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Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle

Entrepreneurs are often starved for time but passionate about moving the needle in their business growth. We want to help entrepreneurs learn powerful strategies about content, online and social media marketing and just great tips and strategies to grow their business and boost success.
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Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle
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Jan 3, 2020

As entrepreneurs trying to grow our business it’s common to think that we have to bend our ethics or be salesy or even ruthless to get ahead. I can’t wait to chat with Jonathan Keyser today who is proof that you do not have to be ruthless to win. He’ll share how to activate selflessness in your life, and see how and why this counter intuitive strategy can create extraordinary, long-term success in your own business.

  • You were in the cut-throat, dog-eat-dog world of commercial real estate brokerage, you became the worst version of yourself and hated it. Can you share what that was like.
  • How did this shift change the game for you?
  • How do you adopt selfless service mindset?
  • You talk about team oriented culture – what does that mean and how can we weave that into our business?
  • What changes did you put into place that other entrepreneurs can implement.

Jonathan Keyser is the founder and thought leader behind Keyser, the largest occupier services commercial real estate brokerage firm in Arizona. Through sheer determination and focus on selfless service, Jonathan is disrupting the commercial real estate (CRE) industry, and beyond.

A best-selling author, media contributor, and strong supporter of the Conscious Capitalism movement,

Jonathan is here today to share his journey, mission, and selfless service approach to business and his book You Don’t Have to be Ruthless to Win. But his book isn’t really about him—it’s about you. Jonathan will share how you can activate selflessness in your life and see how and why this counterintuitive strategy can create extraordinary, long-term success in your own business.

Jonathan’s email: jk@keyserco.com

Maia’s email: marneson@keyserco.com

Website: https://keyserco.com/

www.Ruthlessbook.com

Jonathan LinkedIn: https://www.linkedin.com/in/jonathankeyser/
Keyser Relentless Client Champion on Facebook: https://www.facebook.com/KeyserRelentlessClientChampion/
Keyser Co on Twitter: https://twitter.com/KeyserCo

Dec 13, 2019

I have a return guest today. Initially we spoke about optimizing a users website experience to increase conversions – it was so great I had to have him back! Jon MacDonald, Founder of (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. Today I want to take this to the next level and talk about strategies on HOW to convert traffic.

  • We all know about the ‘dreaded’ pop up to convert website traffic. How effective IS the pop up still?
  • Where should we put ups and what are best practices?
  • There of course other ways to convert website traffic. Can you share some?
  • How can chat bots help with conversions?
  • Some say 1 or 2 offers, some say the more the better (sidebar widgets, graphics in blogs, menu items) is there any rule of thumb?
  • Can you share some common mistakes?

Jon MacDonald is the founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.

As President, Jon has helped lead The Good to become one of Oregon’s top 20 fastest-growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%.

Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO)

Nov 29, 2019

We all know the power of community and groups, especially in Facebook, but so many people start a group that fizzles out or just doesn’t bring them the results they were hoping. This is why I’m connecting with Kelly McCausey who instead of harder, discovered better ways to build an income online, and founded Love People + Make Money. Kelly will share her secrets to creating a Facebook Group that folks will not only want to be a part of but that brings results.

  • Do you think that entrepreneurs sometimes create groups with the wrong intentions or also wrong outlook?
  • Can you share why posting content and hoping it converts is NOT the right way?
  • Is there a right way and wrong way of ‘onboarding’/treating a new member?
  • How do we keep people engaged?
  • What are some mistakes that we should avoid?

Kelly McCausey

Kelly began her business ventures in 2002 as a broke single mom making graphics and creating websites for home-based business owners. Kelly eventually started working smarter instead of harder, discovered better ways to build an income online, and founded Love People + Make Money. Now, she has a six-figure online business running a membership program and hosting live retreats (on the beach!) for female entrepreneurs to help them build up their communities and businesses.

 

https://createmorecommunity.com/ *get affiliate link from Kelly

https://lovepeoplemakemoney.com/

Nov 8, 2019

We KNOW that Facebook Advertising is key in building a business, to extend our reach, grow our audience and our e-list but so many business owners get frustrated with the amount of money spent, the potential reach and attracting their IDEAL client (which is key). This is why I had to have Social Advertising Expert and CEO of Divine Social, Traci Reuter on my show. We are going to chat about how to get in front of the right people at the right time.

Key Questions Asked

  • Targeting can feel very elusive and a crap shoot when it comes to social advertising – what are we missing and why do we struggle with this?
  • What are the options when it comes to targeting to get in front of the right people? Traci shares 3 big buckets.
  • Can you share how to best warm up a cold audience?
  • Why are luke warm leads the key to success?

Traci Reuter is the founder/CEO of Divine Social. She’s passionate about supporting businesses in growing their brands through authentic, meaningful social advertising. Traci has an uncanny gift for looking at any business’s mission, vision, and message, and mapping out the right strategy to get their brand in front of the right people at the right time. With 25 years of experience in sales and marketing, Traci knows her stuff when it comes to high-level marketing strategy. Combined with her tactical knowledge of social advertising, Traci can write the recipe for any brand’s success, and she would love to share some of her greatest secrets behind mapping out your own powerful social advertising strategy.

traci@divinesocial.com

Website: divinesocial.com

LinkedIn: in/tracireuter

Facebook: /TraciReuterSocial

Instagram: @tracireuter

Mini Class - https://divinesocial.com/sbg/

Oct 28, 2019

So you create all this content to get more website traffic, but ARE you converting them to your e-list to get the opportunity to nurture and convert? That is a struggle that many entrepreneurs face and don’t have dialed in. This is why I’m chatting with Jon MacDonald, Founder of (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers.

  • Some think the user experience once they land on a site is not that important – how can you convince us otherwise?
  • How do you know if someone has a good or bad user experience?
  • What are the main points of data you should be looking at?
  • How do you get engagement data?
  • What IS a subscriber conversion considered?
  • What does subscriber churn mean and how to we mitigate it and have a higher retention rate?
  • What are a few tips you’d share to increase conversion and the user experience today?

Jon MacDonald is founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.

As President, Jon has helped lead The Good to become one of Oregon's top 20 fastest growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%.

Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO)

https://thegood.com

www.thegood.com/sign-up

https://jonmacdonald.com

Email: jon@thegood.com

Twitter: @thegood

Linkedin: /in/jonnymac/

 

Resources

https://optimize.google.com/optimize/home/

https://www.hotjar.com/

Oct 10, 2019

For any entrepreneur that wants rapid growth, building and growing a team is key – but man – why does it have to be so hard?! This is why I had to have Mads Singers on my podcast to share effective management practices – the super power you need to scale and grow your business.

  • You say that only 2% of use effective management principles for exponential growth – why do we all suck at this?
  • What does Effective Management Practices or Principles even mean?
  • What are 3 things we are doing wrong and how can we fix it?
  • We all think that team meetings are painful – what can we do differently to MAKE them productive and more enjoyable?
  • Are there any rules of thumb for using communication and project management tools and apps?

Mad’s Story:

Having worked as a management coach for 6+ years, I have coached people in large organizations such as Shell and Coca-Cola and I have worked with entrepreneurs in small companies.

My one main focus remain the same, effective people management – Organization no matter what size is build with awesome people. If you don’t know how to get the most out of your staff, you are missing out big time... and this is why I’m here!

Management isn’t terribly complicated – with my Effective Management Mastery course, you can learn the most important management processes and start becoming a more effective manager and with that start growing and scaling your company.

Walking the walk!

Working in large organization like Xerox & IBM I have had a lot of coaches myself over the last 15 years and one of the things I personally look for in a coach is someone who is walking the walk, hence I’m only spending a max of 20% of my time coaching, the rest of my time goes to manage some of my other businesses:

AristoSourcing – An outsourcing company specializing in helping clients execute repeatable processes.

Client Powerhouse – A Local SEO company, providing SEO services to smaller local companies.

https://madssingers.com/management-academy/

https://madssingers.com/

Sep 20, 2019

Who out there has said that they get business through word of mouth? A ton of us right? Well today we are going to chat with Bill Bice who has created a new approach to marketing, one that fuses technology and expertise together to deliver marketing-as-a-service for B2B and law firms at scale. He’s going to share how to turn conversations into conversions with word of mouth marketing. Here are some questions I asked.

  • We hear so many entrepreneurs say that they get the bulk of their business through ‘word of mouth’. To me that means referrals but I know your business calls ‘Word of Mouth’ a form of marketing – what do you mean by that?
  • You also talk about conversational marketing – is that related? How does it impact our business and what can we do to optimize and leverage it?
  • Is ‘social selling’ the same thing?
  • Your business creates Word Of Mouth Websites – what’s the difference?
  • In an automated landscape how do we create more ‘conversations’ naturally?
  • How is LinkedIn underutilized?

Bill Bice has always been an entrepreneur, starting his first company at age 14, putting on road races with corporate sponsors. At 18, he started ProLaw Software, the first integrated ERP for law firms. After selling the company to Thomson Reuters, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the Southwest.

One of the core things that Bill has learned in building and investing in companies is that the go-to-market is always the hardest part of growing a business. He got so frustrated in trying to get great marketing for his companies that he decided to tackle the problem. A programmer at heart, Bill founded boomtime, tackling marketing as a technology problem. It turns out that when you follow the data, really good things happen. That’s why boomtime built the world’s first marketing-as-a-service platform: fuse. boomtime’s marketing strategists follow the data: they already know what will work. Instead of reinventing the wheel, boomtime applies proven marketing techniques at scale.

WEBSITE - https://www.boomtime.com/

Sep 6, 2019

We KNOW that writing a book is key in creating your authority platform and showcasing yourself as an expert, but for many (including me) it feels like such a big task to get it done. This is why I had to have Mitchell Levy on my show. Not only is he a best selling author of over 60 books BUT he is the AHA Guy with AHAthat.com helping people get their book out with ease.

  • Why do we struggle so much in getting a book DONE? What is the biggest hurdle in writing a book, to me it’s the getting what’s in your head onto paper and finding the time!
  • You talk about CPoP (Customer Point of Pain). When we look at writing a book, why should this be our focus?
  • Is a book outline crucial and what are some do’s and don’ts?
  • Where do many entrepreneurs go wrong when writing a book?
  • What is the easiest way to break down the process, as it feels so overwhelming?
  • How can we outsource help?

Global Credibility Expert Mitchell Levy (pronounced Lee Vee) is a TEDx speaker and international best selling author of over 60 books. As The AHA Guy at AHAthat (https://AHAthat.com), he helps to extract the genius from your head in a two hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for twenty-nine years and regularly spends four weeks in Europe with family and friends.

www.MitchellLevy360.com

www.AHAthat.com/author

LinkedIn: Linkedin.com/in/MitchellLevy

Facebook: Facebook.com/HappyAbout

Twitter: Twitter.com/HappyAbout

 

Aug 8, 2019

We all want to make MORE with less stress and overwhelm, so we are in for a treat today chatting with Johnson Emmanuel of Clients Attraction who has created 6 unique multi-million dollar marketing strategies, campaigns, and systems.

  • Many entrepreneurs struggle attracting clients that pay their worth and buy the premium products/services – what are they missing – why is this happening so frequently?
  • What is holding us back from achieving more?
  • Why you shouldn’t restrict your marketing budget?
  • What is considered an irresistible offer and how to we figure out what that is?
  • If your product is not selling, there are 2 reasons why. Johnson shares what those 2 reasons are.

Johnson Emmanuel is the founder and head of growth, Clients Attraction.

They help coaches, consultant, and professional services providers consistently attract high paying clients who pay premium fees, exponentially grow their revenue while maintaining higher profit margin using custom marketing.

Johnson has developed 6 unique multi-million dollar marketing strategies, campaigns, and systems.

He’s generated over 100 million dollars in revenue for his clients across the world and He has consulted and advised businesses in 42 countries and in over 100 different industries, teaching over 650,000 people through his seminars, contents, and training’

https://clientsattraction.com/

https://johnsonemmanuel.com/premium-4/

Aug 2, 2019

We all want to create more engagement and increase sale and what better way to do that than create a demonstration online. Greg Dickinson, serial entrepreneur and founder of SaaS company, Omedym, gives software companies a way to capture more early-stage prospects faster, accelerate sales, and reduce costs.

  • Your goal when creating your business was to transform the customer engagement experience, how does that effect the bottom line for your sales?
  • Are demo’s simply a sales tool or does it have other uses in the life of a customer?
  • What applications can we use demo’s?
  • How can we make them customized?
  • Who are ‘demo’s right for, to help sell their products?
  • Is there a right way and wrong way to have a ‘demo’ on your site?

Greg Dickinson, serial entrepreneur and founder of SaaS company, Omedym, started his career in software working as a pre-sales engineer. He loved the speed of the industry and enjoyed delivering product demonstrations of the newest, most innovative software to business buyers. Recently, he began to question why modern companies were giving demos in a way that was virtually identical to how he delivered his first demo in 1997. After he overheard his sons discussing their difficulties finding specific information in the pre-recorded videos of their online college courses, Greg decided that instructional videos and product demonstrations needed to catch up to the modern world.

And so Omedym (which, in reverse, reads "My Demo") and the DemoOnDemand technology was born.

Greg combined search and video technologies, the two most common mechanisms used by today’s software buyers, to develop DemoOnDemand. His clients now provide online demos so their buyers can type a question in the demonstration app and be brought to the correct video queued to the exact frame that answers their question. Greg believes this process is the way of the future. In a world where 85% of buyers who start filling out the ‘request a demo’ form abandon the process, Greg gives software companies a way to capture more early-stage prospects faster, accelerate sales, and reduce costs.

Omedym.com

Jul 19, 2019

Whether we sell products or services, have 10 clients or thousands, we all need to give WOW service to keep and grow our client base. Brigham Dickinson, author of Pattern For Excellence, Engage your team to WOW More Customers, and president of Power Selling Pro’s is going to share HOW to create WOW service for your business.

  • We’ve all heard how Customer Service is important but how are experiences out there still so bad? Why are we letting it slide?
  • How do you describe WOW service and how does it impact your business?
  • What is the model Pattern for Excellence? Can you share the 8 principles?
  • How do we teach our staff so it’s an integral part of day to day business?
  • You have Power Chat product – can you share what that is and how we can incorporate chat into our business to help foster wow service?

Brigham Dickinson is president of Power Selling Pros and founder of the Power Certification Program, a call handling training program that holds teams accountable to booking calls and creating WOW Experiences over the phone. Brigham started Power Selling Pros when he saw that call handlers needed assistance consistently converting calls to bookings back in 09. As a result, Brigham answered the need and created Power Certification to effect change in our Industry’s call centers in the U.S. Canada and Australia. This program guarantees that contractor call-handling teams will book at least 85% of their calls and WOW more customers. We hold your team accountable with a combination of online training, call- monitoring, regular one-on-one phone based coaching, and in-person training--all supported by our vast library of pre-recorded calls that showcase best practices. The purpose of the Power Certification Program is to partner with contractors and certify their CSRs to deliver a world class customer experience.

 

https://powersellingpros.com/

https://powersellingpros.com/freeresources/

Jul 12, 2019

Many of us cringe at the word sales. We know it’s important, we likely aren’t good at it and we fear being too salesy. Well that’s going to end after chatting with Sales Strategist Michelle Weinstein who has landed big contracts with the likes of Costco and pitched herself to ABC’s Shark Tank, but more importantly she’ll share with us today how to have empowered sales conversations to skyrocket our top-line revenue.

  • Is there anything we can do BEFORE we get on the phone to pave the way for a great call?
  • What do we need to know before we even pick up the phone for a sales call or consultation?
  • What is the 80/20 rule and how does that help us in sales?
  • Is there an ideal length of time for a sales call?
  • Should we do much research before our sales calls?

Michelle Weinstein is a Sales Strategist, Entrepreneur, and Innovator. She has over 20 years of sales experience, selling everything from multi-million dollar homes to Paleo meatballs. Her achievements include raising over $1M dollars for her last company, landing contracts with major retailers such as Costco and The Vitamin Shoppe, and pitching her way onto ABC’s Shark Tank.

She is now the founder of The Pitch Queen, where she helps small business owners and entrepreneurs learn to LOVE selling, make a bigger impact in the world, and skyrocket their top-line revenue.

https://www.thepitchqueen.com/

www.sellwithoutsleaze.com

Jul 5, 2019

In your business do you want incremental growth or exponential growth? I would hope you’d say exponential! Brad Sugars, the founder of the global business coaching franchise ActionCOACH ® has written 16 books, and grew Action Coach to be one of the top franchises. In fact, it operates in over 70 countries and has more than 1,000 coaches around the world, coaching 15,000 business every week. We’ll be chatting about his book Pulling Profits Out Of A Hat to show us that we CAN exponentially grow our business.

  • It is easier to believe business success is the result of luck or mysterious forces rather than careful, consistent, and disciplined behaviors. What truly sets a company apart (like Amazon, Apple etc)?
  • What are the 5 Disciplines of Exponential Growth and how can they help us get more profits from our business?
  • Strategy, Business Development (Sales, Marketing, Customer Service have to work in conjunction) Execution, Mission (the meaning of the company) and People
  • Learn strategies to get and keep long term sustainability
  • Is leadership and management learned or inherent?
  • You share that these 5 Disciplines give you the processes needed to best satisfy your 5 constituents: your company, your customers, your team, your stakeholders, and your community. How are ALL these constituents important to your growth.
Jun 21, 2019

So many entrepreneurs, including our listeners have membership based programs and thus membership sites, but they aren’t all created equal, so I’m super pumped to be chatting with WP-Tonic Founder, Jonathan Denwood, who’s going to share how to build profitable online courses and membership sites with the flexibility of Wordpress.

  • Membership programs and online courses are a fantastic revenue stream for entrepreneurs but the member area can honestly make or break client retention – can you share WHAT makes a great membership site?
  • What are the options and why is Wordpress the BEST solution?
  • What membership plugins work best with Wordpress?
  • What are the biggest headaches that entrepreneurs experience when building them?
  • What do people struggle with the most when it comes to their Wordpress site?

Founder of WP-Tonic

WHAT I DO: I help eLearning Entrepreneurs; Business & Health Consultants increase revenue through building profitable online courses using the power and flexibility of WordPress.

WHAT MAKES ME UNIQUE: I run a leading podcast in the WordPress LMS and membership website space and I have over 10 years experience developing and managing WordPress projects with budgets from $5,000 to over $30.000.

WHY IT MATTERS: If you've decided you want to create an online course/membership website so you can scale and add an additional income stream to your existing business, I can help. I support entrepreneurs and organizations to launch LMS websites that are effective, engaging and get the transformation that the students, are looking for.

I help my clients in three main ways:

  1. Technology strategy sessions: i.e. helping clients with their tech questions to determine what are the best technology solutions for their membership Learning Management System.
  2. Help them build their course/membership website so they can concentrate on developing great course content and marketing their course online effectively. This really helps them make more money!
  3. Support and maintain Learning Management Systems (LMS) and membership websites on the WordPress platform which powers 33% of all websites on the internet in 2019.

https://www.wp-tonic.com

Jun 14, 2019

So you all should know by know that I love podcasting and love systems, so I am pretty darn pumped to be chatting today with podcast consultant, systems strategist, international speaker and podcaster – and good friend Yann Ilunga. He’ll be sharing key podcast systems hosts and guest need to get more exposure, leads and prospects, so let’s set sail.

Welcome aboard Yann

  • I’m going to play devil’s advocate here, can’t we just do the interview and then share it with our audience – do we really need systems to get more exposure and leads?
  • Yann shares the 3 key systems to save time, automate and have an impact on results.
  • What is the most efficient way to onboard your guests and why is a system key?
  • Why is a content distribution infrastructure helpful?
  • What system can you create to increase conversions?

Yann Ilunga is a podcast consultant, systems strategist, international speaker and podcaster. He helps consultants and business owners increase exposure, attract more leads and drive prospects into their pipeline by leveraging podcasting and the implementation of automated systems.

Originally from the Italian-speaking part of Switzerland and polygot who speaks 5 language, Yann is the creator of Forbes dubbed ‘Podcast Community to Join’: The Podcast Mastermind.

Having hosted 4 podcasts over the years, Yann teaches podcasting with a brand new format, experiments and special effects on his latest show, The Podcaster Lab.

https://www.yannilunga.com/community

Other resources:

www.trello.com

www.clickup.com

https://storychief.io/

www.daily.co

https://socialbee.io/

www.zapier.com

May 24, 2019

We know how important Search Engine Optimization but implementing it can be a whole other story. We’ll be chatting with Clapping Dog Media Founder, who his a master at growing organic traffic. We’ll be chatting about how to harness the power of Google and ensure your site is SEO healthy!

  • How can we tell if our site is ‘SEO Healthy’?
  • Meg shares her 3 step health check.
  • I’ve heard of a website and SEO audit, what can they reveal?
  • Do we need to do anything different or special for podcast posts?
  • What are your favorite SEO Tools and why?
  • What changes do you see coming through the pipes in 2019?
  • I love that you have on demand courses, can you share a bit of that?

Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques, and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg is a passionate cheerleader for businesses. She teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world. When she is not learning the ins and outs of the latest algorithm update, Meg is enjoys playing with her three boys, husband and golden doodle - and company mascot, named Vader.

https://clappingdogmedia.com

https://clappingdogmedia.com/seo-made-simple/

2 great tools shared are www.semrush.com and www.kwfinder.com

May 10, 2019

Now we’ve spoken to some other business owners in the PPC and Facebook Ad space, but what caught my attention on today’s guest Jacob Baadsgaard is that he grew his company, Disruptive Advertising, to over 120 employees and 18M in revenue since 2012. And if that wasn’t impressive enough Jacob is a regular contributor on sites like Forbes, Entrepreneur, Unbounce and KissMetrics. I’m excited to tap into his experience on growing a team to spur business growth and make more of an impact.

  • I love your story of starting your business in a basement to an Inc 500 company. There are many hurdles and plateaus in a business -what was the biggest one for you?
  • There are different ways to view contractors and employees – what has your mindset been on employees to grow your business and how has it shifted along the way?
  • I like your approach on turning employees into leaders that have an earning potential of 6 figures. Can you speak to that?
  • As an entrepreneur we wear so many hats, especially when it comes to sales – how do we go from founder based selling to having a sales team. What are the first steps?
  • With social media in the selling mix– does that make it more challenging or easier?

Jacob Baadsgaard founded Disruptive Advertising in 2012 and has grown the company to over 120 employees and 18 million dollars in annual revenue with ZERO debt of outside funding. Disruptive Advertising helps businesses advertise profitably on Google and Facebook by leveraging theirsoftware and team of marketers. They have worked with over 1,000 businesses to date and have found that on average 76% of AdWords and Facebook Ad budgets are wasted. While most business leaders focus on personal financial gain, Jacob reinvests a fair amount of his profits back into his employees and the community; donating 10% of his salary to his church every month, spending upwards of $1k a week on snacks for the office, donating monthly to a charity cause his employees choose, and developing employees with no experience into leadership roles within his company that earn six figure salaries.

Jacob is a regular contributor on sites like Forbes, Entrepreneur, SearchEngineLand, MarketingLand,SearchEngineJournal, Unbounce and KissMetrics.

https://www.disruptiveadvertising.com/

 
 
Apr 26, 2019

SEO and digital marketing can feel overwhelming, so why not bring on someone that is featured in Wall Street, Entrepreneur and named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years right? So let’s welcome CEO Of Cardinal Digital Marketing Alex Membrillo. Here's what we covered:

  • With 93% of all online experiences beginning with a search engine, businesses that ignore search engine optimization do so at their own peril. Can you share what most of us are doing wrong?
  • Where to start, and who can help? What is an SEO Strategist vs a specialist?
  • What foundational things should we start with to improve our SEO?
  • What is link building?
  • Why do you say that organic traffic is dead?
  • I mean how do you even know HOW you are doing in the marketplace?
  • But there are changes in the industry correct that we need to be aware of?

Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi location companies. His work as CEO of Cardinal also recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta, Atlanta Business Chronicle’s 2016 Small Business Person of the Year and Digital Marketer of the Year by Technology Association of Georgia (TAG).

Cardinal has experienced exponential growth under Membrillo’s leadership, being consecutively named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years. Membrillo’s innovative approach to digital marketing has transformed the industry and delivered remarkable results to clients of all sizes and markets. He has been featured in leading national publications including The Business Journals, Entrepreneur, Search Engine Journal, and The Wall Street Journal. He has also served as an expert speaker for conferences including the American Marketing Association, SouthWired, and Vistage Executive Leaders, where he spoke on his unique approach to Millennial Management to over 400 CEOs.

https://www.cardinaldigitalmarketing.com/

Other shared resources:

Moz.com

SEMrush.com

Upwork.com

Apr 12, 2019

Online courses are a huge passive income strategy and business growth tool so we are lucky to have joining us Cindy Nicholson, The Course Whisperer to share her best tips!

  • Why are online courses such great business growth tools?
  • Where do you start – a course outline then create the content?
  • What online course platforms are your favorites?
  • What are 5 mistakes entrepreneurs make when creating online courses?
  • Can you share a few secrets on how to make online courses engaging?

 

Cindy Nicholson wants to help you take your online course to the next level. As a former high school teacher and corporate trainer Cindy has spent thousands of hours designing course material. Too often, entrepreneurs get stuck between the inspiring thought leader in their world and translating that vast experience into a profitable online course. Reaching a broader audience and earning passive income eludes them. That’s become the Course Whisperer, Cindy Nicholson’s calling.

Get a FREE Course Outline and other FREE Resources at:

www.thecoursewhisperer.co/smoothsailing

Mar 29, 2019

We know the power of podcasting but do you know how to take your podcast from fun and exposure to a converting content marketing strategy? We’ll be chatting with elite podcast producer Kelly Glover of the Talent Squad.

  • How is the research you do before you guest on a show crucial?
  • How can the pitch and your one sheet affect the quality of shows you get on?
  • What are 3 mistakes that guest podcasters often make?
  • Why is analyzing results from the podcasts so important?
  • What can you do AFTER the recording to boost conversions and exposure?

 

Kelly Glover is the founder of The Talent Squad, a podcast guest booking agency based in New York and Los Angeles. With 18 years working in media, Kelly went from interviewing celebrities on the red carpets in Hollywood, to working as a talent agent in Sydney, to hosting her own syndicated radio show across 22 commercial stations. She is an award-winning podcast producer and heads a team of talent bookers, agents, and producers in representing, packaging, and booking a diverse roster of guest experts and shows.

 

www.thetalentsquad.com/smoothsailing

Mar 15, 2019

We are talking money and taxes today – don’t groan – this will save you thousands of dollars! My guest Tax Coach Diane Gardner has saved people over $3M in taxes will share signs that you might be outgrowing your accountant and how to stop overpaying your taxes.

  • What are signs that you are outgrowing your accountant?
  • What is the difference between a tax preparation, tax projection and tax planning?
  • What SHOULD your accountant be doing for you?
  • What is your account doing that can COST you thousands?
  • What is a Tax Coach and how are they different?

Diane Gardner, Your Tax Coach, is a best-selling author and a Quilly Award recipient. She is also a Certified Tax Coach and an Enrolled Agent.

Diane’s expertise lies in the area of tax planning. Her goal is to make sure successful entrepreneurs across the United States are paying the least amount of income tax they can legally pay. As a tax coach, she offers a FREE tax analysis for those interested in finding out if they are overpaying their income taxes. Her goal is to save taxes one business at a time through the use of pro-active tax planning.

Diane is also a believer in the mastermind and coaching concepts. She leads the "Business Breakthrough Mastermind Group" and offers coaching services to other entrepreneurs.

www.TaxCoach4You.com

www.taxcoach4you.com/smooth

Mar 1, 2019

Get ready for some powerful tips about online hiring with Remote Hiring Expert and Co-Founder and CEO of FreeeUp.com

  • Having in house employees seems so old school and virtual assistants of some kind has grown so much yet we still feel fearful of hiring someone online – can you share the benefits of online hiring to help mitigate those fears?
  • What are 3 things you need to do BEFORE you look to freelance sites to set you up for success?
  • What are some of the biggest mistakes that people make when hiring online?
  • How is Freeeup different?
  • Can you share some interviewing tips?

Nathan Hirsch is a serial entrepreneur and expert in remote hiring and eCommerce. He started his first eCommerce business out of his college dorm room and has sold over $30 million online. He is now the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more. He regularly appears on leading podcasts, such as Entrepreneur on Fire, and speaks at live events about online hiring tactics.

https://freeeup.com

Get a $25 credit by mentioning this podcast!

 

10 Common Mistakes Outsourcing

https://freeeup.com/10-common-mistakes-of-outsourcing/

 

The 100 Most Popular Jobs To Outsource To Online Workers

https://freeeup.com/wp-content/uploads/2017/07/The-100-Most-Popular-Jobs-to-Outsource-to-Online-Workers.pdf

 

A Beginners Guide To Hire Online Workers With Freeeup

https://freeeup.com/wp-content/uploads/2017/09/A-Beginners-Guide-to-Hire-Online-Workers-with-FreeeUp.pdf

Feb 8, 2019

Today’s SEO’d world ranks impressions over legitimacy and it comes down to a number’s game. In order to get the most out of the media’s increasing reach, you have to be newsworthy. Today we are going to learn how to become a media mogul with serial entrepreneur, coach and host of The Swift Kick Show, Timothy Craggette

  • What are some misconceptions when it comes to media attention? What do we THINK we need and what do we REALLY need?
  • What outlets work best for starting out?
  • What are some tools to help us get featured?
  • When it comes to media it seems we want to reach for the stars – why does starting with the smaller outlets make more sense though – how will it help?
  • What’s newsjacking and how can that further you in the media sphere?
  • What has the term fake news done to the credibility of media?
  • What is your take on paid media.

Timothy D. Craggette is a serial entrepreneur, an educator, and coach for small business entrepreneurship and marketing. He has trained business owners globally through his online coaching and his radio show, "The Swift Kick Show", on WERA 96.7 FM. As a member of the NBEA, he has spoken at the University of Maryland, NIH, FDA, and on stages nationally on the topics of business and health. As a member of the entrepreneurship advisory board for The Yleana Leadership Academy, he serves as an advisor and mentor to teenagers in underserved communities. Timothy is also a 6x award-winning product creator and engineer with over $300,000,000 in sales.

http://www.swiftkickshow.com/

www.facebook.com/swiftkickshow

Jan 28, 2019

Get ready for some profit building tips as I chat with Carl Gould, leading authority on business who built 3 multimillion dollar businesses by the age of 40! Today he’s going to share tips on how to eliminate your competition.

Welcome aboard Carl

  • I think we often underestimate or overestimate the competition. What is a healthier view of one’s competition?
  • Is it easy to assess WHO your direct competition is?
  • How can you differentiate yourself and get ahead of the competition in your field?
  • Can you use your competition to your advantage?
  • How can you incorporate the top five complaints about your competition into your business plan?

Carl Gould is a worldwide leading authority on business and entrepreneurship. His company, 7 Stage Advisors helps organizations grow to the next level. He is an entrepreneur who built three multi-million dollar businesses by age 40. 7 Stage Advisors, has mentored the launch of over five thousand businesses. He has advised over 100 of the Inc. 500/5000 Fastest-Growing Companies. Some of the companies he’s helped are companies like Walgreens, Walmart, American Idol , USA Olympic Track, IBM, McGraw-Hill and the US Army.

Gould created the farthest-reaching business mentoring organization in the world, and his methodologies are in practice in 35 countries. He has trained, certified or accredited over 7,000 Business Coaches and Mentors since 2002.

Carl has written multiple books on the subject of business strategy, leadership and sustainable growth. He co-authored "Blueprint for Success" with Stephen R. Covey and Ken Blanchard; and his best-selling book, "The 7 Stages of Small Business Success", lays out the formula for HyperGrowth. In 2016, ‘Biz Dev Done Right" became a #1 Best Seller on Amazon. Each week he co-hosts "Quit and Get Rich" on iHeart ® radio; and shares his insights from working with top companies from around the world. Carl’s dynamic and energetic presentation style has made him one of the most sought after speakers internationally. He combines practical and impactful content with real-world experience...no theory here! He engages his audiences and keeps them on the edge of their seat. Gould’s content is original, profound and battle-tested.

www.Carlgould.com

Jan 18, 2019

For anyone out there you know how important video marketing is, so stand by as we chat with Co-Founder of Animoto an award winning online video maker used by millions today, Jason Hsiao So let’s set sail.

Welcome aboard Jason

  • What’s your take on the power of video for businesses today.
  • What are the challenges of video marketing for the average Entrepreneur -why do we get stuck or ‘don’t do it’?
  • Why did you create Animoto and how did it come into fruition?
  • How can Animoto help us attract more clients or convert more customers?
  • I saw that Animoto is part of the LinkedIn Marketing Partner Program. Exciting! Can you share what that means for your company but also for LinkedIn users?
  • What are the favorite features of users?

Jason is the Chief Video Officer & Co-Founder of Animoto (animoto.com), an award-winning online video maker that makes it easy for anyone to create professional-quality video. Used by millions of consumers, businesses, photographers and educators, Animoto is deeply rooted in the belief that making videos should be simple, cost-effective, and accessible to everyone. Prior to Animoto, Jason served as a television producer for MTV Networks. He hails from Dartmouth College and resides in New York City.

https://animoto.com/smooth

https://animoto.com/

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