Grabbing and maintaining the attention of online visitors has become a challenging feat in today's fast-paced digital world. As a podcaster, you know the struggle of trying to guide your audience towards taking a specific action – be it signing up for a newsletter, making a purchase, or simply listening to the entire show. Crafting an effective Call-to-Action (CTA) is like a well-tuned symphony; it requires a careful blend of creativity, psychology, and an understanding of your audience's behavior.
In this podcast episode, I invite Steve Stewart, a podcast editing expert, to discuss call to actions for podcasters. We explore the significance of call to actions and the different types, such as hard and soft ones. Steve shares his personal experience and emphasizes the importance of having a clear next step for listeners. We discuss the placement of call to actions within episodes and the use of tips of the week as a promotional strategy. We also touch on asking for reviews and the importance of feedback from listeners.
In This Episode
(01:12) The importance of call to actions
(03:13) Difference between hard and soft call to actions
(05:49) Having a clear and concise call to action
(08:32) The power of suggestion
(09:34) Ninja call to action
(10:38) Tips on where to strategically place call to actions in podcast episodes
(14:13) Using tips of the week as a way to promote products or services
(15:59) Using reviews as content and call to actions
(18:40) The wrong way to ask for reviews
(22:07) Tips for making it easier for listeners to take action
(27:36) The benefits of directing listeners to a website to learn more about the podcaster