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Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle

Entrepreneurs are often starved for time but passionate about moving the needle in their business growth. We want to help entrepreneurs learn powerful strategies about content, online and social media marketing and just great tips and strategies to grow their business and boost success.
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Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle
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Now displaying: November, 2017
Nov 17, 2017

Scott Whitaker is an author and membership business guru. In this episode you will learn why people will quit your membership program and what you can do to keep them. He is the author of “Why People Quit Your Membership Program & What You Can Do About It” and an online course “Seven Systems of a Growing Membership Business.”

Scott has led membership organizations in both non-profit and for profit companies since 1997. He’s noted for having built the largest for profit coaching network for pastors of churches; growing from just 72 pastors a year to over 3,000 pastors a year.

Main Questions Asked:

  • What are some of the reasons people cancel?

Key Lessons Learned:

Membership Retention

  • The major reasons people cancel a membership include:
    • The cost being too much, many people impulse purchase a membership without understanding the value it provides.
    • They’re too busy. Your members will never really tell you the real reason they’re quitting. Being “busy” is a socially acceptable way for them to opt out.
    • “I’m not getting anything out of it.” You are not responsible to make sure your members make use of their membership, you have to show them how to use it properly.
    • “I’m getting too much.” Membership overwhelm is a real thing, some people get intimidated by too much information too fast.
    • “I found something else.” Never put your competitors down. How can you add value to what you are currently giving your customer. Make them an offer to keep them and make them feel like you value them.
  • Many membership business owners don’t know why their members quit.
  • If you really believe in your membership, you are doing your customer a disservice by not trying to keep and help them.
  • Get rid of the button that makes it easy to cancel a customer’s account. Make it clear, but make sure they need to speak to someone first.

Rescuing A Quitter

  • Never process a cancellation without a conversation.
  • Recognize that every member matters. A member that wants to quit deserves your attention.
  • Always have a pre call plan and script. Know their name, business, location, how long they’ve been a member, their lifetime value, and why they matter to you. Have a conversation about their engagement and avoid putting them on the defensive.
  • Never have a conversation without an offer. Always have a good/better/best offer that you can make to keep them. If people don’t know their options, they have no reason not to cancel. Always include a deadline.
  • Get to the heart of the matter. Try to discover the true reason someone is quitting. People join a membership with their heart and the quit with their head. Use the three words: feel/felt/found and help the person solve whatever their issue is. It’s difficult to say no to someone who is honestly trying to help you.
  • Always follow up. Send them an email and recap the conversation. If they didn’t take your offer, tell them what they will no longer have access to.
  • Build a reactivation campaign. Your former member’s circumstances will change. Check in with them and make the offer again. Use different forms of media to start the conversation again.
  • Leave an open door. Your members should always feel welcome to come back.
  • Implement systems that keep people from quitting. A system is anything that saves you stress, time, energy, and money.
  • Constantly grow yourself and stretch your abilities. Growing businesses are lead by growing leaders.

Final Tips

  • Check out Scott’s website and his course if you are serious about growing your membership business.
  • Never tell your members that they are quitting your membership, nobody likes to be called a quitter.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

http://Whypeoplequit.com

https://scottwhitakerconsulting.com

 

Nov 3, 2017

Hani Mourra is a dad, softwarepreneur, and the founder of the Repurpose.io, a software designed to help content creators automatically publish their Podcasts and Facebook Lives to all major media platforms and grow their audience faster. He’s also the CEO and founder of Simple Podcast Press Plugin, a company that specializes in online software for content creators.

Main Questions Asked:

  • What is Repurpose.io and how does it help content creators?
  • Are content creators nervous about repurposing content?
  • What does Simple Podcast Press do?
  • What are some mistakes that podcasters do?
  • How difficult is it to get started with Simple Podcast Press?

Key Lessons Learned:

Repurpose.io

  • Repurpose is software that is meant to automate the creation of content in different formats and publishing it to a variety of platforms.
  • You can create one piece of content like a Facebook Live and then create a set of rules that upload the video to YouTube, convert the video to audio and then upload it to Libsyn so you can use it as a podcast.
  • Content creators are cautious about reusing their content but people consume content in different ways. People have different learning styles and having your content in a variety of formats is a good way to reach a larger audience.
  • Repurpose doesn’t ask you to change your workflow, it takes over after you hit the publish button and does everything automatically.
  • Repurpose also comes with templates for when you are converting audio to video, that makes uploading a podcast to YouTube easy. It also adds a Call To Action link in the first two lines of the description so it’s always visible when the episode is viewed on YouTube.

Simple Podcast Press

  • Simple Podcast Press started out as a tool that focused on automating publishing your podcast onto your WordPress site.
  • The focus later became the player itself and the buttons that encourage the user to take action. It’s customizable for whatever platforms and actions you need and also encourages the listener to opt in to your email list.
  • It also has an option for custom buttons that allow you to give away custom content that is specific to that episode.
  • Another great feature is the clickable timestamps, they make it very easy for the listener to zero in on exactly what they want and creates a better listener experience.
  • When it comes to the opt in box, it’s important to offer something that is short, actionable, and valuable.

Podcasting

  • Many podcasters edit too much, focus more on the content than the presentation of the episode.
  • Ask for feedback and provide the content that your listeners are asking for.
  • Email the segment of your list that opted in for the content that makes sense to them, don’t blast your whole list if it’s a topic that doesn’t interest them.
  • Recycle your episodes with tools like MeetEdgar and Social Jukebox.
  • Send people to your site to listen, don’t send them a link to the mp3.
  • Don’t neglect Facebook, Facebook videos often have more views than the same video on YouTube.
  • Podcasting is not usually the core of your business, you should focus on creating good content without spending hours on manually posting it on various platforms.

Simple Video Press

  • Simple Video Press is a WordPress plugin that brings in all your YouTube videos and creates blog posts for each video. It also incorporates the comments on the video automatically.
  • Simple Social Press does essentially the same thing but for Facebook Live videos.

Final Tips

  • If you are a content creator, save yourself some time by using the suite of tools that Hani has built.
  • Don’t be afraid to repurpose and recycle your content in different formats.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

Repurpose.io

Simple Podcast Press

Simple Video Press

Simple Social Press

Hani Mourra on Facebook

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