So you create all this content to get more website traffic, but ARE you converting them to your e-list to get the opportunity to nurture and convert? That is a struggle that many entrepreneurs face and don’t have dialed in. This is why I’m chatting with Jon MacDonald, Founder of (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers.
Jon MacDonald is founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.
As President, Jon has helped lead The Good to become one of Oregon's top 20 fastest growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%.
Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO)
For any entrepreneur that wants rapid growth, building and growing a team is key – but man – why does it have to be so hard?! This is why I had to have Mads Singers on my podcast to share effective management practices – the super power you need to scale and grow your business.
Having worked as a management coach for 6+ years, I have coached people in large organizations such as Shell and Coca-Cola and I have worked with entrepreneurs in small companies.
My one main focus remain the same, effective people management – Organization no matter what size is build with awesome people. If you don’t know how to get the most out of your staff, you are missing out big time... and this is why I’m here!
Management isn’t terribly complicated – with my Effective Management Mastery course, you can learn the most important management processes and start becoming a more effective manager and with that start growing and scaling your company.
Walking the walk!
Working in large organization like Xerox & IBM I have had a lot of coaches myself over the last 15 years and one of the things I personally look for in a coach is someone who is walking the walk, hence I’m only spending a max of 20% of my time coaching, the rest of my time goes to manage some of my other businesses:
AristoSourcing – An outsourcing company specializing in helping clients execute repeatable processes.
Client Powerhouse – A Local SEO company, providing SEO services to smaller local companies.