Channel 5 in NYC, ABC6 TV and WFMZ TV as an expert in career transitions and reinvention, and she provides online trainings for entrepreneurs and authors.

Feb 16, 2018

Today we are chatting with best selling author, speaker, entrepreneur and long distance investor Billy Keels and pro at growing your money the smart way through real estate investing. 

Questions we cover: 

  • How in the span of 18 months did you produce nearly 5 figures in monthly revenue?
  • How can other entrepreneurs go from underperforming IRA's to creating such passive income easily and why is real estate investing a great option for entrepreneurs?
  • How does investing long distance work? I didn't realize you could invest in real estate that is not in your 'home town'.
  • What is the biggest mistake that many investors make?

growyourmoneythesmartway.com
keeponcashflow.com
bit.ly/speakwithbilly

Feb 9, 2018

Today we are chatting with Craig Cody CPA, certified tax coach, & author of Secrets of a Tax Free Life. He’s going to share the biggest tax mistakes that business owners make!

What is the biggest mistake you see small business owners making regarding taxes?
What are the 10 most expensive tax mistakes that cost business owners thousands?
What is proactive tax planning and how can it minimize your taxes?
How often should a business owner communicate with his/her CPA and why is it so important?

https://craigcodyandcompany.com/
http://craigcodyandcompany.com/smooth/ for a FREE book 10 Most xpensive Tax Mistakes that Cost Business Owner's Thousands

Feb 2, 2018

Today we are chatting with Jimena Cortes published author, international speaker and entrepreneur, who is the founder of Wizard Media, and expert in generating high value leads on LinkedIn.

Questions we cover:
•You help businesses get more clients using LinkedIn, Google and strategic sales processes. Your clients on average get an ROI of 300% or more on their marketing campaigns. Killer! Why is LinkedIn a key platform for success?
•Is LinkedIn built for more corporate industries or is that a myth and why?
•What are TWO key things that entrepreneurs SHOULD do in LinkedIn to generate more leads?
•What strategy can we apply today that will help with our sales conversions in LinkedIn
•What insights does LinkedIn supply that we should be watching and using to tweak our message/strategies?
*What is Sales Navigator and how can that help with our sales?

www.wizardmedia.net
http://www.jimenacortes.com

Jan 26, 2018

Today we are chatting with serial entrepreneur, author and Creator of Recurring Revenue Revolution, & co-founder of JV Insider Circle Milana Leshinsky. She’s going to share how to use simplicity as a growth strategy. 

I ask her these questions:

  • What is simplicity entrepreneurship and what does it mean?
  • Who should pay attention to simplicity entrepreneurship?
  • How do you know if you need simplification?
  • You talk about simplicity as a growth strategy – how can simplicity help you grow your business?
  • How do you move towards simplicity in your business? Share some tips that someone can implement today.
Jan 12, 2018

Today author and serial entrepreneur, Summer Felix-Mulder is going to share how whiteboard videos, with her company The Draw Shop, have helped corporations with training and business owners attract more clients.

  • Explain what animated whiteboard videos are.
  • What applications have business owners and clients like LinkedIn, Tim Ferris, Tony Robbins used them for?
  • Why do they work so well?
  • What should your animated videos be about and what should the goal be?
  • How long should they be?
  • I’d love for you to share some do’s and don'ts tips.
Dec 29, 2017

On this episode we hear some killer strategies from LinkedIn Ads pro, AJ Wilcox, founder of B2Linked.com, a LinkedIn Ads-specific agency, and official LinkedIn partner that manages among the world’s most sophisticated accounts worldwide. 

Here are some questions I asked AJ

  • There are a few ways to advertise with LinkedIn- can you give us a summary of what they are?
  • How do you know which is best for you?
  • Sponsored InMail has become quite popular and is being used more and more - what are some do's and don'ts when looking to invest in this advertising?
  • What are realistic expectations when launching an InMail ad?
  • Is it something any entrepreneur can do, or is it quite involved like Facebook Ads?

We also touch upon retargeting, look-a-like audiences, the pro's and con's of different advertising methods. If you are looking to start advertising in LinkedIn do not miss this episode!

Dec 22, 2017

Dan Moyle is the Chief Marketing Officer at Interview Valet where he sets the marketing strategy for the business in addition to working directly with clients. Dan talks about interview marketing and what you need to do to have successful interview based podcast.

Main Questions Asked:

  • What do you mean by interruptive advertising?
  • What is inbound marketing?
  • What is podcast interview marketing?
  • What kinds of goals should you have when you start your podcast?
  • What are the do’s and don’ts of podcast marketing?
  • What makes a good guest?
  • What should you do once the podcast goes live?
  • Do you have any tips for Instagram?
  • Are there any other directories we should be syndicating to?

Key Lessons Learned:

Marketing

  • People are tired of being interrupted in their life with advertising they don’t ask to see, but that seems to be most common way of getting attention in the market today.
  • Inbound marketing includes content marketing but it can include other aspects.
  • Convert. Delight.
  • Most of the people we do business with are people we know, like, and trust. Inbound marketing is really all about relationships.
  • Podcast interview marketing is the newest tool in the marketing toolbox alongside social media, paid ads, and content marketing. It’s about telling your story and sharing value with the audience.

Podcasting

  • When starting out, your goal should be to figure out your goals in the first place and then define your buyer persona.
  • Most people who start a podcast don’t carry it through. Podcasting is a long term marketing strategy.
  • It’s almost a selfish act, you get to ask the questions you always wanted to know from someone who may not have the time to speak to you one on one.
  • If you are a guest on someone’s podcast, treat it like a full fledged media appearance.
  • As a guest, invest in quality equipment, show up early, and help promote the show afterwards. Don’t worry about stumbling on your words, a podcast is meant to be an authentic conversation.
  • A good guest is prepared and professional, being a good story teller is helpful too.
  • Be conversational but focus on the interview itself.
  • Having a one-sheet is a great way to advertise yourself as an interview guest. It includes the bio and possible interview topics. People are busy so don’t bombard them with your pitch.
  • Send the listeners back to a specific page at the end of the interview and then promote the show once you’re done.
  • Your podcast has to have a home base. You should have a website where you own and control the content.
  • Show notes are great but transcribing is also another way to leverage your audio content.
  • Focus on the main directories like iTunes and Stitcher.

Interview Valet

  • Dan’s company essentially a media agency that helps their clients get on relevant podcasts to spread their message.
  • They focus on the business, faith, and health and wellness niches.

Final Tips

  • Be helpful, servant leadership should be your focus when coming onto someone’s podcast.
  • Be prepared, be courteous, and offer value to the audience. Don’t forget to promote, promote, promote!

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Audiogram

Interviewvalet.com/sailing

Dec 15, 2017

Nick Loper is the Chief Side Hustler at Side Hustle Nation and has been exploring non-job income opportunities and supporting an amazing community of aspiring and part-time entrepreneurs seeking to add a little more financial freedom and security to their lives.

He is also the host of the top-rated Side Hustle Show podcast.

Main Questions Asked:

  • What is Side Hustle Nation and what does it mean?
  • What was your main goal?
  • What made you start your podcast?
  • What is the Listener Pyramid?
  • What are some of the biggest mistakes you’ve seen?
  • What are some great ways to convert listeners to subscribers/raving fans?

Key Lessons Learned:

Side Hustle

  • A side hustle is a job or gig that you can do outside of your day job to make some extra money.
  • Nick was always looking for the chance to diversify his income. After running a footwear comparison shopping site, Nick did some soul searching and thought about what he wanted to be known for which is where the idea for the Side Hustle brand came from.
  • “Because your 9 to 5 makes you a living, but your 5 to 9 makes you alive.”
  • Nick never wanted to climb the corporate ladder, so after three years of working nights and weekends, Side Hustle Nation became Nick’s full time focus.
  • One of the toughest parts of being a solo entrepreneur is that if something is sitting on your to do list for a long time, no one else is going to motivate you to get it done.

Podcasting

  • Nick originally started his podcast from peer pressure. He missed the boat on Youtube and video marketing but iTunes was seen as the future.
  • He started off with very inexpensive equipment and free tutorials to figure out the process.
  • Nick’s podcast grew slowly and wasn’t an overnight viral success. He began by reaching out to his friends and family to download, listen, and leave reviews. You have to give it an initial push.
  • Once you get going, the algorithm takes over and makes it easier for people to find you.
  • Everyone starts from scratch and there’s value in every episode.
  • You have to keep the listener in mind when titling your episodes. What’s in it for them? When creating content, ask yourself what the hook is.
  • Make your podcast too good not to share.
  • A content upgrade strategy where you offer something extra to listeners is a good way to convert them to your email list. Nick realized that treating the podcast as a content marketing channel and not a business in itself was the mindset change he needed to make.
  • Consistency and results are the two main components of a great podcast. If you can deliver that, you will create raving fans.
  • Using the same language in your podcast is a way to create a rhythm that your listeners will respond to.
  • Don’t start a business around a passion, start around a skill and it will turn into a passion.

Listener Pyramid

  • The base of the pyramid is strangers, people who have never heard of you.
  • Listeners are the second tier, people who listen to your show at least once.
  • Above that, you have subscribers and fans. Subscribers consume your content regularly and fans are your advocates.
  • Even without an email list, you probably have a list of contacts and people you have interacted with online that can get you started.
  • Getting people who have never listened to a podcast before is probably the biggest hurdle to overcome. The most overlooked tactic of podcast marketing is word of mouth.

Final Tips

  • Your friends and family are the first step in growing your podcast. Once you get the ball rolling, you just have to stay consistent, keep delivering value, and keep the momentum going.
  • Check out Side Hustle Nation to get inspired and begin your journey to financial freedom.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

SideHustleNation.com

Side Hustle Podcast Show

Dec 8, 2017

Baird Hall is a tech entrepreneur and digital marketer, and the Founder of Wavve. He leads all sales, marketing, and support efforts for the Wavve team. Prior to founding Wavve, he did co-found a social media startup and was an early team member at 500 startup company. Baird and Lyndsay discuss what Wavve is and how you can use it so your podcast can reach more people.

Main Questions Asked:

  • What is Wavve?
  • How do you find the right clip to share?
  • How tech savvy do you have to be to use Wavve?
  • Has anyone used Wavve for other applications?
  • Are there any mistakes you see that we shouldn’t do?
  • Do you have any Instagram tips?

Key Lessons Learned:

Podcasting And Video

  • Podcasting is an incredible way to build relationships with prospects and customers. It’s the only way to have an authentic conversation without actually talking to someone.
  • Tech is making growing an audience with podcast easier than ever.
  • Wavve was originally an internal marketing tool developed for Baird’s previous startup. They realized that there is no great way to put long form audio content onto social media.
  • Think about the kind of people in your niche and try to anticipate where they spend their time and what kinds of content they are interested so you can grab their attention. Focus on the platform that gets you the best results.
  • Use the analytics the social platforms provide to understand where you should be spending your time.
  • Give your prospect a reason to listen to what you are creating. Answer the question of why someone should listen and how they can listen.
  • If you have a website, you should push people to your site but it depends on your goals for your content. Avoid using your Libsyn link.
  • Posting on Instagram at the same times each day consistently will get you the best engagement rates. If you don’t include hashtages
  • Promote your old episodes. Podcasts are evergreen content. Try different approaches and keywords and see how you can increase the reach of your past episodes.
  • People go to social media to be entertained and get away from work. Use your authentic voice, be yourself, and create an emotional connection with your audience.

Wavve

  • Wavve is an app that takes long form audio and turns it into short video clips that includes images, waveforms, and text. You can put it anywhere that supports video.
  • Generally the clip you choose should be between 30 seconds and 2 minutes. You want to pick a clip that really stands out and if possible, leaves the listener hanging and wanting to listen to whole thing.
  • Some users get creative and use Wavve to put out a quick summary of the episode instead of a quote from the episode itself.
  • If you are tech savvy enough to create a podcast, you will have no problem using Wavve.
  • Stories on Instagram, Snapchat, and Instagram are where many users are starting to spend their time. Wavve allows you to change the format of the video depending on the platform you are focusing on.
  • Wavve templates allow you to match your branding. You can customize the position of the images and text.
  • Authors and musicians are using the app to put out snippets of their content on social media. There are so many benefits of putting out video content on social media, but not everyone is comfortable in front of a camera.
  • Anytime you can get your voice in front of someone, you will have much more impact that just using text or a blog post. Viewers are seeing the same time of posts over and over again. If you can create something that stands out, you are much more likely to succeed.
  • When you boost a video post like one created with Wavve, you get a lot more bang for your buck.
  • Make sure your design is clear and accomplishes your goals for what you want the listener to do.

Final Tips

  • Check out Wavve for your podcast and reach out to Baird and the team, they’ll be happy to help you get started.
  • Don’t forget to be yourself! Your listeners want to connect with a real person so be authentic and honest and start building a real relationship with them.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Wavve.co

iqta.gs

Wavve on Instagram

Dec 1, 2017

Todd Tresidder’s background includes getting a B.A. in Economics from University of California at Davis. Todd is a member of the Economics Honors Society and Deans List and has been a serial entrepreneur since childhood building many businesses and retiring at age 35 from his position as a Hedge Fund Investment Manager responsible for a 20+ million dollar portfolio.

Todd raised his net worth from less than zero at age 23 to self-made millionaire 12 years later by “walking the talk” using the same personal finance and investment strategies taught on this web site. Todd reached financial independence at the age 35 through investing – not marketing – unlike many other financial gurus who made their money through marketing courses and books.

Main Questions Asked:

  • How much money do we need to retire?
  • Is there a point where it’s too late?
  • What does financial coaching mean?

Key Lessons Learned:

Retirement Planning

  • The default age for retirement has always been 65 but that’s beginning to change.
  • Life spans are getting longer and the length of time people are retired is expanding. This means it takes way more money to support the additional years of retirement and financial independence doesn’t mean the same thing it used too.
  • The new retirement involves having a career in the early stages and accumulating the capital you need for later on. The later stages in your life are focused on fulfillment.
  • Most people think of retirement as a box where you save money for the first 65 years of your life and then you don’t do anything until the day you die, but that’s not the way life goes. They also tend to rely on their financial planner to create the wealth they need to survive when they retire.
  • There are only three asset classes that you can viable for retirement planning and financial independence: Business entrepreneurship, direct ownership of real estate, and owning conventional paper assets. All three are acceptable, they just have different characteristics that have to match up to your needs.
  • Financial planners will always try to sell you the conventional paper assets path but it’s not your only option.
  • If you have a website, you should push people to your site but it depends on your goals for your content. Avoid using your Libsyn link.
  • The advanced planning framework uses a different set of mathematics where you use other asset classes to build wealth.
  • It’s never too late to start planning for retirement, you just need to have different strategies for different ages and skill sets.
  • Almost everybody has the assumption that paper assets are the only real way to reach financial independence, they’re missing the framework they need to understand their other options.
  • Everyone has a conflict of interest on your money except you. That’s why traditional financial plans don’t include non-traditional financial assets. You can delegate authority over your financial assets, but you can never delegate responsibility.
  • You don’t have to do everything yourself, you just need the knowledge to make good decisions.
  • Wealth is math, if you don’t put it to work for you it will work against you.
  • Technology has made a number of business models possible that couldn’t have existed only 5 years ago.
  • Todd was a pioneer of financial coaching in the early days of the internet. A financial coach is an educator, the goal is to make you independent of your relationship with the coach. Once you learn something and act on it, it starts to become ingrained.

Final Tips

  • The secret to financial planning is that there is no secret. You just need the knowledge to make good decisions about your wealth.
  • It’s never too late to get started planning your retirement and trying to achieve financial independence!

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Seven Steps To Seven Figures

https://financialmentor.com/

How Much Money Do I Need To Retire

Step 3 Course

Nov 17, 2017

Scott Whitaker is an author and membership business guru. In this episode you will learn why people will quit your membership program and what you can do to keep them. He is the author of “Why People Quit Your Membership Program & What You Can Do About It” and an online course “Seven Systems of a Growing Membership Business.”

Scott has led membership organizations in both non-profit and for profit companies since 1997. He’s noted for having built the largest for profit coaching network for pastors of churches; growing from just 72 pastors a year to over 3,000 pastors a year.

Main Questions Asked:

  • What are some of the reasons people cancel?

Key Lessons Learned:

Membership Retention

  • The major reasons people cancel a membership include:
    • The cost being too much, many people impulse purchase a membership without understanding the value it provides.
    • They’re too busy. Your members will never really tell you the real reason they’re quitting. Being “busy” is a socially acceptable way for them to opt out.
    • “I’m not getting anything out of it.” You are not responsible to make sure your members make use of their membership, you have to show them how to use it properly.
    • “I’m getting too much.” Membership overwhelm is a real thing, some people get intimidated by too much information too fast.
    • “I found something else.” Never put your competitors down. How can you add value to what you are currently giving your customer. Make them an offer to keep them and make them feel like you value them.
  • Many membership business owners don’t know why their members quit.
  • If you really believe in your membership, you are doing your customer a disservice by not trying to keep and help them.
  • Get rid of the button that makes it easy to cancel a customer’s account. Make it clear, but make sure they need to speak to someone first.

Rescuing A Quitter

  • Never process a cancellation without a conversation.
  • Recognize that every member matters. A member that wants to quit deserves your attention.
  • Always have a pre call plan and script. Know their name, business, location, how long they’ve been a member, their lifetime value, and why they matter to you. Have a conversation about their engagement and avoid putting them on the defensive.
  • Never have a conversation without an offer. Always have a good/better/best offer that you can make to keep them. If people don’t know their options, they have no reason not to cancel. Always include a deadline.
  • Get to the heart of the matter. Try to discover the true reason someone is quitting. People join a membership with their heart and the quit with their head. Use the three words: feel/felt/found and help the person solve whatever their issue is. It’s difficult to say no to someone who is honestly trying to help you.
  • Always follow up. Send them an email and recap the conversation. If they didn’t take your offer, tell them what they will no longer have access to.
  • Build a reactivation campaign. Your former member’s circumstances will change. Check in with them and make the offer again. Use different forms of media to start the conversation again.
  • Leave an open door. Your members should always feel welcome to come back.
  • Implement systems that keep people from quitting. A system is anything that saves you stress, time, energy, and money.
  • Constantly grow yourself and stretch your abilities. Growing businesses are lead by growing leaders.

Final Tips

  • Check out Scott’s website and his course if you are serious about growing your membership business.
  • Never tell your members that they are quitting your membership, nobody likes to be called a quitter.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

http://Whypeoplequit.com

https://scottwhitakerconsulting.com

 

Nov 3, 2017

Hani Mourra is a dad, softwarepreneur, and the founder of the Repurpose.io, a software designed to help content creators automatically publish their Podcasts and Facebook Lives to all major media platforms and grow their audience faster. He’s also the CEO and founder of Simple Podcast Press Plugin, a company that specializes in online software for content creators.

Main Questions Asked:

  • What is Repurpose.io and how does it help content creators?
  • Are content creators nervous about repurposing content?
  • What does Simple Podcast Press do?
  • What are some mistakes that podcasters do?
  • How difficult is it to get started with Simple Podcast Press?

Key Lessons Learned:

Repurpose.io

  • Repurpose is software that is meant to automate the creation of content in different formats and publishing it to a variety of platforms.
  • You can create one piece of content like a Facebook Live and then create a set of rules that upload the video to YouTube, convert the video to audio and then upload it to Libsyn so you can use it as a podcast.
  • Content creators are cautious about reusing their content but people consume content in different ways. People have different learning styles and having your content in a variety of formats is a good way to reach a larger audience.
  • Repurpose doesn’t ask you to change your workflow, it takes over after you hit the publish button and does everything automatically.
  • Repurpose also comes with templates for when you are converting audio to video, that makes uploading a podcast to YouTube easy. It also adds a Call To Action link in the first two lines of the description so it’s always visible when the episode is viewed on YouTube.

Simple Podcast Press

  • Simple Podcast Press started out as a tool that focused on automating publishing your podcast onto your WordPress site.
  • The focus later became the player itself and the buttons that encourage the user to take action. It’s customizable for whatever platforms and actions you need and also encourages the listener to opt in to your email list.
  • It also has an option for custom buttons that allow you to give away custom content that is specific to that episode.
  • Another great feature is the clickable timestamps, they make it very easy for the listener to zero in on exactly what they want and creates a better listener experience.
  • When it comes to the opt in box, it’s important to offer something that is short, actionable, and valuable.

Podcasting

  • Many podcasters edit too much, focus more on the content than the presentation of the episode.
  • Ask for feedback and provide the content that your listeners are asking for.
  • Email the segment of your list that opted in for the content that makes sense to them, don’t blast your whole list if it’s a topic that doesn’t interest them.
  • Recycle your episodes with tools like MeetEdgar and Social Jukebox.
  • Send people to your site to listen, don’t send them a link to the mp3.
  • Don’t neglect Facebook, Facebook videos often have more views than the same video on YouTube.
  • Podcasting is not usually the core of your business, you should focus on creating good content without spending hours on manually posting it on various platforms.

Simple Video Press

  • Simple Video Press is a WordPress plugin that brings in all your YouTube videos and creates blog posts for each video. It also incorporates the comments on the video automatically.
  • Simple Social Press does essentially the same thing but for Facebook Live videos.

Final Tips

  • If you are a content creator, save yourself some time by using the suite of tools that Hani has built.
  • Don’t be afraid to repurpose and recycle your content in different formats.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Repurpose.io

Simple Podcast Press

Simple Video Press

Simple Social Press

Hani Mourra on Facebook

Oct 20, 2017

Sandra Rea is the founder of The Bathrobe Investor as well as a writer, content creator, digital marketing expert, and real estate investor. She specializes in the change and use of short term rental properties and has two sides to her professional life.

She is launching a new program as part of the Catapult Crew all about building funnels and digital marketing.

Main Questions Asked:

  • What is a copywriter?
  • What should people look for in a copywriter?
  • What is a ghostwriter and what does that entail?
  • Where did Bathrobe Investor come from?
  • How do you write in different voices and niches?

Key Lessons Learned:

Copywriting

  • There is a major difference between someone that has been writing for many years and an amatuer writing copy.
  • Copywriting is a style of writing that focuses on convincing the reader to take an action specifically by resonating with the reader.
  • You have to understand the psychology of the target that the copy is being written for.
  • SEO is part of the process, but it’s normally very subtle. Good content is what matters most when it comes to SEO.
  • Finding the right copywriter for you is a matter of knowing what skills you need. Some copywriters focus on ghostwriting and some have other marketing skills that make them more expensive to hire. It depends on your goals and targets.
  • Research is a major part of a copywriter’s job, that’s how they understand the target and the voice they need to write in.

Ghost Writing

  • A ghostwriter is someone who writes in someone else’s voice to create content in their name.
  • Many of the books on store shelves have been written by ghostwriters who have interviewed the “author” and then created the content of the book through that process.
  • Not everyone is skilled at writing and hiring a ghostwriter can be a great resource for you to create the book you’ve always wanted.
  • Having a book is a great way for entrepreneurs to market themselves and their businesses. It increases the value of your brand and your customer’s perception of your business.

Investing

  • After learning the skills around real estate investing and writing in that niche, Sandra started to implement the knowledge she was writing about to invest in real estate herself.
  • Everyone has the same number of hours in the day, entrepreneurs just have to put their head down and do the work whether they want to or not.
  • Building a team that shores up your weaknesses is a good idea and allows you to focus on where your strengths are.

Final Tips

  • Entrepreneurs need to keep learning, we are never truly satisfied with what we know.
  • If writing's not your thing, do yourself a favour and hire a copywriter.
  • Don’t underestimate the power of being a published author and what a book can do for your business and brand.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

www.launchit.online

 

Oct 13, 2017

Phil Singleton is a self-described “SEO grunt” obsessed with tweaking websites for search engine optimization and functional performance. He is a Duct Tape Marketing Certified Consultant and holds a B.S. in Finance from Fairfield University, as well as an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona.

Phil is a co-author of the award-winning, Amazon best-seller The Small Business Owner’s Guide To Local Lead Generation and author of the Amazon best-seller How To Hire A Web Designer: And Not Get Burned By Another Agency.

In addition to providing inbound marketing consulting services to companies across the United States, Phil provides custom SEO-friendly websites under the brand Kansas City Web Design® at KCWebDesigner.com and online marketing and search engine optimization services under the brand Kansas City SEO® at KCSeoPro.com.

Phil is an active blogger, and his content has been featured at Duct Tape Marketing, Freshbooks, SEMRush.com, Ahrefs.com, AdvancedWebRanking.com, WebDesignerDepot.com, and many local Kansas City and Midwest regional print publications and media sites.

Oct 9, 2017

Scott Whitaker is an author and membership business guru. You will learn in depth, the seven systems of growing a membership site business. He is the author of “Why People Quit Your Membership Program & What You Can Do About It” and an online course “Seven Systems of a Growing Membership Business.”

Scott has led membership organizations in both non-profit and for profit companies since 1997. He’s noted for having built the largest for profit coaching network for pastors of churches; growing from just 72 pastors a year to over 3,000 pastors a year.

Main Questions Asked:

  • What got you into the membership site business?
  • What are the main benefits of offering a membership program?
  • What are the Seven Systems?

Key Lessons Learned:

Membership Business

  • After building up the network for pastors, Scott learned a number of lessons that apply to nearly every kind of business. Almost every business owner should become an expert in the idea of membership.
  • A membership business is a model that works in many different industries including coaching, real estate, travel, and more.
  • A membership program is unique because your customers are giving you the authority to reinvest into them as members of your community.
  • A membership program creates an affinity relationship between the members themselves and not just the content creator.

Growing Your Membership Business

  • A system is not just software, it’s anything that saves you stress, time, energy, and money.
  • If you find yourself losing money or wasting time, you have to look at the systems you have in place and improve them.
  • There a seven systems that exist in every membership business:
    • Content - Everything that you provide, broken down into categories and put onto a content calendar.
    • Assimilation - How you take someone who has just become a member and get them to the point where they feel like they own the membership. What do you want your members to believe, achieve, and receive?
    • Marketing - You should have your market, message, and media match and you have to constantly reevaluate what’s working. Look at the source of your leads and whether or not they are high quality over the long term.
    • Retention - There are two key words when it comes to retention, results and relationship. You need to have both aspects in your want your members to stick around. There should be a pain of disconnect, which is ultimately tied to the results and the relationship.
    • Ascension - You should have at least three levels to your membership business. There will always be someone who wants the highest level of service. You want to maximize and leverage the different levels. Multiple levels also allow a member to descend instead of cancel.
    • Strategy - A process for constant improvement and optimization of all your key metrics.
    • Leadership - A business can’t grow beyond the abilities of its leader. What are you learning and applying that will help your membership business grow?
  • Thinking about your membership business, what system or area of your membership business are you most concerned about?

Final Tips

  • Check out Scott’s website and his course if you are serious about growing your membership business.
  • Make learning a priority, your business will now grow beyond what you are capable of so you have to grow too!

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

http://Whypeoplequit.com

https://scottwhitakerconsulting.com

 

Oct 6, 2017

Peter Lisoskie is the founding partner of Chatbot Nation as well as the CEO of InViral Business Incubator. He helps companies deploy chatbots for leads, sales, ecommerce, and customer service. His technology helps foster a more humanized experience between brands and people.

Main Questions Asked:

  • What is a chatbot?
  • What are some applications for a chatbot?
  • What types of businesses are chatbots suitable for?
  • What kind of feedback are you getting from people who are using chatbots?

Key Lessons Learned:

Chatbots

  • Chatbots are essentially software programs that simulate human conversation.
  • Relationship Experience Technology is the future of communication where we create emotional interactive experiences within the technology itself.
  • All new technologies face an initial backlash but eventually reach equilibrium.
  • Chatbots are superior to every other form of marketing because it’s instant and consumer driven.
  • Every interaction with a chatbot can be used to tag the conversation and keep track of the unique individuals.
  • Peter believes that chatbots will be the end of email. The average US American gets 121 emails a day, chatbots are how you get above the noise.
  • Your existing marketing efforts can put people into your chatbot which allows you to develop the lead with an autoresponder sequence. Be careful not to overwhelm a person by spamming them with messages.
  • The open rates and click through rates of chatbots is currently extremely high.
  • Facebook Messenger isn’t the only platform where chatbots can be found, they can be found on websites and other chat apps too.
  • Chatbots are good options for both large, established businesses as well as the solopreneur.
  • The character embodies the brand.
  • If you’re just using chatbots for text communication, you’re missing out on an opportunity. Injecting humour into your message is a great way to make the interactive experience more memorable.

Use Cases

  • Chatbots can be used as a funnel facilitator that keeps leads moving through the various stages of the funnel.
  • The interactive character of the chatbot can also be used as an accountability partner to keep the user on track.
  • Messenger codes can allow the consumer to scan the code and have an interactive educational experience around their product.

Final Tips

  • If you want to rise above the noise, you have to do something different.
  • Interactive experiences are the future of marketing communication. Chatbots are going to change the way businesses and brands communicate.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

www.Slapshotstudio.com/chatbots

www.chatbotnation.co

Sep 29, 2017

Chris Spurvey is the author of It’s Time to Sell: Cultivating the Sales Mindset. After consciously choosing the sales profession as a means to create a better life for his family. Chris realized that negative images of sales were holding him back. By shifting his mind-set, Chris was able to transform his “inner game” and use his innate values and talents to become a top sales professional.

Chris joined a boutique IT consulting firm in 2006 and spearheaded its growth to the point it was acquired by KPMG Canada in 2013, where he now serves as the VP of Business Development for Atlantic Canada.

He has delivered talks throughout North America on cultivating the sales mindset.

Main Questions Asked:

  • What do you consider the characteristics of a good salesperson?
  • Where does the sales mind-set come in?
  • What do you consider social selling?
  • What do you attribute your success to in LinkedIn?

Key Lessons Learned:

Sales

  • Sales has changed, social media and the ability to educate ourselves has made selling different in the modern day.
  • A salesperson used to have to be highly manipulative since it was a very competitive environment. The psyche of the buyer has changed, they have more defenses in place against that kind of sales process. Being authentic and caring about the customer is more effective today.
  • Sales are the means to acquire the skills of the entrepreneur.
  • Many people struggle because of their preconceived notions of what selling means.
  • Sales is about being of service, problem solving, and finding ways to bring people your true value. When you change your mindset around sales it will feel much more natural for you.
  • Social selling is the way people are educating themselves via the web and the signals they are giving off. It’s about looking through the eyes of the buyer and connecting personally. If you want to grow your business you have to focus on those platforms as a strategist with intention. Stick with the platform that works best for you.

Mindset

  • There are only two major ways to change, either something emotionally impactive or forced repetition and adjusting what you see on the “screen of your mind”.
  • Chris formulated a motto that allowed him to focus on the energy of progress instead of just the numbers. He celebrated the small wins and focused on building relationships and the progress.
  • Changing your mindset can bring your life more happiness at the same time as make your sales process easier.
  • Now matter what stage your life is in, there is always a box around you determined by your mindset and perceptions.

LinkedIn

  • After creating his profile as a place to put his resume, Chris realized that LinkedIn was a great multiplier effect. He used LinkedIn as a way to network with other IT consultants after learning about them personally.
  • Later on, LinkedIn became a publishing platform for Chris and allowed him to start giving value to the people who would later on become his network.
  • Chris has seen that posts have been the most effective effort that he has been putting in, many of which are focused on sharing the multidimensional aspects of his personality. It helps to show yourself as a person who is relatable and not just aa brand.
  • Creating a nice flow and congruity between your LinkedIn profile and your website is a good way to generate leads.
  • LinkedIn groups are hit or miss at this point.
  • People are on LinkedIn to promote themselves but they also bring the other aspects of their life and the problems they want to solve. It’s not always about professionalism, there is space to connect.

Final Tips

  • Sales doesn’t have to be salesy. If you change your mindset towards sales, it can be your greatest tool for growing your business.
  • When it comes to personal branding, don’t be afraid to share the other aspects of your life.
  • LinkedIn is for more than just your resume, try connecting with people on a personal level first.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

The Greatest Networker In The World

Mach 2 With Your Hair On Fire

LinkedIN Success

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