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Leverage Your Podcast Show

This show is for podcast hosts and guests, bringing insider secrets from podcast industry experts and entrepreneurs who have created a successful lifestyle business through podcasting. We share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize and simply grow their business.
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Now displaying: January, 2024
Jan 29, 2024

There is strength in unity - and podcasting is a fantastic avenue for creating a community. I met Sherley Joseph at a Podfest event and was so impressed with her story of starting a podcast, sharing her voice, turning it into a community and grown it into the Black Canadian Creators podcast, community and directory becoming a leader in the space and helping black canadian creators share their voice. 

  • How the Black Canadian Creators community has grown and transformed, offering lessons on community building and engagement.

  • Lessons on how to foster a community from the ground up, as exemplified by the creation of the Black Canadian Creators community and Facebook group.

  • Inspiration from the community's progression into a supportive network, highlighting the benefits of being part of a like-minded group of content creators.

  • Ideas on how to cultivate a collaborative environment for sharing resources and support, as demonstrated by the community's evolution.

  • Information on a valuable directory for content creators, which could serve as a platform to showcase your work or discover others'.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Jan 22, 2024

Do you watch a trailer before seeing the movie -I bet you do! Then if you have a podcast, you should definitely have a podcast trailer. I have Arielle Nissenblatt on the show, the host of Trailer Park: The Podcast Trailer Podcast to share the 911 on podcast trailers. Here’s what we cover: 

  • The importance of podcast trailers in marketing and creating buzz before the actual episodes are ready.

  • Insights on different styles of trailers, their purposes, and their impact on engaging listeners.

  • Tips for crafting engaging and effective podcast trailers, including ideal length, essential elements, and audio quality.

  • The value of connecting with other podcasters and leveraging podcast trailers as a tool for exposure.

  • The ideal elements to include in a podcast trailer, such as show description, hosts' names, and target audience.

 

Head to https://LeverageYourPodcastShow.com to read the blog


>>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Jan 15, 2024

You hear of buying and selling businesses - get investors etc - but you don’t really hear about folks investing in podcasts, scaling, buying and selling. It CAN happen and I have AJ Lawrence on my show who bought the Beyond 8 Figures Podcast. He shares his experience, mistakes and tips on buying and selling podcasts and what it takes to grow a successful podcast. 

  • AJ's experience of buying and selling a podcast

  • The challenges faced during the transition and how to overcome them 

  • How to stay consistent and have incremental progress 

  • Ways to understand the audience and catering to their needs

  • The potential benefits of acquiring a podcast for business growth

 

00:00  Intro 

00:02  The Journey of Buying and Selling a Podcast: Insights from AJ Lawrence

03:23  Building a Successful Podcast: Mistakes, Growth, and Finding Your Audience

09:50  When and How to Buy a Podcast: A Comprehensive Guide

13:04  The Untapped Potential of Acquiring a Business Podcast

31:19  How to Define Your Why and Find Success in Podcasting




Head to https://LeverageYourPodcastShow.com to read the blog


>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Jan 8, 2024

I don’t think LinkedIn gets enough credit  - I know it’s MY favorite platform right now. So how do you create a winning profile that boosts your authority, attracts your ideal client and generate more opportunities? 

I have LinkedIn Expert Tom Ryan on the show who gives us the scoop on how to improve your profile, post content effectively, and what the top strategies are to get more leads. You’ll find out…  

  • How podcasters can use LinkedIn to showcase their expertise & build genuine connections 

  • Why you should treat your profile like a landing page and how to optimize it

  • How the algorithms affect your posts and why video shorts are key 

  • How to target the right audience and generate leads on LinkedIn

  • The role of value and consistency in getting results

 

Head to https://LeverageYourPodcastShow.com to read the blog


>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Jan 1, 2024

When used right, your podcast interviews and episodes should give you a ton of juicy content that will help you attract and convert your ideal client.  

It should give you oodles of consistent content, help you be more visible, showcase your authority, grow your list, build an audience and generate clients.

BUT simply posting that a show is live is NOT enough. You need to be STRATEGIC and CONSISTENT. So in this week’s episode, I share 5 podcast promotion mistakes you’ll want to avoid.  Avoiding them will help you 

  • Create content that hooks a listener in, solves a problem, and piques their interest

  • Be consistent on your platforms to stay visible 

  • Create short consumable pieces of content

  • Leverage your content to use call to actions and grow your e-list or get more calls

  • Expand your reach and attract a NEW audience 

Check out the mistakes you need to avoid and tips to overcome them! 

 

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

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