Launching and producing a podcast is more than simply editing audio files, creating images and show notes, and promoting it. There has to be more STRATEGY involved. It has to be strategic, intentional, and be a moving, living part of your overall marketing plan. 

There are certain foundational pieces that need to be created BEFORE you launch a podcast, in order for you to be able to grow your listener base, convert leads, land more clients, and grow your revenue.

Insights that you get from icons in the industry that have been around since the beginning is priceless. And my interview with Todd Cochrane, the CEO of Blubrry Podcasting (a podcast media company that represents 105,000 Audio and Video podcasters) will not disappoint. I love hearing about the growth and changes in the podcasting industry, but Todd also shares tips for growing your own podcast by analyzing the data, and what you should focus on as a new podcaster.

As a podcast host, there is a TON of work that goes on behind the scenes before you hit record and interview your guest. Between booking, getting their headshot, sending the guest the right material, it’s so easy for some important elements to slip through the cracks. Today I share my automated process to save time and money, and allow your guest to show up and wow your audience.