With the rise of audio media such as podcasts, voice interface, and streaming content, along with more established media like TV, radio, and online content, how you sound is just as important as how you look. When you can’t see the brand, you have to hear the brand. I chat with audio branding expert John Sanfilippo about assessing your sonic footprint, creating a sound style guide and the benefits to boosting your audio brand.
In this episode, you will be able to:
Delve into the crucial nature of sonic identity for enhanced brand acknowledgement.
Master the technique of fusing brand qualities with an evocative musical language.
Understand the fundamental connection between consistency, uniqueness, and thriving sonic branding.
Design a comprehensive sound portfolio to express your brand's essence in the auditory realm.
Cultivate emotional branding that strikes a chord with your audience through authenticity and personal touches.
00:01:22 - Audio in Branding
00:08:24 - Mistakes in Sound Selection
00:15:19 - Creating a Sound Style Guide
00:16:16 - Sonic Branding
00:18:15 - Authenticity in Branding
00:20:47 - Sonic Assets in Different Media
00:24:07 - Creating Sonic Assets
00:26:32 - Authenticity in Music
In this episode of the LYP podcast, Lyndsay Phillips interviews Hersh Rephun, who shares his message therapy approach to branding and copywriting.
Rephun discusses how he helps businesses find their voice through his company Yes Brand and his specialty message therapy. He emphasizes the importance of getting clarity on what sets a brand apart and crafting emotionally compelling messages that resonate with audiences. Rephun's approach involves long-form conversations that prioritize client stories, resulting in a better understanding of the company's goals, character, personality, and values. His emphasis on authenticity and being truthful offers valuable insights for small business owners who struggle with messaging.
Overall, the conversation offers valuable insights on message therapy and effective communication, making this episode a must-listen for anyone looking to improve their messaging and communication skills.
00:06:27 - Challenges in Messaging
00:11:36 - Finding the Right Balance
00:15:45 - Importance of Podcast Naming,
00:17:34 - The Importance of Clarity in Podcasting
00:18:14 - Finding Yourself in Podcasting
00:20:09 - The Importance of Truth in Messaging
00:25:14 - The Role of a Message Therapist
Are you tired of being told to just practice more to improve your podcast editing skills? Are you feeling frustrated and stuck in a cycle of mediocre content? It's time to break free and discover the crucial role that solid editing skills play in crafting top-notch podcasts.
In this episode, we'll show you how to master the art of blending authenticity and expert editing to win your audience's trust, and how investing in professional podcast editing can save you time and elevate your content. Don't miss out on the key insights and strategies to take your podcast to the next level.
I left Twitter a couple of years ago, but I’ve noticed my friend (and Content Conversion Strategist) Deb Coman has been crushing it on there - and she keeps telling me to go back to it.
So I brought her back on the show to share WHY Twitter is great for podcasters, what are its best features, tips on how to leverage it, best practices, and why social trust is key to getting the most out of it.
Are you tired of hearing the same old ineffective advice on how to boost engagement for your podcast on Twitter?
Have you spent countless hours trying to increase your follower count without seeing any real results?
If you're feeling frustrated and stuck, it's time to tune in to our latest episode where we give you practical strategies to authentically connect with your audience, prioritize quality interactions, and share content strategically for maximum visibility and impact.
Say goodbye to the pain of stagnant engagement and hello to a thriving online presence.
This episode will change the way you measure the success of your podcast. I chat with CoHostPodcasting CEO Fatima Zaidi - what a powerhouse woman - she completely amazes me honestly. She shares what metrics you should be looking at, including show consumption, how to track listener engagement, how to know where your listeners are coming from and what benchmarks matter. If you are interested in ANY way to improve the success of your podcast - take a listen…