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Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle

Entrepreneurs are often starved for time but passionate about moving the needle in their business growth. We want to help entrepreneurs learn powerful strategies about content, online and social media marketing and just great tips and strategies to grow their business and boost success.
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Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle
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Now displaying: October, 2017
Oct 20, 2017

Sandra Rea is the founder of The Bathrobe Investor as well as a writer, content creator, digital marketing expert, and real estate investor. She specializes in the change and use of short term rental properties and has two sides to her professional life.

She is launching a new program as part of the Catapult Crew all about building funnels and digital marketing.

Main Questions Asked:

  • What is a copywriter?
  • What should people look for in a copywriter?
  • What is a ghostwriter and what does that entail?
  • Where did Bathrobe Investor come from?
  • How do you write in different voices and niches?

Key Lessons Learned:

Copywriting

  • There is a major difference between someone that has been writing for many years and an amatuer writing copy.
  • Copywriting is a style of writing that focuses on convincing the reader to take an action specifically by resonating with the reader.
  • You have to understand the psychology of the target that the copy is being written for.
  • SEO is part of the process, but it’s normally very subtle. Good content is what matters most when it comes to SEO.
  • Finding the right copywriter for you is a matter of knowing what skills you need. Some copywriters focus on ghostwriting and some have other marketing skills that make them more expensive to hire. It depends on your goals and targets.
  • Research is a major part of a copywriter’s job, that’s how they understand the target and the voice they need to write in.

Ghost Writing

  • A ghostwriter is someone who writes in someone else’s voice to create content in their name.
  • Many of the books on store shelves have been written by ghostwriters who have interviewed the “author” and then created the content of the book through that process.
  • Not everyone is skilled at writing and hiring a ghostwriter can be a great resource for you to create the book you’ve always wanted.
  • Having a book is a great way for entrepreneurs to market themselves and their businesses. It increases the value of your brand and your customer’s perception of your business.

Investing

  • After learning the skills around real estate investing and writing in that niche, Sandra started to implement the knowledge she was writing about to invest in real estate herself.
  • Everyone has the same number of hours in the day, entrepreneurs just have to put their head down and do the work whether they want to or not.
  • Building a team that shores up your weaknesses is a good idea and allows you to focus on where your strengths are.

Final Tips

  • Entrepreneurs need to keep learning, we are never truly satisfied with what we know.
  • If writing's not your thing, do yourself a favour and hire a copywriter.
  • Don’t underestimate the power of being a published author and what a book can do for your business and brand.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

www.launchit.online

 

Oct 13, 2017

Phil Singleton is a self-described “SEO grunt” obsessed with tweaking websites for search engine optimization and functional performance. He is a Duct Tape Marketing Certified Consultant and holds a B.S. in Finance from Fairfield University, as well as an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona.

Phil is a co-author of the award-winning, Amazon best-seller The Small Business Owner’s Guide To Local Lead Generation and author of the Amazon best-seller How To Hire A Web Designer: And Not Get Burned By Another Agency.

In addition to providing inbound marketing consulting services to companies across the United States, Phil provides custom SEO-friendly websites under the brand Kansas City Web Design® at KCWebDesigner.com and online marketing and search engine optimization services under the brand Kansas City SEO® at KCSeoPro.com.

Phil is an active blogger, and his content has been featured at Duct Tape Marketing, Freshbooks, SEMRush.com, Ahrefs.com, AdvancedWebRanking.com, WebDesignerDepot.com, and many local Kansas City and Midwest regional print publications and media sites.

Oct 9, 2017

Scott Whitaker is an author and membership business guru. You will learn in depth, the seven systems of growing a membership site business. He is the author of “Why People Quit Your Membership Program & What You Can Do About It” and an online course “Seven Systems of a Growing Membership Business.”

Scott has led membership organizations in both non-profit and for profit companies since 1997. He’s noted for having built the largest for profit coaching network for pastors of churches; growing from just 72 pastors a year to over 3,000 pastors a year.

Main Questions Asked:

  • What got you into the membership site business?
  • What are the main benefits of offering a membership program?
  • What are the Seven Systems?

Key Lessons Learned:

Membership Business

  • After building up the network for pastors, Scott learned a number of lessons that apply to nearly every kind of business. Almost every business owner should become an expert in the idea of membership.
  • A membership business is a model that works in many different industries including coaching, real estate, travel, and more.
  • A membership program is unique because your customers are giving you the authority to reinvest into them as members of your community.
  • A membership program creates an affinity relationship between the members themselves and not just the content creator.

Growing Your Membership Business

  • A system is not just software, it’s anything that saves you stress, time, energy, and money.
  • If you find yourself losing money or wasting time, you have to look at the systems you have in place and improve them.
  • There a seven systems that exist in every membership business:
    • Content - Everything that you provide, broken down into categories and put onto a content calendar.
    • Assimilation - How you take someone who has just become a member and get them to the point where they feel like they own the membership. What do you want your members to believe, achieve, and receive?
    • Marketing - You should have your market, message, and media match and you have to constantly reevaluate what’s working. Look at the source of your leads and whether or not they are high quality over the long term.
    • Retention - There are two key words when it comes to retention, results and relationship. You need to have both aspects in your want your members to stick around. There should be a pain of disconnect, which is ultimately tied to the results and the relationship.
    • Ascension - You should have at least three levels to your membership business. There will always be someone who wants the highest level of service. You want to maximize and leverage the different levels. Multiple levels also allow a member to descend instead of cancel.
    • Strategy - A process for constant improvement and optimization of all your key metrics.
    • Leadership - A business can’t grow beyond the abilities of its leader. What are you learning and applying that will help your membership business grow?
  • Thinking about your membership business, what system or area of your membership business are you most concerned about?

Final Tips

  • Check out Scott’s website and his course if you are serious about growing your membership business.
  • Make learning a priority, your business will now grow beyond what you are capable of so you have to grow too!

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

http://Whypeoplequit.com

https://scottwhitakerconsulting.com

 

Oct 6, 2017

Peter Lisoskie is the founding partner of Chatbot Nation as well as the CEO of InViral Business Incubator. He helps companies deploy chatbots for leads, sales, ecommerce, and customer service. His technology helps foster a more humanized experience between brands and people.

Main Questions Asked:

  • What is a chatbot?
  • What are some applications for a chatbot?
  • What types of businesses are chatbots suitable for?
  • What kind of feedback are you getting from people who are using chatbots?

Key Lessons Learned:

Chatbots

  • Chatbots are essentially software programs that simulate human conversation.
  • Relationship Experience Technology is the future of communication where we create emotional interactive experiences within the technology itself.
  • All new technologies face an initial backlash but eventually reach equilibrium.
  • Chatbots are superior to every other form of marketing because it’s instant and consumer driven.
  • Every interaction with a chatbot can be used to tag the conversation and keep track of the unique individuals.
  • Peter believes that chatbots will be the end of email. The average US American gets 121 emails a day, chatbots are how you get above the noise.
  • Your existing marketing efforts can put people into your chatbot which allows you to develop the lead with an autoresponder sequence. Be careful not to overwhelm a person by spamming them with messages.
  • The open rates and click through rates of chatbots is currently extremely high.
  • Facebook Messenger isn’t the only platform where chatbots can be found, they can be found on websites and other chat apps too.
  • Chatbots are good options for both large, established businesses as well as the solopreneur.
  • The character embodies the brand.
  • If you’re just using chatbots for text communication, you’re missing out on an opportunity. Injecting humour into your message is a great way to make the interactive experience more memorable.

Use Cases

  • Chatbots can be used as a funnel facilitator that keeps leads moving through the various stages of the funnel.
  • The interactive character of the chatbot can also be used as an accountability partner to keep the user on track.
  • Messenger codes can allow the consumer to scan the code and have an interactive educational experience around their product.

Final Tips

  • If you want to rise above the noise, you have to do something different.
  • Interactive experiences are the future of marketing communication. Chatbots are going to change the way businesses and brands communicate.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

www.Slapshotstudio.com/chatbots

www.chatbotnation.co

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