If you are NOT publishing your podcast episodes on your website, or publishing the episodes you guest on, you are short changing your podcasting ROI and missing out on multiple opportunities to leverage your podcast and convert leads. So let me share, in this episode my cardinal rule of podcasting in my Podcast Leverage System and that’s publishing for results using podcast show notes. I’ll share why, what styles you can create and what to include.
One of the first rules in my Podcast Leverage System (for guests or hosts) is to publish the episode on your website for bigger results. Yep even if you are a guest!