AI is HOT - but it can also be confusing and overwhelming. There are a ton of tools out there so what should you use, how do you use them and how can they help your business and productivity?
Learn from Denise Wakeman, co-founder of the AI success club as she shares insider secrets including:
How AI can save podcasters and marketers a TON of time. Efficiency and time-saving benefits of using AI for podcasters and marketers
The power of using prompts with ChatGPT to create specific and targeted content
Using AI tools to generate original content from podcast conversations and interviews
Tools and strategies for podcasting, including Descript, Headliner, Cast Magic, Grammarly, Otter, and Audio Notes
The future of podcasting and advancements in audio and image generation
I have such a hard time weaving stories into my interviews - it does NOT come naturally and it’s so frustrating! I mean, don’t you love those podcast episodes where the guest shares an engaging story that illustrates their point perfectly! I chat with Storytelling Expert Mark Carpenter to share HOW to bring intentional storytelling into your podcast interviews.
📘 How to be intentional about storytelling and having a pre-designed story
📘 Tailoring stories to suit the audience and purpose
📘 The impact of storytelling on increasing followers and engagement
📘 How to craft a story and build out a library (so smart!)
📘 Why authenticity is key and what to focus on (ie the whole point of the story)
Whether you are a guest or a host, I know you’ll gain some actionable tips to improve your podcasting game.
You know the podcast industry is growing when you see very niched companies launching and producing podcasts for lawyers. Love it! I had such a great chat with Robert Ingalls of LawPods about the podcasting industry (and no it’s not saturated), how to make your podcast stand out, how to repurpose your content to attract leads and why lawyers are launching podcasts.
So, whether you're a lawyer looking to expand your reach or a content creator seeking to make waves in the podcast market, this episode offers valuable advice and inspiration to help you succeed.
Here’s a taste of what we cover:
Why focusing on a specific niche can help establish you as an expert and build a loyal following.
How podcasts can help you nurture leads, educate prospects and referral sources,and ultimately attract more clients.
Roberts ‘cocktail party podcast’ strategy to bring authenticity to your show to be more relatable and engaging.
How to stand out and attract the RIGHT listeners
How to use podcasting as your #1 content marketing strategy
Grabbing and maintaining the attention of online visitors has become a challenging feat in today's fast-paced digital world. As a podcaster, you know the struggle of trying to guide your audience towards taking a specific action – be it signing up for a newsletter, making a purchase, or simply listening to the entire show. Crafting an effective Call-to-Action (CTA) is like a well-tuned symphony; it requires a careful blend of creativity, psychology, and an understanding of your audience's behavior.
In this podcast episode, I invite Steve Stewart, a podcast editing expert, to discuss call to actions for podcasters. We explore the significance of call to actions and the different types, such as hard and soft ones. Steve shares his personal experience and emphasizes the importance of having a clear next step for listeners. We discuss the placement of call to actions within episodes and the use of tips of the week as a promotional strategy. We also touch on asking for reviews and the importance of feedback from listeners.
In This Episode
(01:12) The importance of call to actions
(03:13) Difference between hard and soft call to actions
(05:49) Having a clear and concise call to action
(08:32) The power of suggestion
(09:34) Ninja call to action
(10:38) Tips on where to strategically place call to actions in podcast episodes
(14:13) Using tips of the week as a way to promote products or services
(15:59) Using reviews as content and call to actions
(18:40) The wrong way to ask for reviews
(22:07) Tips for making it easier for listeners to take action
(27:36) The benefits of directing listeners to a website to learn more about the podcaster