Are you tired of being told to just use SEO to increase your podcast visibility and attract clients, yet seeing little to no results? It's time to ditch the generic advice and get specific. 

In this episode, we'll show you how to tap into YouTube's powerful search engine, strategically title your podcast episodes with the right keywords, and use AI technology and targeted blogs to revolutionize your content creation process. Say goodbye to the frustration and hello to measurable growth for your podcast.

The key moments in this episode are:
00:00:00 - Introduction,
00:02:10 - Podcasting on YouTube,
00:05:02 - Niche-Specific SEO,
00:09:25 - Website Marketing Strategy,
00:13:26 - Integration,
00:14:39 - Biggest SEO Mistakes,
00:15:53 - Writing Great Blogs,
00:20:56 - Invest in Your Marketing,
00:22:57 - Video First Strategy,

You’ll always hear me saying that a podcast is NOT a SILO. 

It’s a PART of your marketing plan. 

And if you want to accelerate growth and lessen stress, you’ll want a marketing plan that not only includes podcasting, but one that that brings results. 

I chat with podcaster and digital marketing expert Tori Barker about how to create a visionary marketing plan, why you need one, how to create one and what’s important to consider. 

In this episode, you will be able to:

📑 Comprehend the critical role a marketing plan plays in measuring and fostering business growth.

📑 Identify the risks of being lured by shiny object syndrome and the advantages of committing to 90-day cycles

📑 Learn the five-stage approach [the 5 C’s] to formulating an effective marketing plan.

📑 Utilize your skills in pinpointing the marketing avenue that best suits a particular client's requirements.

📑 Assess your marketing capabilities using a visionary marketing quiz, uncovering areas of improvement.

The key moments in this episode are:

00:01:11 - Benefits of Having a Marketing Plan
00:06:27 - Tori's Framework for Creating a Marketing Plan
00:10:11 - Do You Have to Do It All?
00:14:11 - Common Mistakes in DIY Marketing Plans
00:15:09 - The Importance of Reviewing and Analyzing Your Marketing Plan
00:16:34 - Implementation and Budgeting
00:19:07 - Identifying the Right Marketing Priorities
00:23:20 - The Visionary Marketing Quiz

If you are NOT publishing your podcast episodes on your website, or publishing the episodes you guest on, you are short changing your podcasting ROI and missing out on multiple opportunities to leverage your podcast and convert leads. So let me share, in this episode my cardinal rule of podcasting in my Podcast Leverage System and that’s publishing for results  using podcast show notes. I’ll share why, what styles you can create and what to include. 

One of the first rules in my Podcast Leverage System (for guests or hosts) is to publish the episode on your website for bigger results. Yep even if you are a guest!

Influential leaders don’t happen by accident. They have a consistent, clear message and know how to use their voice to deliver it. And so what qualities do you need to have an effective leaders’s voice?  How can you boost your confidence and impact? Listen to my chat with top podcaster and vocal leadership expert Tina Dietz.

In this episode, you will be able to:

• Uncover the significance of persuasive vocal leadership in cultivating trust and respect.

• Refine your voice by understanding the nuances behind successful communication.

• Overcome your fears and establish a robust foundation in confident public speaking.

• Explore the benefits of various leadership styles in inspiring change within the workplace.

• Harness the potential of podcasting to optimize your vocal leadership for lasting effects.

Time Stamps

00:00:11 - Introduction

00:01:01 - Mission of Vocal Leadership

00:06:04 - Becoming a Vocal Leader

00:11:05 - Vocal Qualities and Trust

00:15:16 - Shifting Thought Leadership

00:17:11 - The Importance of Messaging

00:19:44 - The Different Types of Leadership Styles

00:22:26 - Twin Flame Studios' Vocal Leadership Training

00:25:21 - Boosting Confidence Through Vocal Exercises

00:27:07 - Where to Find Twin Flame Studios and Vocal Leadership Resources